The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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The Proust Effect: The Power of Smell, Memory and Emotion in Perfumery
The Proust Effect is an intriguing psychological phenomenon that links our smell to memory. Named after French writer Marcel Proust, who described how the aroma of a madeleine cake dipped in a warm liquid evoked a vivid, joyful recollection of his childhood, this effect highlights…
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The Language of Fragrance: Understanding the Notes and Accords of Niche Perfumes
Fragrance has a unique ability to evoke memories, emotions and experiences. It’s no wonder that the world of perfume is a vast and complex one, with an incredible range of notes and compositions. Understanding the language of fragrance can help you to appreciate and select…
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The Evolution of 2024 Skincare Trends in 2025
What has been the evolution of 2024 skincare trends in 2025? 2024 was a groundbreaking year for the beauty and wellness sector. Natural and organic products gained immense popularity, driving significant growth in the industry. The search for sustainable and holistic solutions led to many…
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Classic Fragrances For Men: A Guide to Iconic Scents
Classic fragrances for men occupy a prestigious place in the world of perfumery. These timeless scents have outlasted fleeting trends and continue to be celebrated by men and women alike. But what defines a fragrance as “classic”? This usually refers to a timeless scent that…
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Classic Perfumes For Women: The Ultimate Guide
Classic perfumes are more than just scents—they’re treasured icons in the world of perfumery, admired for their longevity, elegance, and universal appeal. For any woman looking to explore timeless fragrance options, classic perfumes are a perfect choice. In this article, we’ll explore what makes a…
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How Long Does Perfume Last? Eau de Parfum? Eau de Toilette?
In this article we answer the question of “How long does perfume last?” from a variety of angles: Generally speaking, how long perfume lasts depends on multiple factors and we cover each of these in a dedicated paragraph below: Depending on the fragrance concentration, your…
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Fragrance Decants: Are They Worth It ?
Fragrance decants are an essential asset when faced with the challenge of choosing the perfect scent, especially with so many perfumes available today. Whether you’re looking for a signature scent or just wanting to explore different fragrances, fragrance decants can be the perfect solution. A…
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Ralph Lauren Quotes: Designing Dreams Beyond Fashion
Ralph Lauren quotes are as legendary as the man himself in the world of fashion. Born on 14 October 1939 in New York City, he grew up with a vision that transcended conventional fashion boundaries. Lauren began his career selling ties, but he quickly expanded…
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Radiance and Projection in Perfumery: Unveiling the Olfactory Aura
Introduction Not many fragrance lovers or Perfumistas speak about ‘projection’ or ‘radiance’, yet everyone notices when a person’s perfume enters a room, creating a unique olfactive aura. Perfumes not only carry a scent but also have the ability to radiate and project, two essential aspects…
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Marc Jacobs Quotes: Style and Individuality Redefined
Marc Jacobs quotes position him as a highly influential figure in the fashion world. Born on 9 April 1963 in New York City, he has become known for his bold and innovative designs. Jacobs attended the Parsons School of Design, where he received multiple awards…
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Giorgio Armani Quotes: Defining Style and Luxury
Giorgio Armani quotes are iconic in the fashion industry. Born on 11 July 1934 in Piacenza, Italy, he has become one of the most influential designers in the world. His journey into fashion began somewhat unexpectedly. After a brief stint in the medical field, he…
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What Are The Different Levels Of Perfume Concentration?
This article explains the different levels of perfume concentration (high to low), exploring their longevity, uses and offers advice from our perfumer.
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
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● Returns
● Privacy
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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