The Perfume Blog & News by PAIRFUM
Shop Now
Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
Read ArticleOur Most Recent Posts
Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
-
What Is Unisex Perfume?
Unisex perfume is rewriting the rules of modern fragrance. Rather than aligning with strictly male or female traditions, these elegant compositions offer a balanced, nuanced olfactory experience designed for any person. They are an embodiment of inclusivity, fluidity, and timeless sophistication, reflecting the broader social…
-
Why Are We Closing Our Eyes When Smelling?
Have you ever wondered: why are we closing our eyes when smelling something intensely beautiful, nostalgic, or unusual? Whether it’s the earthy scent after rain, the comforting aroma of freshly baked bread, or a striking perfume, it’s instinctive to pause and shut out the world…
-
Scent Messaging: Reimagining Connection through Fragrance and Emotion
In the emerging world of scent messaging, smell is being recognised not just as a personal expression, but as a potent tool for interaction, branding, and even digital connection. Fragrance is more than a fleeting luxury—it’s a form of sensory communication that speaks directly to…
-
Have You Applied Too Much Perfume? 4 x Tips From Our Perfumer.
Introduction It has happened to all of us, we have sprayed too much perfume or applied an excess of perfume to our wrists or neck! What can we do quickly? Below we present our perfumer’s 4 x Tips, from ‘quick fixes’ to ‘deep clean’. Does…
-
Unveiling the Subtle Powers of Voice and Smell in Attracting Others
The role of smell in attracting others demonstrates how attractiveness goes far beyond what we see. Beneath the surface of physical attraction, there lies a world of subtle influences with the timbre of a person’s voice, the scent that surrounds them, and even the unadulterated…
-
Experience the Rich World of Wood Perfume
Wood perfume stands as one of the most enduring pillars in the fragrance world. With its deep, warm, and grounding character, it evokes the essence of forests and nature, wrapping the wearer in timeless elegance and sensuality. From sacred rituals of ancient civilisations to the…
-
Games To Teach The Sense Of Smell
Games to teach the sense of smell are important because our sense of smell is often the most overlooked of our five senses, yet it plays a crucial role in daily life. It helps us enjoy food, detect danger, and recall cherished memories. Teaching children…
-
What Is Biophilia? Why Do We Need It?
Biophilia is linked to a soothing sensation that describes our innate affinity for nature. Have you ever felt an overwhelming sense of calm after a walk in the park or a day spent in the garden? The word “biophilia” originates from Greek, meaning “love of…
-
The Top 70 x ‘Love Messages’ For Your Partner, Wife or Husband
Love Conquers All Why fall in love with your partner, wife or husband once when you can fall in love with them over and over again by simply sending love messages to show everyday what they mean to you. This could be anything from leaving…
-
Does Rosemary Aid Memory?
Could rosemary be the answer to the fustrating struggle of memory lapses? Many people seek natural ways to enhance cognitive function, and one promising solution is rosemary oil. Known for its invigorating aroma and culinary versatility, ‘rosmarinus officinalism’ described by the Royal Horticultural Society as…
-
Is Lavender A Proven Sleep Aid?
Could Lavender be the answer to the frustrating and exhausting problem of not being able to fall asleep. Many people search for natural ways to help them relax and sleep better. One popular solution is the lavender plant. Known for its calming effects, lavender has…
-
Scent & Relationships: Building Connection Through Fragrance
Scent and relationships are deeply interconnected, with smell playing a subtle yet powerful role in attraction, affection, and overall connection. Whether it’s body odour or the fragrance we choose, scent affects everything from romantic relationships to friendships and even family bonds. In fact, psychological science…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
– Click to Shop –
Would you like to see your article published here ?
Submit Your Article
The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
