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St Patricks Day 2021: The World shines Green Lights of Hope & Positivity

Positivity Hope Ireland St Patricks Day Famous Buildings Green

The World shines Green lights of ‘Hope & Positivity’ for St Patricks Day 2021.

Today the 17th of March 2021 is a St. Patrick’s Day like none other we can remember in recent history.

In a time when people around the World are worried, scared and when so many may feel alone, hundreds of iconic buildings around the World today, will light up green as a sign of ‘Hope & Positivity’ to all Irish people and all the Citizens of the World in a time of the Coronavirus.

In fact, we see that 66 countries around the world have 660 buildings, monuments, statues and public art lit up in the colour green to celebrate St Patricks Day 2021.

Here are some of our favourites: Christ the Redeemer statue in Rio de Janeiro, Niagara Falls, the London Eye, the ‘Welcome’ sign in Las Vegas, Madison Square Garden in New York, the Clifton Suspension Bridge in Bristol, Caerphilly Castle in South Wales and the Smurf Statue in Brussels.

Ireland St Patricks Day Famous Buildings Green Positivity Hope

New Friends that are taking part this year during St Patricks Day 2021 include the City Hall in Bangkok, Palais du Peuple in Djibouti City, the National Theatre in London and the Palace Bridge in St Petersburg, Burj al Arab, the Chain Bridge in Budapest and many more.

All around the world today, Irish people are coming up with creative and happy ways to celebrate this very important day for them.

However, today is not just about one country, one celebration, one race or nation – it is about One World.

Hope Positivity Ireland St Patricks Day Famous Buildings Green

So, … a Global Invitation was issued, today at at 3pm please join in with the people of Ireland in singing a song on St Patricks Day 2021:

Ireland’s Call

(By Phil Coulter)

Come the day and come the hour
Come the power and the glory
We have come to answer Our Country’s call
From the four proud provinces of Ireland

CHORUS
Ireland, Ireland Together standing tall
Shoulder to shoulder
We’ll answer Ireland’s call

From the mighty Glens of Antrim
From the rugged hills of Galway
From the walls of Limerick And Dublin Bay
From the four proud provinces of Ireland

CHORUS
Ireland, Ireland Together standing tall
Shoulder to shoulder
We’ll answer Ireland’s call

Hearts of steel And heads unbowing
Vowing never to be broken
We will fight, until We can fight no more
From the four proud provinces of Ireland

CHORUS
Ireland, Ireland Together standing tall
Shoulder to shoulder
We’ll answer Ireland’s call

So today on St. Patrick’s Day to the People around the World wherever you are: Italy, China, Spain, USA, UK, France, Canada, Netherlands, Germany, Russia, Romania, Australia, New Zealand, Argentina, Mexico, Brazil, Nigeria, Saudi Arabia, India, Thailand, …

We are all together standing tall – shoulder to shoulder – we answer the World’s call…

‘Green’ Photo Gallery

Pairfum London Happy Mothers Day Baby Love

Survey Results: Mother’s Day Wishes & Poems

Pairfum London Happy Mothers Day Gerbera Love Flower

Mother’s Day Wish

With Mother’s Day fast approaching and with Covid-19 restrictions still in place, this year more than ever we want to ‘Thank’ the Wonderful Women in our lives and to tell our ‘Mothers’ how much we Love and appreciate them.

Unlike previous years where everywhere we looked there were reminders of how we should treat our Mothers on this special day.

Just as in years gone by, we here at PAIRFUM started to ask ourselves and others, “What do Mother’s really want for Mother’s Day”, we mean really, really want!

The answer was simply and universal, no matter who we asked or where they lived, … they want to ‘Meet, Hug & Kiss’ their Children.

Such simple things that we have all taken for granted, prior to the pandemic and the necessary lockdowns.

In previous years we had also posed the question “What do Mothers want for Mothers Day”? and a plethora of wonderful suggestions ranging from ‘a two week all expenses paid Holiday in Bali’, ‘a Weekend at an exclusive Spa’, to ‘a week Skiing at a top resort of their choice’, sounded idyllic, and to be honest they still do, … perhaps even more so in a time of restricted travel.

However then as now. when we started to come back down to earth and realised that most children, be they 2, 22 or 82, do not have that sort of money in their Piggy Bank.

We also came to the realisation that we never ask our Mother’s what they want. Now, … as all of us know, our Mothers are very good at telling us what they want, but it is normally for our benefit not theirs.

I am sure there are the few exceptions to the rule, but generally our Mums do not tell us what they would like as a gift on Mother’s Day.

Pairfum London Happy Mothers Day Woman Love

Meet, Hug & Kiss

This year was, however, for so many Mothers worldwide, the exception:

They knew exactly what they wanted, they wanted to be able to Meet, Hug and Kiss their Children In young families or where a child still lives at home, this is not a problem, … but in so many families where the young have flown the nest, this is impossible.

