The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Luxury Bathrooms With Superb Views
Luxury Bathrooms Here are 40 Stunning Luxury Bathrooms with Incredible Views. It is surprising though, that all of them are missing a beautiful reed diffuser or a sensuous perfume candle. Click to see these 40 bathrooms.
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Wholesale UK: Be a VIP at the Springfair 2016
Candle Wholesale UK (Wholesale Home Fragrance, Wholesale Reed Diffuser) Visit PAIRFUM in Hall 6 / Stand T20 During the Springfair 2016 (7 -11 February 2016), you can be a VIP and enjoy access to the VIP lounge, Free Cloakroom and Free Tea and Coffee. We will be presenting the new products for…
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Decorating With Plants
Outside In Here is an interesting piece with fresh ideas for decorating with plants. click to see the ideas
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Public Sleeping Pods
Public Sleeping Pods are a very nice idea but they need a little fragrance to help you fall asleep. Click to read about public sleeping pods
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New Ideas For Gift Wrapping This Christmas
Christmas is around the corner! Every year we are looking for new ideas how we can gift wrap the beautiful gifts we have bought for our family and friends. Here at PAIRFUM, we may be able to help with inspiration for your personal gift wrapping projects this Christmas.…
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Poinsettia Day 2015
Poinsettia Dress Okishima & Simmonds created a living Poinsettia dress for Poinsettia Day. Floral stylists Chikae Okishima and Jessica Simmonds (based in London) were commissioned to create a stunning haute couture floral dress with cut poinsettias, for Poinsettia Day 2015 (Saturday, the 12th of December…
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Pantone Colour of the Year 2016: Rose Quartz and Serenity
These are the two colours of 2016, as chosen by Pantone: PANTONE 13-1520 Rose Quartz and PANTONE 15-3919 Serenity. What do these colours mean for home, fashion, beauty and perfumery this year? Here are two suggestions: 1. Genderless In 2016, genderless products will continue to be…
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Trend: 70s floral patterns
Have a look around you, look down the high street and you will probably spot the 1970s trend for floral printed shirts and blouses in full bloom. We expect this trend to continue until Spring / Summer 2016. Very feminine, frilled and preferably with pussycat bows, these are the items currently…
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The Department Store Of The Future ?
Multiplex: Tom Dixon & Wallpaper present Multiplex, a multi-sensorial and fully immersive vision for the department store of the future. This alternative retail concept store is housed at London’s Old Selfridges Hotel. Dixon believes retailers, and he is particularly thinking of interiors, are being squeezed by…
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INTENSE – in Perfumery And Room Fragrance
It has always been a tradition in perfumery to offer various versions of a fragrance based on the perfume oil concentration. On the other hand, in room fragrance and skin care, the concept of different versions of the same product based on a variation of the perfume oil concentration does not exist…
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London Design Week: IRIS – The Soap Bubble Lights
Highlights The London Design Week this year ran during 19 – 27 September, and here are a few of our highlights from a perfumery perspective. Eau De Lumiere We previously mentioned ‘eau de lumiere’ being a highlight for us: lights inspired by perfume click to…
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Trend: Pink In Autumn / Winter Fashion
A little while back we wrote about the ‘pink’ trend in fashion, perfumery and home fragrance: click to read “Think In Pink” Pink In Fashion “The Telegraph” just released a slide show about this trend during the Autumn / Winter Fashion Shows: click to read…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
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● Privacy
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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