The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Happy New Year 2015
We would like to wish all of our customers, friends and partners a healthy, happy and prosperous New Year 2015!
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Pairfum luxury flower wax scented candle
PAIRFUM – perfumes with IQ !
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Reserve Organic | Hand & Body Wash
PAIRFUM Reserve Organics – for soft & silky skin ! Healthy & eco-friendly care for your family. Use for skin in need of some pampering. Gentle cleansing followed by a luxurious moisture boost and you will envelope yourself with the beautiful scent from essential oils.…
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Reserve Organic | Hand & Body Lotion
PAIRFUM Reserve Organics – for soft & silky skin ! Healthy & eco-friendly care for your family. Use for skin in need of some pampering. Gentle cleansing followed by a luxurious moisture boost and you will envelope yourself with the beautiful scent from essential oils.…
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Natural Driftwood Diffuser
Pairfum London’s Natural Driftwood Diffuser is pure Scent Art for your home! This natural piece of teak driftwood will fragrance a room for up to 4 weeks. It uses a natural honeycomb diffuser that is inserted at the back. Compared with Reed Diffusers, there is…
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Canopy Infusion
PAIRFUM Canopy Infusion – the unique botanical leaf diffuser ! These leaf arrangements are naturally as unique as the forests that inspired them: display them like a piece of art on a stand, hold them upright between stone pebbles, place them amongst pot pourri, arrange…
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Botanical Diffusers
We have a selection of botanical diffusers, including ‘Canopy Infusion’ and ‘Driftwood Diffuser’.
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Perfume Sachet
PAIRFUM Sachet – long lasting & natural Place or hang PAIRFUM Sachet in a wardrobe, drawer or a similar location and it will miraculously perfume every day (for up to 6 months). Each precious beeswax honeycomb sheet is carefully coated by hand with a pure…
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PAIRFUM Flacon
PAIRFUM Flacon – designed to be displayed ! Simply release PAIRFUM Flacon to envelop yourself and your home with a beautiful couture perfume. Pairfum invites you to add a touch of loving elegance to your world within. We care about the people you give this…
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Replacement rattan reeds for your reed diffuser !
Natural rattan reeds to recharge your PAIRFUM reed diffuser ! Simply replace your black reeds with new, natural rattan reeds. PAIRFUM reeds are especially long to ensure your reed diffuser is strong enough to fill your home with beautiful couture perfume. Pairfum invites you to…
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Large Tower Reed Diffuser
Couture PAIRFUM in a reed diffuser ! Simply open and display it to envelope yourself and your home with a beautiful couture perfume. Pairfum invites you to add a touch of loving elegance to your world within. We care about the people you give this…
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Reed Diffuser | Bell | Medium
Couture PAIRFUM in a reed diffuser ! Simply open and display it to envelope yourself and your home with a beautiful couture perfume. Pairfum invites you to add a touch of loving elegance to your world within. We care about the people you give this…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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