The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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1860s Whaling House Reimagined
A New York Home An article with a photo gallery of a beautiful old whaling house reimagined in New York, packed with charming antiques and full of timeless style. A joy to read. click to see the images
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Fragranced Couscous
Recipe Inspirations We recently posted on our facebook page an article about making ‘scent leaf couscous’. Here is a link to the video with the recipe: find out how to make Scent Leaf Couscous ‘Scent leaf’ is also known as clove basil and wild basil (in…
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Exhibition: Chromatic Glass Switzerland
A colourful selection from the contemporary glass art collection From 29.06.2016 to 24.09.2017 MUDAC Musée de design et d’arts appliqués contemporains Pl. de la Cathédrale 6 CH-1005 Lausanne T +41 21 315 25 30 F +41 21 315 25 39 info@mudac.ch www.mudac.ch Colour is the result of the reflection or refraction of light…
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Cool Interior Designs From Italy And Denmark
Design as an essential part of life. Both the Italians and the Danes have a remarkable skill for creating statement pieces that have the ability to transform a home from the mundane into something special. Regardless of whether this are everyday objects or major pieces,…
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Home Design In Black And White
Design Inspiration A young designer transformed her apartment in an old school house flat into a cool loft apartment, with the colours black and white. The warehouse-style flat was stylishly renovated with a new black kitchen, white floorboards and an abundance of natural light. click…
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Luxury Wedding Gift Ideas For The Home
Inspiration For Gifts Here is an article with luxury wedding gift ideas for the home, with indeed some unusual suggestions. It surprises us though, not to see any luxury home fragrances in the list ! click to see the wedding gift ideas
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Wild Flowers Blooming On Roundabouts
An interesting project about blooming roundabouts in the UK after being given a wildflower meadow makeover: click to read the article
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Relaxing Garden Ponds
Garden ponds always have a wonderfully relaxing, calming and soothing effect. In this context, all elements of a ponds have inspired perfumes over the ages, such as water lilies, irises, waterfalls, various types of moss, springs, driftwood, zen gardens, … Here is an article…
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Store Design Inspiration From Japan
An article with inspirational photos for store design: click to read the article
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Elegant Dining Room Designs
An interesting article with 30 elegant dining room designs offering inspiration for everybody: click to find dining room inspirations !
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Designing With Dark Wooden Floors
For perfumers it is always a pleasure to see homes that offer a multi-sensorial experience. Here is an article about designing with dark, wooden floors where just looking at the wood you can almost smell it: click to see more
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4 Home Design Ideas From The Durham Hotel
Design Inspiration. An interesting article by Liz Johnson with 4 designs ideas from The Durham Hotel: Colorful Doesn’t Always Mean Childish Console Table + Bench = Desk Denim Isn’t Just for Clothes Wall Space + Anything on Hooks = Art click to read the article
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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Find Information about the following:
● Contact
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
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