The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Making Scents – Article published in St George Magazine
We have the pleasure of drawing your attention to an interesting article in St George Magazine about perfumery, perfumers, natural fragrances, ‘making scents’ and trends in home fragrances and perfumes. PAIRFUM and Huib Maat were mentioned. If you prefer to only read the section about perfumery, then…
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Fleurop Interflora World Cup 2015 in Berlin
The Winner The finals took place from the 11th-13th of June 2015 in Berlin. Congratulations to Alex Choi (South Korea) on winning Fleurop-Interflora World Cup 2015. Below we are showing some of the stunning floral bouquets created during the competition. Runner-Up However, we would especially like…
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Candle Wholesale: Be a VIP at Home & Gift in Harrogate in 2015
Visit PAIRFUM on stand D68. ( Our stand is right at the entrance to Hall D. Very convenient ! ) Click below to see the exhibitor listing for PAIRFUM ( Luxury Home Fragrance & Candle Wholesale ) at Home & Gift 2015 click to see During Home &…
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CHINA inspires Perfumery and Home Fragrance
Landscapes, culture, colour, seasons, ingredients, food, gardens: China inspires perfumery with many sources for perfume, skin care and home fragrance. With a population of over a billion and one which is increasingly prosperous, it is also an attractive market. Inspiring Gardens With a Chinese wind blowing…
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WHITE FLOWERS: A PERFUMERY SEDUCTION REINVENTED
White Flowers in Perfumery and Home Fragrance White Flowers have have been starring in perfumery from the early classics and they continue to seduce perfumers and consumers alike. Due to new types of white flowers, new extraction techniques, changing tastes and new forms of blending them, accords with…
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Keep the ban on bee-killing pesticides
Our bees are being placed in danger again. The chemical manufacturers are trying again to get the toxic and banned pesticides on UK fields. On 19.5.2015, an application was filed asking the government to remove the ban on chemicals ( that kill bees ) for some crops…
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Trend: Think in PINK
Fashion And Colour: We have all heard, read and discussed the subject of ‘colour’ and ‘fashion’. Hollywood is no exception, with The Devil Wears Prada springing to mind. It sports a scene where the actors discuss the choice between two remarkably similar blue belts and how…
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Is “BLUE” the World’s Favourite Colour?
A survey in multiple countries by YouGov revealed that ‘blue’ is the world’s favourite colour: it was the preferred colour in 10 countries across 4 continents, including China! You Favourite Colour? At some point in our live, all of us will have answered the question:…
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The Top 10 Most Expensive Perfumes – for Women & Men
We found two very interesting articles about the most expensive perfumes in the world. Here are the links to these articles and enjoy reviewing: 10 most expensive perfumes for women 10 most expensive perfumes for men It surely must be very tempting to test these…
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Congratulations on the Royal Baby Girl (Made in Britain !)
#royalbaby Made in Britain Kensington Palace has announced, that the Duchess of Cambridge has given birth to a baby girl – with the mother and baby both doing well. Something to be proud of ‘Made in Britain’. The new baby was born at 8.34am today, weighing…
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Is ‘Cooling’ In Perfume And Room Fragrance Feasible ?
‘Cooling’ And ‘Colder’ Fragrances It is spring and as the sunshine is beginning to warm us up after the winter months, our minds turn to Summer and holidays, with an afternoon on the beach or dinner under palms. We also begin to think of cool & refreshing…
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Candle Wholesale: VIP Invite for Pulse 2015 at London’s Olympia
Luxury Home Fragrance & Candle Wholesale Visit PAIRFUM during Pulse at London’s Olympia Exhibition Centre. Pulse is an ideal summer wholesale trade fair for luxury home fragrance and candle wholesale enquiries in the UK. Visit PAIRFUM on stand J76 PULSE 2015 (10-12 May 2015, London Olympia) is this…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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