To be able to meet-up or visit was the number one wish.

So on one hand, we have Mums who can not meet with their Children, and on the other hand, with Schools closed, we have Mums that have had even less time for themselves, …

As in previous years the answers we realised do depended on the age range of the children:

  • Mothers of young children would dearly love ‘Time for Themselves’,
  • Mothers of teenagers would like a little more help at home in combination with the phrase “whatever” to have the Cambridge Dictionary meaning [‘Whatever- pronoun, determiner meaning ANYTHING or EVERYTHING], as in “Anything I can do to help you Mum”, or “I really appreciate everything you do for me Mum”.

Another recurring wish was for a long lazy ‘Morning in Bed’, a lie-in followed by a long luxurious soak in the bath and the pleasure to take as much time as you like to choose what to wear and to do your make-up, or not, as the case may be.

‘Gift Giving’ was another interesting topic of discussion which was also related to the age of the children:

  • Mums of younger children would love to receive something made for them,
  • Mums of teenage children would really appreciate something done for them: Breakfast in Bed (after a long lie in and which would include leaving the kitchen in perfect condition afterwards, even if it was not that way beforehand), …

Pairfum London Happy Mothers Day Daughter Love Bouquet

Survey of Mums for Mother’s Day

A poll by Mumsnet revealed that 85% of mums would actually like more than an hour of ‘me-time’ on the day. The same reply we got from Mothers of young and not so young Children.

Sadly, when they inquired how Mother’s Day was last year for their Mothers, their survey found that most mums didn’t get their wish, as three quarters didn’t even get a full hour of time to themselves.

Just like the answers we received in our much smaller poll, ‘lie-ins’ were also top of the Mother’s Day wish-list with 92% hoping they would get some extra ‘shut-eye’. However, the response from the Mothers polled said that they were left disappointed about that too, as over half (58%) of mums were up before 8am.

They also discovered that ‘breakfast in bed’ was not a given, as 53% of mums said they had to make it for themselves last year, despite hoping or hinting that their partner or children would do it for them.

If you think that this was bad, it gets much worse, as not all Mums got the day off from their normal domestic chores.

When questioned which household tasks they had carried out on Mother’s Day last year, 62% said they had done some cooking, 58% did the washing, almost half (49%) did cleaning and 11% took the bins out (the ‘bins out’, this should really be the last straw).

As with our questionnaire, when it came to ‘Gift Giving’, something homemade or personal tops the wish-list, with 37% of mums saying they would love something made by their children and almost a fifth (18%) saying they would like something personalised, like a mug or keyring with their kids’ photo or footprint.

Unlike our small survey, where no-one admitted to this fact, Mumsnet revealed that despite it being their day, only two thirds of mums actually admitted to enjoying Mother’s Day. Maybe our Mums just did not have the heart to say so.

We fully agree with the findings of Mumsnet CEO Justine Roberts: “There is quite a lot of pressure on mothers to be selfless, and it can be difficult for them to ask for what they want, especially if it’s for their early-rising children to go away and take their burnt toast with them.”

This is especially true, when you see, how well meaning it was, how long it was in the planning and how excited they were to bring it in and present it to you. So,… maybe in the future, when you look back at all those Mother’s Day Mornings, you will not remember the tiredness you felt, or the tray with half of the Tea or Coffee floating in it, but remember the look of concentration on the face that has just managed to open the door, with or without help, and the inevitable question of “Do you like it”? What Mother could not say truthfully “This is the best half filled, luck warm cup of dishwater I have had since last year!”

Now,… there may be exceptions to the rule, as I mentioned earlier, but as all wonderful Mothers know the truth is sometimes best kept to ourselves or stored away for another time.

Having said that, we do not mean it as a ‘Get out of Jail card’ for Fathers, Partners or Children to not show this wonderful person in your life how much they mean to you.

We do think that from the responses that we got, that on this day at least, you not only do something special for your Mum, but you also don’t expect her to do the usual things she normally does for you every day.

So,… if your Mother wants some free time to herself then this is the ‘Time’ to start planning how to give her just that.

It really is amazing how we value the simple things in life when they are in short supply.

The one recurring theme is, that Mothers all over the world never seem to have enough time, and least of all ‘Free Time to Themselves’.

So go on,… and on this Mother’s Day, ask your Mum: “What do you want, really, really want?” The answer may surprise you.

With this in mind, we would like you to tell us what the answer was that you received in your Mum’s reply and how you went about fulfilling your Mother her wish.

Pairfum London Happy Mothers Day Child Love

Mother’s Day Poems

For All Those Times!

For all those times when you picked me up.
When you sent me off and you wished me Luck.
You tied my laces and wiped my nose.
Made my lunch and corrected my prose.

Dropped me off at school and on final bell call.
You were standing waiting by the school yard wall.
For the times I got it wrong, but was sure I was right.
When I was very ill and you sat up all night.

