It is sad to read that shopping for perfume can become so stressful, as it is described in this article.
The Sweet Smell of Success:
Here at PAIRFUM, we believe that shopping for fragrance, or even just the simple act of browsing and ‘nosing’ around, should be relaxed, enjoyable and actually innocently playful.
Our noses will not come to experience the full extend of enjoyment a perfume can induce, if our senses are in full stress alert mode.
29/10/2019
Introduction: Have you every thought about Yoga and not dared to try it because of some preconceived ideas or fear of ridicule, maybe you have just wondered how can Yoga
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09/09/2019
We would love your advice: What is your single biggest frustration with Eau de Parfum? click here to answer We are asking to find out more about your experience with
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21/08/2019
Then I noticed that the Seaside had ‘Lost its Smell’, and as a Perfumer for me the World revolves around smell, and if an aroma as distinctive as the Sea is not discernible - then something is seriously amiss?
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26/06/2019
In the words of Coco Chanel:â €“Beauty begins the moment you decide to be yourself”
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05/06/2019
If Someone offered you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, what would you say? Well, … to start the Launch of our New Collection this
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03/06/2019
Following numerous emails that we have received, all enquiring if we give or hold talks on Perfumery, we have decided to run a series of Let’s Talk Perfume events. The
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