The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Fictional Flora Flood
A New Form Of Art ? Here are two links to articles that show Catherine Nelson’s art of fictional photography created from real imagery. In her work she digitally pieces together real photographs to blur the line between fiction and reality. Click to see the Fictional…
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Suspended Floral Canopy From The Ceiling
Inverted Landscape. The London-based artist Rebecca Louise Law, has created an inverted landscape. More than 150,000 permanently preserved flowers have been suspended from the ceiling above the ‘beauty garden’. The beauty garden is a retail space dedicated to well-being products. In her canopy she uses dehydrated…
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Why Do Dogs Sniff Inappropriate Places ?
Sense Of Smell ! I am sure you have experienced this situation before: a dog comes over to you and begins to sniff in the most embarrassing places. Have you ever wondered why the dog is choosing you ? We all know that dogs like…
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Garden Events 2016
Gardens To Visit Here is a webpage that is worth bookmarking ! If you are a passionate gardener, you will enjoy visiting the various garden events across the UK. The page will be updated continuously to show the next upcoming events. Click to read about Britain’s…
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Blurring Boundary: Inside Or Outside ?
Modern Living Here are images of a home where the boundaries between inside and outside are blurred. Plants have become part of the interior. They are intrinsic elements of the decor in this house and even function as room deviders. We also expect that these…
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Scent Memories
Do You Remember A Fragrance ? Here is an interesting article about how fragrance can trigger memories : Click to read the article
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The Fragrance Of A Comet?
Perfume From Outer Space. Here is an interesting article about a perfume that resembles the surface of a comet. Click here to read the article
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Flowers Loosing Fragrance Due To Global Warming
It is sad to read that Scientists at the Hebrew University of Jerusalem in Israel have shown that increases in ambient temperature also lead to a decrease in the production of floral scents, for example in Petunia blossoms. Click here to read the article.
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Keep Calm And Positive
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Fashion Defying Ageism
Advanced Style Tip: Women Using Fashion To Defy Ageism Here is a link to an interesting article about how fashion is defying ageism. You will enjoy reading about this novel anti-ageing solution. Click to open the article
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Why Does Food Taste Different When You Picnic Outdoors ?
Food Tastes Different When You Picnic ! Have you enjoyed your first picnic this year ? Do you notice that your meal tastes different when you eat outdoors ? We can only taste in 4 dimensions: sweet, salty, sour, bitter. Everything else we taste is…
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Strange & Wonderful Marine Creatures
Scientists unveil the strange and wonderful creatures living in the Mariana Trench Marine notes and currently ‘sea salt’ inspired perfumes are always popular in perfumery. Equally, PAIRFUM is always interested in every surrounding nature. Hence, we read this article and watched this video with great…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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Find Information about the following:
● Contact
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
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