For the times we fought and I was leaving home.
I knew you would be Sorry, as you would be all alone.
You asked “Where I was going”, I said “I did not know”.
So you suggested delaying my departure, until I was 10 or so.

When I first went away all on my own,
but it was all OK, knowing you were waiting at home.
When I had my first crush, and grew taller than you.
You were stern, forgiving, loyal and true.

For the times you needed something, but put me first instead.
To the day I realised I would never have a better friend.
For all those times and many many more..
I want to say “Thank You, I love You, Amore”.

(by Josephine McCarthy)

Pairfum London Happy Mothers Day Rose Flower Deep Red

A Mother’s Love

A Mother’s love is something
that no one can explain,
It is made of deep devotion
and of sacrifice and pain.

It is endless and unselfish
and enduring come what may
For nothing can destroy it
or take that love away.

It is patient and forgiving
when all others are forsaking,
And it never fails or falters
even though the heart is breaking.

It believes beyond believing
when the world around condemns,
And it glows with all the beauty
of the rarest, brightest gems.

It is far beyond defining,
it defies all explanation,
And it still remains a secret
like the mysteries of creation.

A many splendored miracle
man cannot understand
And another wondrous evidence
of God’s tender guiding hand.

(by Helen Steiner Rice)

Pairfum London Happy Mothers Day Rose Flower Multi Colour

To My Mother

Because I feel that, in the Heavens above,

The angels, whispering to one another,

Can find, among their burning terms of love,

None so devotional as that of “Mother,”

Therefore by that dear name I long have called you —

You who are more than mother unto me,

And fill my heart of hearts, where Death installed you

In setting my Virginia’s spirit free.

My mother — my own mother, who died early,

Was but the mother of myself; but you

Are mother to the one I loved so dearly,

And thus are dearer than the mother I knew

By that infinity with which my wife

Was dearer to my soul than its soul-life.

(by Edgar Allan Poe)

Pairfum London Happy Mothers Day Rose Flower Pink

Mother O’ Mine

If I were hanged on the highest hill,

Mother o’ mine, O mother o’ mine!

I know whose love would follow me still,

Mother o’ mine, O mother o’ mine!

If I were drowned in the deepest sea,

Mother o’ mine, O mother o’ mine!

I know whose tears would come down to me,

Mother o’ mine, O mother o’ mine!

If I were damned of body and soul,

I know whose prayers would make me whole,

Mother o’ mine, O mother o’ mine!

(by Rudyard Kipling)

Pairfum London Happy Mothers Day Rose Flower Red

Eau De Parfum Person Reflection Scarlet Rhubarb Oakmoss Hat The Magic Of Perfume

10 Quotes That Explain The Magic Of Perfume

Pairfum London Women Perfume Spray Hair 1 1

In this article, we explain the ‘Magic of Perfume’ with 10 x quotes from perfumers and another 20 x quotes from perfume connoisseurs.

For millennia, we have been fascinated by parfum, scent and smell.

Why do Perfume and Scent captivate us much? What is the spell contained in a fragrance?

Pairfum Lifestyle Bedroom Dressing Table Perfumed Candle

For some a fragrance is the finishing touch after their make up or the crowning glory at the end of our dressing rituals. This is what Christian Dior said: “Perfume is a mark of female identity and the final touch of her style.”

Blake Lively, the American actress, feels along the same lines: “One of the very few things that I do every single day is put on fragrance. If I’m not wearing makeup, … I still put my fragrance on. I will brush my teeth and put on my perfume.”

For others it is like a passion, according to Serge Lutens: “Perfume is potentially a carrier for the imagination. Perfume is thick; it is Poison and pure Desire; it is Eros in person.”

Fragrance has the power to change your mood. If you are feeling tired, it can revive you, or if you are feeling sad, it can lighten your mood. If you wish to relax and unwind, essential oils and the smell of certain flowers and herbs, such as Lavender, Jasmine or Sage, can work wonders.

Frances Mayes, the author of the book “Under the Tuscan Sun: At Home in Italy”, illustrates her experience of essential oils most vividly with this quote: “Anytime the perfume of orange and lemon groves wafts in the window; the human body has to feel suffused with a languorous well-being.”

Lavender Perfume Light 1 1

Do you need to be transported to another time in your life? A fragrance can do that too.

Perfume has a transformative quality that awakens something in all of us, from admiring the precious liquid inside the beautiful bottles, to an aroma that can teleport you to a time or place in an instant. “Perfume is the key to our memories” according to Kate Lord Brown, author of the book “The Perfume Garden”.

Apart from the fact that perfume is a confidence and mood booster, it also enhances any home or occasion.

Think of a soy candle or a reed diffuser:

  • Don’t we all love how a luxuriously scented candle, its molten wax and flickering flame create magical moments in the evening?
  • What about the scent of a ‘warm welcome’ from a fragranced reed diffuser in the hallway?

