The Perfume Blog & News by PAIRFUM

About the Perfume Blog & News Magazine by PAIRFUM London

Dear Reader,

Welcome to the perfume blog by PAIRFUM London.

We were asked recently by a journalist in an interview this question:

“What is your favourite part when it comes to blogging?”

The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!

Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.

We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !

It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.

Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.

For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.

So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?

We love it, we love sharing, learning, listening and discussing.

Huib xx

P.S. ( God bless who ever invented ‘blogging’ )

More about the PAIRFUM Blog

This is a specialist news & perfume blog that combines and covers the following subjects:

– a home fragrance blog,

– a perfume blog,

– a bath, body and skin care blog, and

– anything about ‘making scents’ generally.

The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.

The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.

Perfume Blog

Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:

– from couture perfume, especially natural fragrance  and organic scents

– to eau de parfum, eau de toilette and eau de cologne

– either as a perfume spray, solid perfume or pulse roll-on parfums

– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …

Home Fragrance Blog

This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:

– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil

– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles

– the blog also speaks about natural room spray

– long-lasting and natural wardrobe sachet

– natural botanicals for the home

Skin Care Blog

Bath, Body and Skin Care is another major subject for this blog:

– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme

– creams for the face

– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel

– natural soap and beauty soap, both large soap and guest soap

– skin care actives and beauty routines

Other Subjects Of Interest

Last but not least, here are additional topics that this blog covers:

– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …

– we write about your home, beautiful interior design & decor, architecture & interesting house, …

– and finally, articles about Britain, London, the Queen and Royal Family, …