The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Smile – It is Infectious!
Smiling is infectious, you catch it like the flu, When someone smiled at me today, I started smiling too. I passed around the corner and someone saw my grin. When he smiled I realized I’d passed it on to him. I thought about that smile,…
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Square Leaf & Flower Art
Have you ever seen ‘Flower Art’ with square flowers or leaves? No, neither have we, which is why we enjoyed Baku Maeda’s novel artistic approach to flowers and leaves. He created square flowers and leaves to challenge nature’s organic forms. Baku Maeda calls them his…
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Flower Beard. A New Niche Perfumery Product?
Do you enjoy Niche Perfumery products and would you enjoy wearing your fragrance as a flower beard or a blooming peruke? We all like new fragrances and wearing perfume is part of our persona. In the search for new perfumes, many of us have become…
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Bees Use Petals To Make Beautiful Flower Nests
Did you know that these beautiful flower nests are made by a special type of bee for their larvae? We all associate bees with building bee hives, being a colonial organisation and having a Queen Bee. However, an unusual bee species called ‘osmia avosetta’ creates…
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Are you Dreaming of a Holiday?
When the weather outside is cold & miserable, we can find ourselves dreaming of a holiday. Especially after Christmas and the New Year, our thoughts easily turn to the next holiday. We have a wonderful fragrance here at Pairfum London to get you into the…
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Happy New Year 2019
We would like to wish All of our customers, partners, friends and family a very Happy New Year 2019. We wish you much Happiness, Healthy and Prosperity. Out with the old, in with the new: We wish that you have a superb January, a dazzling…
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The Twelve Days of Christmas!
We have all heard or heard of the song, The Twelve Days of Christmas, This period over Christmas is also known as Twelvetide, where “Christmas Day” is considered the “First Day of Christmas” and the Twelve Days are the 25th of December to the 6th…
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What Is The Perfect Christmas Gift?
At this time of the year, in hustle & bustle of pre-Christmas, it is easy to forget why we present gifts and what makes the Perfect Christmas Gift. With this in mind, we wrote this article. What Is A Gift? Here is a definition: A…
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Coco Chanel’s Christmas Advice
When shopping for Gifts this year, Coco Chanel has some time-tested Christmas Advice. Here she is in her own words: “Be who you are, not what the world wants you to be.” – Coco Chanel What does this mean for Christmas? We believe, she is…
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What is Art? Is Perfume Art?
Is Perfume Art ? Are Home Fragrance and Skin Care also Art? The English Oxford dictionary defines art as “the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for…
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What is the Fragrance of the Christmas Market?
Hands up, who hasn’t enjoyed visiting a Christmas Market in Germany? We doubt there will be many hands in the air. The German Christmas Markets have become a wonderful tradition that is now being taken up by other countries outside of Germany. One of the…
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Were Persimmons the Inspiration for Christo?
Could it really be that the Persimmon fruit was the inspiration for the artist Christo? When looking at the images in this article, we thought ‘maybe’. There are certainly some striking similarities. During the persimmon drying season the prefecture in Kansai, Wakayama (Japan) turns orange.…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
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● FAQs
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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