The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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The Benefits of an Essential Oil Diffuser
What Is An Essential Oil Diffuser? An essential oil diffuser releases essential oils into the room. They are commonly used in Aromatherapy. They tend to work in one of two ways. Some essential oil diffusers convert essential oils in to vapours, while others facilitate the…
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Mandarin Blossom & Sandalwood – Eau de Parfum
£120 / € 140 / US$ 170 An elegantly floral Chypre accord opening with the freshness of Mandarin Blossom, Apricot and White Hyacinth as Top notes. It’s romantic heart reveals a floral bouquet of Sweet Pea, Jasmin and Ylang Ylang, while the fond of Sandalwood,…
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Men’s Skin Care Routine | A Simple Guide
The Importance of a Men’s Skin Care Routine A foundation of good grooming is a religiously adhered to men’s skin-care routine. It brings with it less redness and irritation, less breakouts, and – best of all – less visible signs of aging. It is irrefutable…
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Ginger, Elemi & Vetiver – Eau de Parfum
£120 / € 140 / US$ 170 A surprising fusion of spices and freshness, it opens with notes of Bergamot, Grapefruit and hint of Lavender, combined with Ginger, Elemi, Nutmeg & Cinnamon. The heart is Geranium, Rose, Freesia, Gardenia, Jasmin and Orange Blossom, with fruity…
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Doctors Without Borders – Pairfum London Donates
Pairfum London has donated to Doctors Without Borders. With the COVID-19 Pandemic affecting everybody worldwide, we wanted to show our appreciation for all the Doctors and Nurses that dedicate their lives to helping others. Their COVID-19 appeal is close to our hearts. Keep healthy &…
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Spiced Coffee & Oaked Vanilla – Eau de Parfum
£120 / € 140 / US$ 170 This warm, Oriental Spicy Fragrance opens with the top notes of Pink Pepper, Orange Blossom and Crisp Pear. The Heart of the Fragrance is a modern blend of rich & dark Coffee with the elegance of Jasmin. The…
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Sleep Hygiene | The Top 6 x Tips For A Better Night’s Sleep
An Introduction To Sleep Hygiene One of the easiest ways to set yourself up for a great night’s sleep is to pay attention to your sleep hygiene. Good sleep hygiene requires you to both have a regular routine and an optimised environment to facilitate healthy,…
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LiveWire Innovation & Excellence Awards 2021
We were delighted when we were nominated for the LiveWire Innovation & Excellence Awards 2021. Today we are excited to announce that we have won the title of Perfumery House of the Year During the awards process, over 90,000 businesses and corporate professionals, magazine contributors…
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Pollinators | We Oppose The Use Of Bee-Killing Pesticides
We oppose the UK Government’s decision to allow the use of neonicotinoid thiamethoxam, a pesticide known to kill pollinators and bees in particular. Their use was effectively banned in 2018 after various studies demonstrated how they decimate the bee population. They also lead to a…
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Happy New Year 2021
We would like to wish All of our customers, partners, friends and family a very Happy New Year 2021. The New Year bring to an end the year 2020 that was difficult for all of us because of COVID, regardless of where or who we…
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Merry Christmas 2020
We would like to wish all of our Customers, Friends and Visitors a very Happy Christmas. We very much hope that you will get a chance to spend some time with your families & friends in some form or another. We know it will not…
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Review of the Perfume Experience Box by Savanna Rae
We are delighted to share with you a wonderful review of our Perfume Experience Box (Fragrance Library) by Savanna Rae. We really like how she describes the use of the Experience Box as a unique gift because gifting perfume is notoriously difficult. You will enjoy…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
