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Santa’s Sleigh

10/12/2018 by Huib Maat

Santa’s Sleigh was first mentioned in 1821 in a poem called “Old Santeclause with Much Delight”.

It was published in the book “A New-Year’s Present”, and

describes Santeclaus bringing presents to children on a reindeer sleigh.

Have you started shopping for Christmas Gifts already?

Don’t leave it to the last minute but also be easy on yourself.

Remember, Santa has to travel 510,000,000 km on Christmas Eve from the North Pole and only has 32 hours to do.

Order your Gifts online this year at our online boutique and let Pairfum London’s Santa deliver them on time directly to your home.

Not to let ‘Santa Out Of the Bag’ for your children, we will make sure Santa disguises himeself as the friendly delivery man of our courier company.

By the way, when did you last enjoy a sleigh ride in the snow?

Do you remember the fun you can have with an old-fashioned sleigh?

Make sure you have a sleigh ready to hand, just in case it does snow this Christamas.

pantone color year 2019 living coral pink grapefruit perfume pairfum

The Perfume of “Living Coral” – Pantone Colour of the Year 2019

06/12/201806/12/2018 by Huib Maat

Pairfum Pantone Living Coral Colour Year 2019 Patch

The Pantone Colour of the year 2019 has been revealed as “Living Coral”.

Here you can read the official announcement by Pantone.

Description

How can it be described in words? Is it a warm pink & orange hue, a muted terracotta or a pastel desert? Or, is it all of these in one?

Is was presented as a “life-affirming” colour for consumers wishing to escape from the “onslaught” of social media and digital technology. We as consumers react to this by seeking more authentic and intimate experiences.

“Colour is an equalising lens through which we experience our natural and digital reality and this is particularly true for Living Coral,” said Leatrice Eiseman (Executive Director at the Pantone Color Institute).

“With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”

“It represents a feeling that’s out there in the zeitgeist.”

Reading this, it seems the world is calmer and happier than it appears in the news.

On the other hand, it might be the opposite. Maybe we crave a colour that is natural, solid and warm when times are troubled.

To us, here at Pairfum, this colour promises a combination of these words:

holiday in paradise,

natural and yet sophisticated,

positive and life affirming,

soft, warm but still fresh,

safe at home but ready to escape.

Pantone Colour of the Year 2018 & 2017

Last year we had “Ultra Violet” and in 2017 Pantone had presented “Greenery”. Two colours that we translated into perfume here at Pairfum London, with these two fragrances:

Black Orchid