They create something to remember, according to this quote from Stanislas de Boufflers: “Pleasure is the flower that passes; remembrance, the lasting perfume.”

Lifestyle Sideboard Home Fragrance Candle Reed Diffuser 1 1

We have chosen the following 10 x fragrance quotes to help explain the Magic of Perfume:

  1. “Each time we inhale or smell a Perfume, we are all going on our own very personal Perfume journey.” – Huib Maat. We obviously have to start with a quote from our own in-house perfumer.
  2. “The beauty of fragrance is that it speaks to your heart, … and hopefully someone else’s.” – Elizabeth Taylor
  3. “Ladies, a man will never remember your handbag, but he will remember your perfume.” – Olivier Creed
  4. “Good manners and good cologne is what transforms the man into a gentleman!”- Tom Ford
  5. “Perfume is like a parenthesis, a moment of freedom, peace, love and sensuality in between the disturbances of modern living.”- Sonia Rykiel
  6. “A wise man knows cologne is the most powerful weapon in the fight for female attention.”- Marcello Mastroianni
  7. “Just like men, perfume is never perfect right away; you have to let it seduce you.”- Jean Patou
  8. “The best investments in every man’s life are a custom tailored suit and an expensive cologne. It’s like buying the best first impression.”- Massimo Ferragamo
  9. “No elegance is possible without perfume. It is the unseen, unforgettable, ultimate accessory.” – Coco Chanel
  10. “A perfume is like a piece of clothing, a message, a way of presenting oneself a costume that differs according …” – Paloma Picasso

Pairfum London Marilyn Monroe 10 Quotes Explain Magic Of Perfume 1 1

At the beginning of the piece I did say that it was about 10 x quotes that explain The Magic Of Perfume, but here at Pairfum London there are a few additional quotes from both perfumers and perfume connoisseurs that we love to share:

  • One by the wonderful Marilyn Monroe: “There are no women who do not like perfume, there are women who have not found their scent.” Have you found your perfect perfume?
  • And another quote, that set a few hearts racing is from Marilyn Monroe as well: “What do I wear to bed? Why, Chanel No. 5 of course.” Is there magic in this potion? She certainly had elements of a ‘femme fatale’.
  • Here is a perfumery quote by one of her husbands, Arthur Miller: “Can anyone remember love? It’s like trying to summon up the smell of roses in a cellar. You might see a rose, but never the perfume.”
  • The American journalist H. L. Mencken said this: “An idealist is one who, on noticing that roses smell better than a cabbage, concludes that it will also make better soup”. Who could not love an idealist?
  • Estée Lauder is often quoted with these lines about the invisible extra: “Perfume is like a new dress, it makes you quite simply marvellous.”
  • Christian Dior came out with a similarly beautiful quote: “Long after one has forgotten what a woman wore, the memory of her perfume lingers.” This quote clearly hints at the ‘Magic of Perfume’ and the power of a signature scent.
  • Sonia Rykiel also swears by the lasting effect of fragrance: “Perfume follows you; it chases you and lingers behind you. It’s a reference mark. Perfume makes silence talk.”
  • We wouldn’t quite agree with Coco Chanel when she said: “A woman who doesn’t wear perfume has no future.” There is more to woman’s personality than fragrance but it is certainly a reflection of the persona.
  • What do you think of Giovanni Ruffini’s quote: “Beauty is an exquisite flower, and its perfume is virtue.”
  • Is anyone looking for pleasures without regret: “Perfume is like cocktails without the hangover, like chocolate without the calories, like an affair without tears, like a vacation from which you never have to come back.” (Marian Bendeth)
  • We very much like another fragrance quote by Coco Chanel: “Wear perfume wherever you want to be kissed!”
  • With this perfume quote, Christian Dior gives another clue about the power of perfume: “A woman’s perfume tells more about her than her handwriting.”
  • Most of us, have some strong childhood memories that have a fragrance attached to them. David Leavitt has these: “Childhood smells of perfume and brownies.”
  • Most of us will have moments when one of our memory’s drawers open like this: “This is the fragrance of my grandmother!” Marcel Proust feels the same way and expresses it beautifully in this quotation: “Perfume is that last and best reserve of the past, the one which when all our tears have run dry, can make us cry again!”
  • Francis Kurkdjian tried to express the same with this quotation: “Perfume is the art that makes memory speak.”
  • “A woman wears both jewellery and fragrance, and both recall happy moments of her life.” A quote by Alain Boucheron along the same lines.
  • The perfumer Jean-Claude Ellena feels the same: “Perfume is a story in odor, sometimes poetry in memory.”
  • Whereas the fashion designer Donatella Versace comes straight to the point when it comes to scent: “I like perfume and flowers.”
  • Speaking about ingredients, these are the words of Giorgio Armani: “A perfume is more than an extract, it is a presence.”

