The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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TOP 10 MALE FRAGRANCES IN 2014 (FRANCE)
Welcome to the count down for the Top Ten best selling Men’s fragrances in France in 2014 or as we like to say “Top for the Pop’s”. A new Best-Seller ! And the winner of the crown of the ‘best-selling male fragrance of 2014’ in…
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Top 10 Female Fragrances in 2014 (France)
As the first of the sales figures for 2014 are coming in, we can see already in France that it brought a few surprises but equally that some trends are not disappearing yet. The market intelligence presented in this article originates from the ‘NPD Group’ and it was published by ChallengeS,…
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FIFI Fragrance Awards 2015 (France & USA)
Every year, the perfume industry assembles to award the famous FIFI awards. The are like the “Oscars” but for fragrances. The first two countries have made their choices and you can read more about them here: FIFI Awards 2015 (France) FIFI Awards 2015 (USA) For…
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Can a Fragrance make a Man irresistible to a Women ?
Here at PAIRFUM it is our opinion, that wearing a beautiful fragrance will probably not harm the chances of making a man irresistible ! Following the recent article in The Telegraph ‘Revealed: the aftershave that turns women on‘, they have just published a further piece…
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Interesting Colour Game
Here at PAIRFUM we like colour ! Especially, as there is an intrinsic link between perfume and colour. In this context, we came across an interesting game on the internet that is making the rounds: http://kuku-kube.com/ It is one those simple yet challenging free games on…
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Support the ban of bee-killing pesticides
Do you remember hearing about toxic pesticides wiping out bees? A respected group of scientists concluded this week that pesticides not only kill bees but that they wreak “havoc” with other insects and plants in the countryside too. [1] Back in 2013, member of 38 Degrees…
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Perfume can attract the opposite sex !
Here are the links to two very interesting articles, one in The Telegraph and in Science Daily, about the perfume ingredient ‘hedione’ and the ‘pheromone effect’ it can trigger: Revealed: the aftershave that turns women on Delicate magnolia-jasmine scent activates human pheromone receptor For the first…
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Trend: “I woke up like this” and the “no make-up look”
Selfie Trend After Beyoncé came out with her hit single ‘Flawless,’ we now all want to wake up impeccably perfect. The hashtag #IWokeUpLikeThis can be seen everywhere in social media, often in combination with the hashtag #nofilter. We all want to impress the world with the beauty of our ‘natural’…
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Trend: ‘Amber Wood’ In Perfumery
Amber already has a long history in fragrance. However, more recently many leading couture perfume houses have included it in their fragrance creations. It can be said for some time now, ‘Amber Wood‘ seems to be everywhere! ‘Amber Wood’ Is A Perfume Trend ‘Power’, ‘intensity’ and…
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The fragrance of “Fifty Shades Of Grey”
To celebrate one of the hottest film launches of the year, the PAIRFUM team would like to offer their view on the which fragrance ingredient has “Fifty Shades of Grey”. Ambergris In our opinion, there is only one candidate: Ambergris ! ‘Ambergris’ (French) or ‘grey amber’…
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The Perfect Mother’s Day Gift – Love XX
Mother’s Day History Mother’s Day is a relatively modern celebration which began in the United States in the early 20th century. It was started by Anna Jarvis and was first celebrated in 1908, when Anna held a memorial for her beloved mother in her home…
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Trend: Skin Renewal or Epidermal Exfoliation
Epidermal Renewal ‘Exfoliation’ is widely accepted as an important and efficient approach to improving the feel and appearance of skin. Lack of proper cell-cycling leads to skin that feels rough and looks dull. Skin appears aged when dead cells stay on the skin’s surface. Generally, these…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
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Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
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