The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Garden Waterfalls
‘Water’ is always a favourite inspiration for perfumers. Here is an article with inspirational garden waterfalls to enjoy the freshness of water in your home.
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Fragrance Memories
Here is an interesting article about the intensity of fragrance memories.
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Lagerfeld Living
Luxury Homes. The results are always interesting when well-known fashion designers experiment with their skills. Here is an example of Karl Lagerfeld designing two residential lobby spaces at The Estates project: Click to read more
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Conservatories For Indoor Outdoor Living
An article with a multitude of inspirational conservatories for experiencing nature inside your home.
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Motion Activated Mural
An interesting art installation with a motion activated mural. It changes when you move ! click to see the mural
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Modern Meets Industrial In This Bedroom
An interesting bedroom renovation project where modern meets industrial and produces a harmonious result. The exposed wood and brick are not just a delight for the eyes but must surely stimulate the nose with their fragrance. Click to find out more
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Honey And Lavender Ice Cream
Creative Inspiration Perfumers have long enjoyed taking inspiration from the world of food when creating a new fragrance with ice cream, and vanilla in particular, being a favourite source. The entire ‘gourmand’ trend was inspired by the popularity of vanilla. It is nice seeing chefs taking inspiration from…
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Kidswear Clothing Subscription Box
Trend Alert The retail industry has seen the emergence of ‘subscription’ models over the past years. Here are just a few examples: chocolate movies books razor blades beauty products perfumes Hence it was probably a question of time when the same business model was going…
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Fragrant Wood Accents Uplift Black & White Scandinavian Apartment
Inspiring Designs A link to an article about a lovely apartment in the center of Gothenburg (Sweden), which showcases an inspiring design and a playful layout. Beginning in the hallway, a black and white colour scheme with wood accents make the dwelling feel airy and…
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Home And Beauty Apps
New Technologies Here are two interesting new apps that apply to home decoration, beauty products and perfumery. Do you need help or inspiration to furnish your apartment or re-design your house ? Homeeapp.com is an interior design app that helps you to style your home: Click…
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Mountain Poetic
Landscape Architecture Here is an article about ‘mountain poetic’, a landmark landscape architecture project for the rice fields in yixing, lianhua dang, china. The town’s government wanted to build characteristic structures for their cultivated fields that can also double as duck sheds. Click to read…
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A Link Between Dry Climate And Wrinkles ?
Skin Care It has been known now for a while that keeping your skin hydrated, will keep it healthier, wrinkle-free and more radiant. Here is a link to an article where scientists have shown a link between a ‘dry climate’ and the ‘formation of wrinkles’. Click…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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Find Information about the following:
● Contact
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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