To the Twitter Hero @JohnLewis

Heroes like John Lewis (@JohnLewis), it would appear, come in all shapes and sizes, and crop up in the most unexpected places, …

PAIRFUM Santa Claus Christmas Blog Reading Luxury Scented Candles Natural Reed Diffuser

Mr John Lewis a Virginia based lecturer, has become Twitter UK’s main star in their Christmas advert, …

PAIRFUM London Shopping Christams Gifts luxury scented candle reed diffuser

That’s correct – this Gentleman who describes himself as a “Computer science educator, father of four, social liberal, atheist, and not a retail store“, …

PAIRFUM London's Shop

That a lovely Gentleman – who describes himself as an atheist and not a retail store, should find himself very much wrapped up in the Christmas season, it has just got to make you smile, …

Smile Happy Health Everyone Girl

You will have to excuse us @JohnLewis, when we have to quote the English Poet William Cowper “God Moves in Mysterious Ways”

PAIRFUM Christmas 3 Wise Men Bearing Gifts Perfumed Candles Reed Diffuser

Every year Mr Lewis who has a Twitter following of 45k+ followers, receives thousands of tweets about the John Lewis Christmas advert, which he takes the time to reply to with wit & charm.

PAIRFUM Santa Claus Christmas Blog Reading Luxury Scented Candles Natural Reed Diffuser

Mr Lewis, who has owned the Twitter handle @JohnLewis since 2007, has this year been thanked by Twitter by making him the star of the show.

So, … from everyone here at PAIRFUM London “Happy Christmas Mr Lewis” –  #NotARetailStore

Christmas Coming Pairfum London Fragrance @JohnLewis

Christmas Coming Pairfum Fragrance Wreath Berry Spruce @JohnLewis

Christmas Coming Pairfum Fragrance Wreath Pine @JohnLewis

Products We Believe You Will Love

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Newsletter Subscribe Form - Blog Post


Let's Socialise

Our Most Recent Posts

Featured Image Key:url

The Best Date Night Perfume That Works Like Magic

13/06/2026

The perfect date night perfume depends on the intended mood of your evening. For romantic, intimate dinners, opt for warm, cosy notes like vanilla, amber, or sandalwood. If you are

Read More
Featured Image Key:url

The Most Popular Beverage Perfumes: From Latte Foam to Cocktail Chic

11/06/2026

Beverage perfumes and scents typically split into two distinct categories: cocktail-inspired personal fragrances, which feature boozy notes such as cognac, whiskey, and gin, or edible, food-grade aromatic mists that mixologists

Read More
Featured Image Key:url

What is Aromatic Perfume? Herb-Driven Freshness with Character

09/06/2026

What is Aromatic Perfume? Herb-Driven Freshness with Character: sage, rosemary, thyme, lavender, ...

Read More
Featured Image Key:url

Floral Perfume: From Petal-Soft to Power-Bloom

06/06/2026

Floral perfume captures the true essence of blooming botanicals, which range from crisp, fresh green florals to rich, powdery bouquets and sweet fruity-florals. These completely timeless scents are usually classified

Read More
Featured Image Key:url

Bergamot Perfumes: The Sparkling Citrus That Starts It All

04/06/2026

In bergamot perfume, bergamot is a vibrant, citrusy, and mildly spicy fragrance note that is extracted primarily from the green rind of the Citrus bergamia fruit, an inedible bitter orange

Read More
Featured Image Key:url

Synthetic Perfume Raw Materials: Types, Uses & Benefits Explained

02/06/2026

Synthetic perfume raw materials (or aroma molecules) are lab-created compounds used across modern perfumery. These materials either replicate natural scents (nature-identical) or introduce entirely new olfactory dimensions to a fragrance.

Read More
Previous Next
    0
    Your Cart
    Your cart is emptyReturn to Shop