The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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A Dress of Many Colours that My Mama made for ME @Pairfum
Who could have imagined that “The Dress of Many Colours”could cause such a storm and have us debating whether it is ‘White & Gold’ or Blue & Black’ ?? Colours like Perfume are very evocative and emotive, making us ‘Feel and Look Good’ and…
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Are you inspired by Patricia Arquette ?
Patricia Arquette’s Oscar speech was inspiring for many women. Did she inspire you ? You probably saw her on stage during her acceptance speed, saw images of her before & after the Oscars, but did you find out which fragrance she wore on the night…
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What is the fragrance of “20 Beautiful Women” ?
“20 Beautiful Women” A book by Tejal Patel. Let’s start by clarifying ‘what is a beautiful women’? This is a question that Tejal Patel gives her view on in her new best-selling book “20 Beautiful Women” through relaying the inspirational stories of 20 women: her…
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London Fashion Week Tip: How to fragrance the show’s couture ?
Fashion Tip For Designers: Have you given thought to the fragrance of your fabulous clothes during the London Fashion Week ? You will have reviewed every detail of your show but will you have considered the perfume of your designs ? Will your clothes smell as…
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London Fashion Week: Networking Tip
In this brief article we present a simple Networking Tip for women. Everybody will be preparing for the sharp lenses of photographers during the London Fashion Week by having to hand everything needed for a quick renew: perfume, eyeliner, lip gloss, hairspray … ! You…
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A Fragrance for a Happy Valentine’s Day !
Make this Valentines Day special and surprise your loved one! Place a diamond ring, cuff-links or another precious gift inside the candle and then write your message on the side wall with the enclosed piece of chalk: “marry me” “I love you” “you are my one…
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Candle Wholesale UK: Thank you for visiting us at the Springfair 2015 !
Candle Wholesale UK PAIRFUM exhibited at the Springfair 2015 ! We would like to thank all customers, visitors and friends for visiting us on our stand (Hall 6 – T20) during the Springfair 2015 ( 1st – 5th of February at the NEC in Birmingham ). We very much enjoyed…
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Do you ‘scents’ your food ?
Think about last night: Did you experience the fragrance notes of your last meal ? Did you feel the texture of the food in your mouth ? Do you feast on a banquet with your eyes ? Why not create a ‘dinner for your senses’ ? A ‘sense…
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Candle Wholesale UK: Be a VIP at the Springfair 2015
Candle Wholesale UK Be a VIP at the Springfair 2015 ! Visit PAIRFUM on stand 6/T20. During the Springfair 2015 (1 – 5 February 2015), you can become a VIP and enjoy access to the VIP lounge, Free Cloakroom and Free Tea and Coffee. We…
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Fenwick & Telegraph Reader Evening: Christmas wrapped up
FENWICK LTD BRENT CROSS SHOPPING CENTRE LONDON NW4 3FN TELEPHONE 020 8202 8200 FAX 020 8203 3782 16th January 2015 Pairfum 16 Kingswood Close Englefield Green Surrey TW200NQ Dear Ms McCarthy, I am writing to thank you personally for your invaluable support during the recent…
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Thank You For Visiting Us At Top Drawer Spring 2015
We would like to thank all customers, visitors and friends for visiting us on our stand #S52 during Top Drawer Spring 2015 (11th – 13th of January at Olympia in London) to enjoy our new line of natural reed diffusers and luxury scented candles. We…
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Candle Wholesale: Top Drawer Spring 2015
Candle Wholesale PAIRFUM at Top Drawer Spring 2015 Visit PAIRFUM on stand T53 From the 11th – 13th of January, PAIRFUM will be exhibiting again at Top Drawer Spring 2015 We look forward to welcoming you on our stand during Top Drawer Spring 2015 and would like to show…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
