The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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This Plant Reduces Toxins In Your Home
Can House Plants Clean ? Clairy is a house plant in a ceramic pot with one important bonus: it can suck the toxins out of your air. A NASA study found that a select few breeds of house plants were effective at eliminating pollutants like…
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Living Without A Sense Of Smell
Do you ever stop to think about what life is like without a sense of smell ? Most of us take our sense of smell for granted. Even if we have a cold and our nose is block, not being able to smell for a…
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Living On A Sailboat Or In An Apartment ?
An interesting article about a couple of New Yorkers that Traded in their Apartment for a Sailboat and are now permanently living on a sailboat. Click here to read the article in full. Here at PAIRFUM we may be introducing ‘boat fragrances’ if this trend…
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What Was Your Last Blind Fragrance Purchase?
When Did You Last Smell A Fragrance Blindfolded? It is indeed an interesting question. Reducing the influence of the other senses whilst trialling a new perfume is an excellent suggestion. The question was inspired by this article: Click to read the article When Was Your…
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Floral Fragrances That Smell Better Than A Garden
Here is an article for everybody wanting to update their wardrobe with floral fragrances for spring. Some very nice fragrances are mentioned: Flowerbomb remains a favourite here in the office at PAIRFUM Daisy Blush is also very much liked Clinique Happy in Bloom. Which one…
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Perfume Buying Experience
The Stress Of Buying A Perfume It is sad to read that shopping for perfume can become so stressful, as it is described in this article. The Sweet Smell of Success: click to read the article Here at PAIRFUM, we believe that shopping for fragrance, or…
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Churches Converted Into Contemporary Homes
Church Conversions Here is an article with 8 x examples of churches that have been converted into contemporary homes. Click to see these 8 x church conversions
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Tips To Update Your Bathroom
Bathrooms are a notoriously hard place to keep in ship shape: excess moisture, steam, humidity, splashes of water or foam, … There are many reasons why even the most luxurious and newest bathrooms need to be refreshed on a regular basis. We spend a lot of…
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Modern Beach Front House
Images of a stylish and modern Beach Front House in winter. click here to read the article
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Embrace The Age Of A Home
Here is an interesting photo article about a tastefully renovated home with the motto of “embrace the age of a home”. Click to read the article
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Trends London Design Week 2016
Trends from the London Design Week 2016: handcrafted florals geometric graphics renaissance of street art Click here to read the article
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Scents Improve Productivity
Here are 5 fragrance ingredients that could improve your productivity. Instead of the complicated solutions suggested in the article, just use of the PAIRFUM reed diffusers and you have a natural and yet simple, elegant and lasting solution. Click here to see the 5 scents…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
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● FAQs
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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