10 Quotes That Explain The Magic Of Perfume

If you are looking to create Magical Experiences with Fragrance, we can highly recommend our Perfume Experience Box.

We hear from our customers that they have a wonderful time trialling and sharing all of the different Eau de Parfums with their friends & family. It feels like opening the door to a perfumery in their own home.

Does anyone need more proof that there is Magic in Perfume?

Pairfum Collection Niche Perfume Experience Fragrance Library 6 Square

Windsor Park Azalea Intoxicating Perfume under the influence

Walking While Under The Influence Of Azalea And Rhododendron

Windsor Park Intoxicating Perfume Rhododendron under the influence Azalea

Have you ever gone for a walk and come to the realisation that you are walking while under the influence?

That is what we experienced yesterday while walking in Great Windsor Park through the beautiful blooms of Azalea and Rhododendron.

Just before you start tutting or shaking your head in disbelief

I can assure you that everyone who was walking, running, cycling, skating, or being pushed or pulled in some form of a wheeled chariot …. was doing it while under the influence..

It is also not a cause for alarm, nor was it a case of what is described as “Rimé et al” a social sharing of emotions.

Although thinking about it in another sense, it was a sharing of emotions

People had, whether they were aware of it or not while passing through certain sections of the park, become totally intoxicated with the perfumes emanating from the flowering shrub’s, the Azaleas and Rhododendron (the ‘Rose Tree’), the Chestnut trees, Lilac’s, Mock Orange, Honeysuckle, Cut Grass, Forget-me-nots    and the last of the Bluebells…

We were all experiencing a walk through one of ‘Nature’s Natural Perfumeries’.

Windsor Park Intoxicating Fragrance Rhododendron Azalea under the influence

The only sounds that you could pick up wafting on the fragrant air was the sound of birdsong, the buzzing of Bees, lake water lapping or the occasional child’s laugh.

It was one of those magical Spring days, when Life and nature is intoxicating..

PAIRFUM London’s suggestion is that, wherever you live, in a Town, the Country, by the Sea, …

Put on your shoes, go somewhere and walk (or run) while under the Influence …

Windsor Park Azalea Intoxicating Perfume under the influence

If you do stumble across an azalea shrub whilst in spring bloom, you will forever struggle to find anything as beautiful. What makes azalea shrubs so special is that they are like honey as you will always find one that will work for you as there are so many colours to choose from. Furthermore, you can add these colours to your own environment because azaleas can fortunately be easily grown in nearly any garden.

Azalea Intoxicating Perfume Windsor Park under the influence

How to care and grow Azaleas and Rhododendron

However, as simple as it may be, if you do choose to add some azalea shrubs to your landscape, there are some things that need to be taken in to consideration to maximise their flowers and fragrance.

Intoxicating Perfume Azalea Windsor Park under the influence Rhododendron Pruning

Azalea Care

It is crucial that you choose to care for your azaleas professionally and you find a suitable location to plant them to be sure your azaleas keep looking healthy.

If you are fortunate to have a large garden or even a wooded areas then planting lots of azalea shrubs would work well. But in most cases, to show off your azaleas’ true beauty, they are best planted alone.

Azalea shrubs are completely encompassed by flowers, therefore they can look phenomenal against a back drop of pines or other conifers. It will reduce the heavy impact of azaleas while still showing off their vibrant colours.

Unfortunately, when it comes to sunlight azaleas have particular requirements. Too much shade will deprive them of oxygen which will lead to a poor blooming.

Rhododendron Azalea Windsor Park Fragrance Intoxicating Walk Rhododendron Pruning

The perfect soil for azaleas

Azalea plants need an acidic soil that is well-drained as their roots are quite shallow. If your soil isn’t well-drained, we recommend you place your azaleas in raised beds or even containers.

It would also be ideal to amend the soil with compost before planting the azaleas. If you happen to know if your soil has low levels of nitrogen then you may want look at using fertilizer to stop any nutritional deficiency.

To check if azaleas are nutritionally deficient if you be looking for an early leaf drop, and stunted growth of leaves and the azalea shrub.

Rhododendron Azalea Windsor Park Fragrance Intoxicating Walk Rhododendron Trimming

Pruning Azalea & Rhododenron

Whether you want to encourage a bushier growth or you wish to keep your azaleas’ compact appearance, you want to wait until after the blooming season is over before you prune them.

Reinvigorate overgrown plants by cutting back & trimming the branches of the azalea shrubs.

You can be sure to have beautiful blooms in abundance for many springs in the years to come if you keep your azaleas healthy during the growing season.

Pairfum London Coronavirus Prevention Hands Wash Bubbles Cleaning Rinse

Coronavirus Prevention: Top Tips to be more Effective!

Is Alcohol effective against certain virus, i.e. is it suitable for Coronavirus Prevention ?

While governments across the world and society in general are struggling to understand Covid-19 / Coronavirus, and how to limit its spread, sales of hand disinfectant gels have increased in the UK.

