The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Royal Ascot Ladies Day – Perfume Inspired Hats
Royal Ascot Ladies Day Royal Ascot is a major event on the Britain’s social calendar and on Ladies Day it is the visitors who are the stars. This year, the team at PAIRFUM have collected a few of the outstanding ‘perfumery’ or ‘floristry’ inspired hats. Amongst these…
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British Flower Week – Day Five – Alstromeria
British Flower Week British Alstromeria The final flower of the day during the British Flower Week 2016, is the British-grown Alstroemeria. A flower that is long-lasting, colourful and which is not too difficult to grow in English gardens. Alstroemeria is ready for a renaissance ! Here are…
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British Flower Week – Day Four – Foliage
British Flower Week British Foliage Foliage is often overlooked when big the blooms of roses and peonies dazzles us with their colour & shape. However, Florists overlook it at their peril! Foliage will always be the backbone or backdrop of any stunning bouquet, giving it a background…
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British Flower Week – Day Three – Astrantia
British Flower Week British Astrantia The two common names for the British Astrantia are ‘Hattie’s pincushion’ and ‘masterwort’. This begs the question “who was Hattie ?” and “how did Astrantias get into her pincushions ?” Here are two links to the British Flowers Week website and…
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British Flower Week – Day Two – Orlaya Grandiflora
British Flower Week British Orlaya Grandiflora Also known as ‘lace flower’, Orlaya Grandiflora is a flower that not only stands out because of its ‘grandios’ name. Here are two links with more information about Orlaya Grandiflora: Day Two – About British Orlaya Grandiflora click here…
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British Flower Week – Day One – Oriental Lily
British Flower Week The British Oriental Lily Today marks the start of British Flower Week! A time to celebrate the nation’s flower industry and all the British flowers we love. Day One marks the celebration of the Oriental Lily. At present, the vast majority of…
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Summery Fragrances To Feel The Beach
Reach For The Beach If you can’t wait to go on holidays, then hold out no longer and splash out on summer fragrances to feel the beach instantly. Here is an article with a few suggestions Click to go to the beach ! Our favourites…
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Top 10 World’s Worst Smells
Which of these have you tried ? Here at PAIRFUM we always look to create to the most beautifully perfumery products. However, it is one of the paradoxes of a beautiful fragrance that it may need to contain some ingredients which by themselves are unpleasant but…
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Rain Or Salt-Water Inspired Fine Fragrances
Rain Or Salt-Water Inspired Fine Fragrances To Make April Showers Bearable: Click to see the fragrances PAIRFUM’s ‘spa’ with notes of ‘sea salt’ for your home: Click to see PAIRFUM’s SPA
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Anti-Ageing Gin!
Here is a novel beauty concept that is sure to be popular: anti-ageing gin ! The gin is distilled with ingestible collagen and “age-defying” botanicals. Collagen levels dwindle as we grow older, causing wrinkles and a loss of firmness in skin. In Japan, eating collagen…
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Great Barrier Reef Bleaching
It is sad to see how the Great Barrier Reef has deteriorated through bleaching. Another good reason to use natural & eco-friendly products. Click here to read the article.
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Trends Milan Design Week
4 interesting trends from the Milan Design Week : Jungle Wood Pastel Tones Pleats or Origami inspired design Click here to read about the Trends at the Milan Design Week.
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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Find Information about the following:
● Contact
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
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Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
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