It is sad to read that shopping for perfume can become so stressful, as it is described in this article.
The Sweet Smell of Success:
Here at PAIRFUM, we believe that shopping for fragrance, or even just the simple act of browsing and ‘nosing’ around, should be relaxed, enjoyable and actually innocently playful.
Our noses will not come to experience the full extend of enjoyment a perfume can induce, if our senses are in full stress alert mode.
27/04/2018
A statement by the United Nations stated that the ‘Decline of honey bees is now a global phenomenon’, today the EU has voted for a permanent ban on pesticides that are
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25/04/2018
In this article we address the Top 10 Misconceptions About Perfume and hopefully correct the most common held fallacies. Fragrance is one of those subjects which is frequently misunderstood and many myths
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21/04/2018
Why we should all try Smiling More ! The simple act of smiling can transform you and the world around you. Try Grinning like a Cheshire Cat. Research has shown
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20/04/2018
What are the trending alternatives in response to Consumer Concern Over Parabens ? On the basis of recent Industry Analytics, this article explains the concerns over parabens and highlights the
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19/04/2018
Having a good night’s sleep can make a big difference in your quality of life. Just ask any ‘New’ Parents how sleep deprivation has impacted on their lives. In the
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17/04/2018
Most of us take our sense of Smell for granted and it is only when something happens to it, from something as simple as a ‘Head Cold’ that we realise
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