Some supermarkets have already sold out or are running very low in stock.

Pairfum London Coronavirus Prevention Woman Cough Tissue

 

Is hand-gel really effective against Covid-19 ( Coronavirus ) and if it is, what makes it so effective?

According to a study by the USDA, over 90% of us don’t wash our hands correctly leading to cross-contamination.

A person’s hands are one of the main causes of transferring viruses from surfaces to their respiratory system.

Insuring that you wash them correctly and often, is one way of preventing you from contracting or spreading a virus, i.e. Coronavirus Prevention.

Wash your hands thoroughly with soap and clean running water for at least 20 seconds. If that is not possible, then using an alcohol-based hand sanitiser is an excellent alternative.

However it is very important to understand that these hand sanatising products must contain at least 60% alcohol.

Both the N.H.S. and Public Health England agree that products containing more than 60% alcohol are most effective at killing microbes.

The fact is that alcohol doesn’t kill some viruses and Professor Sally Bloomfield from the London School of Hygiene and Tropical Medicine has said that viruses are much more resistant to disinfectants than bacteria.

Viruses, such as the norovirus or rhinovirus are not enveloped, which means they are not surrounded by a shell.

However, the good news about Covid-19 / coronavirus (and there is precious little good news about it so far) is that Professor Bloomfield has said that Covid-19 is an envelope virus, meaning it has a coating around it, which the alcohol can attack.

Pairfum London Coronavirus Prevention Microscope Research Antidote

With the stock of hand disinfectant gels running low or sold out, and with reports of unscrupulous people selling products on certain websites for many times their original price, it is tempting to think that you could make your own.

This however is not the wisest, safest or best solution, as it is difficult to insure that you have the correct formulation. If made incorrectly they could cause more harm than good.

Products made by reputable manufacturers also contain emollients that soften and protect the skin without the risk of injury to the hands.

On some wellness sites it has been suggested to use alternatives to make your own gels containing certain ingredients such as aleo vera or witch hazel, however as we have mentioned earlier – it is the alcohol and the percentage of alcohol in the products that attacks the virus.

If you are seeking an alternative to alcohol another strong antibacterial agent that is used in certain soaps, cosmetics and toothpaste is called Triclosan. However we would not recommend this as research has now shown that triclosan can damage the body’s endocrine system, and the U.S. Food and Drug Administration banned its use in hygiene products at the end of 2017, no such ban exists in the U.K. as yet however…..

As it is still unknown how Covid-19 is spread and according to the latest update from the N.H.S. the most lightly transference is from person to person through coughing or sneezing and is unlikely to pass through items, such as packaging or food.

Having said that it is better to avoid touching things that you do not need to touch, however in our everyday lives we need to open doors, sit on seats and handle other objects as part of our daily routines.

As this is unavoidable, then the safest thing to do is avoid touching your face, mouth, nose, eyes or any wounds you may have before thoroughly washing your hands in clean running water for more than 20 seconds using soap in both solid or liquid form and then drying them with a clean disposable towel – a 2012 study by the Mayo Clinic showed that from a hygienic point of view: “Paper towels are better than air dryers”.

If you find yourself in a situation where you are unable to wash your hands, then using a sanatising hand gel with over 60% alcohol content is an excellent alternative. Once you have an opportunity you should then wash your hands thoroughly with clean running water and soap.

One report has shown that adults get between four to six colds every year and children pick up six to eight. The author of the report pointed out that hand washing and good general hygiene could stop the spread of these viruses….

When over 90% of us do not wash our hands correctly, and by doing so we can prevent the spread of viruses. Then it really is a case of ‘Wash, Rinse & Repeat’

Is Coronavirus Prevention possible? what part can we play in the prevention or spread of Covid-19?

The Department of Health and the N.H.S. are advising that we should all wash our hands thoroughly and correctly, as one of the main preventative measures.

So then suggesting that we should all take note and wash our hands as thoroughly as medical professionals preparing for surgery – the following instructions on how to wash your hands correctly ‘IS NOT’ really a case of stating the obvious!

  1. Thoroughly wet your hands with clean running tap water, both hot and cold is fine.
  2. Apply soap and lather your hands well paying special attention to the area in between your fingers and the backs of your hands, and do not forget to clean under your nails.
  3. Spend at least 20 seconds actively scrubbing your hands after lathering them completely. (If you are unsure how long 20 seconds is then one suggestion by the America CDC is to sing ‘Happy Birthday’ to yourself in your head – or out loud if you feel like it)
  4. Then thoroughly rinse off all the soap from your hands under clean running water.
  5. Finally use a clean and if possible a disposable towel to dry your hands and if this is not available then simply air dry them (if you are wondering what we mean by air drying them – then remember what Cameo said “Wave your hands in the air like you don’t care”

As the London School of Hygiene & Tropical Medicine has said “It’s not for the NHS to manage COVID19 primarily, it’s for all of us to help manage it.”

