The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Santa’s Sleigh
Santa’s Sleigh was first mentioned in 1821 in a poem called “Old Santeclause with Much Delight”. It was published in the book “A New-Year’s Present”, and describes Santeclaus bringing presents to children on a reindeer sleigh. Have you started shopping for Christmas Gifts already? Don’t…
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The Perfume of “Living Coral” – Pantone Colour of the Year 2019
The Pantone Colour of the year 2019 has been revealed as “Living Coral”. Here you can read the official announcement by Pantone. Description How can it be described in words? Is it a warm pink & orange hue, a muted terracotta or a pastel desert? Or,…
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PERFUME FOR CHRISTMAS
Do you intend to buy, have you bought? or would you like someone to buy you Perfume for Christmas? It would appear that there is a perfect time to do just about everything and anything, and this is especially true when it comes to buying…
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On Vacation with SPA by Pairfum London
When the weather is getting cold & wet, our minds are drifting off to our last vacation. Here at Pairfum, we have a wonderful fragrance for this type of ‘olfactive’ or ‘mind’ travelling: SPA We have all experienced how perfume can bring memories that we…
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Ethernal Inverted Garden
Community “Community” is the title of an Installation by Rebecca Louise in Toledo in the form of an ‘Ethernal Inverted Garden’. It is an interactive artwork featuring native flora grown and foraged from the landscape local to Toledo with the aid of 1,800 volunteer hours.…
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How to Perfume Shoes ? A Solution for Smelly Shoes
Now, … the question of ‘How to Perfume Shoes?’ goes ‘hand in hand’ ( or should it be ‘foot in hand’… ) with ‘Smelly Shoes’ in your home. I know, it does not sound beautiful ( and here at Pairfum we are about beautiful Artisan…
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Black Orchid by Pairfum London
Black Orchid is a rich, Oriental Fragrance with a top note of Anjou Pear, Dark Cassis and Orange Slice. The heart is elegantly floral (Black Orchid, Powdery Violet). Last, a devinely sensuous base of Musk, Copahu Balm and Vanilla Pod. Shop Online and enjoy the…
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What Is The Perfume of A ROSE
If you were asked – What Is The Perfume of A ROSE? Could you describe it? There is something beautifully timeless about a Rose Perfume More than any other flower, why is it that most people feel an urge to smell roses when they see them?…
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Need to Add Some Sparkle
When you need to add some sparkle to your day… PAIRFUM’s Pink Grapefruit is the perfect Perfume.. Fresh, Sparkling, Invigorating & Clean… A vibrant Pink Grapefruit fragrance with the added complexity of Mandarine, Lime and Bergamot. Floral notes of Jasmin and Lily lend…
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What about a ‘Pay it Forward’ Gift This Christmas?
Would you be interested in, or like to know more about a ‘Pay it Forward’ Gift This Christmas? If you were asked to give – A Helping Hand At Christmas, what would you do? PAIRFUM London are planning to work with a Charity, that…
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Top Ten Best Scents For Christmas
What would be your Top Ten Best Scents For Christmas? At PAIRFUM London we think that It’s beginning to smell a lot like Christmas! Would it be the smell of a fresh batch of Nutmeg, Cinnamon & Orange cookies straight from the oven? Or, how about the…
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To the Twitter Hero @JohnLewis
Heroes like John Lewis (@JohnLewis), it would appear, come in all shapes and sizes, and crop up in the most unexpected places, … Mr John Lewis a Virginia based lecturer, has become Twitter UK’s main star in their Christmas advert, … That’s correct – this…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
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● Terms
● Returns
● Privacy
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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