The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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‘THANK YOU’ For Voting For The PAIRFUM Home Fragrance Blog
2015 Amara Interior Blog Awards We would like to thank all of our customers, PAIRFUMistas, friends, followers and everybody else for voting for the PAIRFUM Home Fragrance Blog. Your vote ensured that PAIRFUM was shortlisted in the category ‘best luxury blog’ ! click to see…
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Candle Wholesale UK: Review of Top Drawer Autumn 2015
‘Thank You’ For Your Visit ! – Top Drawer Autumn 2015 Report – PAIRFUM exhibited again at Top Drawer Autumn in the warm sunshine under the beautiful glass roof of Olympia’s ‘Gran Hall’ in London (6 – 9.9.2015). We would like to thank all of our customers,…
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Candle Wholesale UK: Autumnfair 2015 – Review
‘Thank You’ for Visiting us ! Report from the Autumnfair at the NEC in Birmingham PAIRFUM was again an exhibitor at the Autumnfair taking place at the NEC in Birmingham (6 – 9.9.2015) and we would like to thank all of our customers customers, the visitors…
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Candle Wholesale UK: Be a VIP during the Autumnfair 2015
Autumnfair 2015 Visit PAIRFUM on stand 3H07. Click below to see the exhibitor listing for PAIRFUM at the AUTUMNFAIR 2015: click to see PAIRFUM VIP Invite We would like to invite you to become a VIP during the Autumnfair 2015 (6 – 9 September 2015, NEC Birmingham), with access…
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VOTE for PAIRFUM’s Home Fragrance Blog – nominated for the 2015 Amara Interior Blog Awards
PAIRFUM Home Fragrance Blog 2015 Amara Interior Blog Awards – best luxury blog – click to vote for PAIRFUM We are honoured that the PAIRFUM Home Fragrance Blog has been nominated for the 2015 Amara Interior Blog Award in the category ‘best luxury blog’. The…
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Eau de Lumiere – a ‘light’ Home Fragrance
The world of perfume inspires ‘Lights’ A tribute to the world of fragrance. ‘‘Eau de Lumière‘‘ created by designer Davide Oppizzi takes its inspiration from the world of Luxury Perfume. From a sculptural point of view, it symbolizes the iconic form of the perfume bottle. It extracts…
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Afternoon Tea Week : Review of Tea in Perfume & Home Fragrance
The ‘Afternoon Tea’ Week TEA notes have always been close to the heart of every perfumer and the team here at PAIRFUM have enjoyed following and attending the events of the ‘afternoon tea’ week. A variety of events run during the week of 10th – 16th…
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3 Style Tips: Signature Scent | Are You Predictable | Colour Combos
The Power of Presence Hi Beautiful People, Recently I had to make a large IMPACT at an event. I was both excited and nervous about it at the same time. I knew I was going to be in the company of some big hitters and…
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A Florist or a Chef as a Perfumer ?
The question of “A Florist or a Chef as a Perfumer?” was posed in an article by Vogue, which highlighted “4 fragrance labels you need to know now“. Fragrance brand creation has traditionally been the domain of fashion and lifestyle brands, but it has certainly…
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Candle Wholesale: ‘Home & Gift’ in Harrogate
‘Thank You’ for Visiting us ! Report from ‘Home & Gift’ in Harrogate PAIRFUM exhibited again during Home & Gift in beautiful Harrogate 2015 (19-22nd of July) and we would like to thank all customers, visitors and friends for visiting us on our stand (Hall D –…
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The Re-Invention of the Rose in Perfumery and Home Fragrance
The Rose in perfumery and home fragrance, is also known as the “Queen of Flowers”! Roses in perfumery accords are coming back to prominence with new creations that are full of character, more daring, outlandish and less old-fashioned. The Classics Few consumers will be aware…
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Home Fragrance: PAIRFUM Website Refreshed
We are delighted to announce that new website for PAIRFUM is now live. Unfortunately, we could not post during the building of the new site on our News Blog about Home Fragrance but hope everybody enjoys the new layout. Now that the News Blog is…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