As professor John Edmunds told  Channel4News that if we all follow @PHE_uk advice properly in the coming weeks & months the epidemic should slow down.

At this time of uncertainty, we recommend taking these few simple precautions to help Coronavirus Prevention. By doing so we can all help keep ourselves and others safe.

Infographic Pairfum London Coronavirus Prevention Home Wash Tissue Disinfect

True Fragrance Experience PAIRFUM London's Niche Eau de Parfums Man Spray

Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums

If Someone offered you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, what would you say?

Woman Oil True Fragrance Experience PAIRFUM London's Niche Eau de Parfums

Well, … to start the Launch of our New Collection this is what we are going to Offer to the first 100 Perfume Lovers that say “YES”.

Authentic Fragrance Experience PAIRFUM London's Niche Eau de Parfums Spray

Simply click on the link HERE for further details.

Do you need a wonderful Gift for Father’s Day, but are you not sure what to send or give … ?

Authentic Fragrance Experience PAIRFUM London's Niche Eau de Parfums Spray

Even if you know that they would LOVE a new ‘Eau de Parfum’ …

How can you be sure they will LOVE the one you choose?

Authentic Fragrance Experience Bottle

Well remember, we did offer you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, …

If you place your order by 12 Noon on 12th of June with us, we will deliver it on time for You.

Then from there you will allow your Father or Yourself to Experience the Magic ….

Everything to Gain and Nothing to Loose …

We are looking forward to hearing from you soon, as it is a limited number on offer x

Pairfum London Artisan Handmade Lets Talk Perfume

Let’s Talk Perfume! Would You Like to Know How?

Following numerous emails that we have received, all enquiring if we give or hold talks on Perfumery, we have decided to run a series of Let’s Talk Perfume events.

Discover Perfumer You Pairfum London

The format for these events was something that we have discussed at great length, as our aim is to allow as many people as possible to be able to join in.

Want Learn Secrets Of Perfumery Pairfum London Fragrance

So simply holding an event in a specific location to start off with, would for obvious reasons be limiting.

However, thank’s to the wonders of technology and the internet, it does not matter if you have written to us from the UK, USA, Switzerland, Nigeria or the U.A.E.

Join Tribe Perfume Lovers

Everyone and anyone can join in no matter where in the World you call Home …

Pairfum London Artisan Handmade Know Amazing You Are

So, … if you are a ‘Perfume Lover’ and you would like to join in then please contact us here.

Learn Perfumery Where You Start Pairfum London

Or, … contact us via one of our Social Media pages below:

We look forward to hearing from you so that we can all get together and Let’s Talk Perfume.

Join Family Perfume Lovers

Here is an example of a ‘Let’s Talk Perfume’ event.

Our perfumer, Huib Maat, was recently interviewed by the ‘StartUp Van’ about perfumery, how he got into fragrances, niche perfume and many other subjects:

Kates Garden Bluebell Forest Bench

Kate’s Garden at the Chelsea Flower Show

Tomorrow Tuesday the 21st of May see’s the opening of the Chelsea Flower show and the unveiling of Kate’s Garden

For this years show the Duchess of Cambridge has designed and helped build a garden called ‘Back to Nature’

The inspiration for this multi-sensorial garden comes from both childhood memories and her work on early childhood development.

Kates Garden Child Playing

Her firm belief that time spent outdoors during childhood playing an exploring, helps build a good foundation for children to become healthy, happy adults.

Kates Garden Child Climbing A Tree

The Garden has been co-created with landscape architects Andrée Davies & Adam White of ‘Davies White Ltd’ Chelsea Gold Medal & People’s Choice award winners, in conjunction with the Royal Horticultural Society.

The Duchess’s theme in the garden also highlights and combines her work as part of the ‘Heads Together Foundation’ that helps people to come together, speak about and care for their mental health.

The aim of the garden is to show what benefits the natural world can bring to mental and physical well-being.

One of the themes that was intertwined into the Garden concept was that of  ‘Forest bathing’.

Kates Garden Forest Bathing

If you have never heard of this before, then we can reassure you that you are not the only one…

‘Forest Bathing’ also known as the practice of ‘Shinrin-Yoku’, is a Japanese concept where research has shown that immersion in forests and other natural environments promotes healing and wellness.

So a visit to a forest is regarded as being similar to natural aromatherapy.

Following research by Japanese scientists that spending at least two hours surrounded by nature in a Forest or natural surroundings, helped to reduce stress, lower blood pressure, boost our immune systems and improve memory and concentration.

The Japanese government in the 1980s introduced it as a national health programme.

It was also discovered during the studies that ‘phytoncides’ which are chemicals released by trees have an anti-microbial effect on humans

So for all of those who thought ‘Tree Hugging’ was only a form of protest to stop felling, then think again…

Kates GardenTree Hugging Man

We should all be walking through, spending time in woods and forests and when no one is looking giving a tree a ‘Little Hug’.

Kates Garden Tree Hugging By Children

Why not make a trip and immerse yourself into beautiful forest surroundings, and take the opportunity to breathe deeply, de-stress, and enjoy the wonders of a Forest.

Some of the other wonderful aspects of Kate’s Garden include a swing seat, a tree-house, edible plants, a campfire and a rustic den.

What Child would not find this garden enchanting and wonderful to play in..

In fact all of us here at PAIRFUM London, think that the Child within us all would love it xx

Kates Garden Child Blowing Bubbles

Is This The Best Perfume Experience

When Was The Last Time You Truly Experienced Perfume?

The Last Time You Truely Experienced Fragrance

When was the last time you truly Experienced Perfume?

Or do you, like the majority of people, try it and buy it, as you rush through an airport …

Perhaps it was while you were visiting a department store, and the whole spraying mania was in full swing …

Authentic Perfume Experience Spray Woman

 

You may have felt unsure or a little lost in the first place, and although you like the idea of  having a signature scent you have no idea where to begin?

However by the time you have run the gauntlet of someone spraying something at you from every angle, we can assure you…

That you, will like many people end-up feeling overwhelmed by the choice on offer, and will be even more unsure and uncertain, than when they first started.

It may be that someone bought you a Perfume as a gift, or it came highly recommended by a friend

Whatever the cause of your perfume paralysis, PAIRFUM London has developed the Perfect alternative to the ‘Thoughtless & Scentless’ (pun intended) Perfume purchase.

Pairfum London Bottle Authentic Fragrance Experience

PAIRFUM London’s Perfumes is a World of EXPERIENCES – that enables you to create a World or Lifetime of Memories

We have developed and offer our clients the ability to truly Experience Perfume

It is time to bypass the sea of  ‘Airport & Department’ store consignment stands, packed with the familiar offerings.

Time to reclaim the charming, exciting, memory making Experience that is choosing your perfect Perfume.

You may by now be wondering how, if you are not being chased through a department store, perfumery or airport concourses by an eager sales assistance spraying you from top to toe in unwanted scent….

How do or can PAIRFUM London allow you to truly Experienced Perfume?

Pairfum London Spray Authentic Fragrance Experience

We believe that the customer should be able to Experience Perfume, in the perfect place, in their own good time and if they so choose with their perfect companions.

If you were asked what, where, when and how would be your ideal way to truly Experienced Perfume?

What would it be?

To learn more about the PAIRFUM London Perfume Experience please click here or go to our website and leave us your name and contact details, we look forward to hearing from you.

Authentic Perfume Experience Bottle

The London Nose Perfume Niche

The London Nose

Most people who live in, visit or plan to visit London have all heard of ‘The London Eye’, have any of you heard about ‘The London Nose’ ?

Well you have now….

As anyone with an interest in or knowledge of Perfumery will know, Perfumers are referred to as ‘The Nose’

The London Nose Fragrance Niche

Here at PAIRFUM London we are proud to have ‘The London Nose’ creating Perfumes for us…

With the upcoming launch of PAIRFUM London’s New Niche Perfumes

Niche Perfume Indie Artisan Boutique Pairfum London

We decided to have a ‘Nose’ around the Capital (excuse the intended pun) to see what was on offer that would entice our olfactory senses…

The City really does offer something for everyone and the upcoming London Craft Week it’s 5th annual event, returns to the capital from the 8-12 May 2019.

This year the festival brings together over 240 established and emerging makers, designers, brands and galleries from London and around the world.

With events as wide ranging as the City is diverse, from a series of workshops hosted by Tom Dixon of  ‘Grow’ in Coal Drops Yard, that informs and inspires new ways of using plants, where the seeds for the idea as wonderful as ‘Gardening can save the World’ were first sown.

To a Whisky tasting Masterclass with a guided tasting of Bruichladdich Distillery’s cult Islay Single Malts, where they also promise to let you in on the meaning of the name ‘Bruichladdich’  being held in the original 321-year-old shop at Berry Bros. & Rudd, what is not to like, Whiskey & secrets….

Pairfum London Cognac Vanilla Caribbean Patchouli

The programs on offer that caught our attention were and it will come as no surprise I’m sure were ‘Nose’ related…

Where Anatomē launches London’s first ‘sleep bar’, where someone will be on hand to offer bespoke sleep oils based on personal sleep challenges.

Deep Sleep Calm Natural Pillow Spray Pairfum London

Or… how about a collaboration between The Beaumont Hotel and individual Perfumers to create bespoke perfumes, inspired by the hotel’s gallery of famous rebels and rogues. The Exhibition runs from the 8th to the 12th of May 10:30 – 20:30.

It may be that you wish to know more about candle making, dress making or interior design the craft week’s calendar is packed with ideas & classes for everyone.

So from everyone here at PAIRFUM London, have a wonderful weekend…