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Perfume can attract the opposite sex !

Here are the links to two very interesting articles, one in The Telegraph  and in Science Daily, about the perfume ingredient 'hedione' and the 'pheromone effect' it can trigger:

For the first time, researchers have found that a perfumery ingredient, 'Hedione', can trigger ‘sex-specific activation patterns’ in the nasal tissue directly linked to the brain of humans. It activates the pheromone receptor VN1R.

“These results constitute compelling evidence that a pheromone effect different from normal olfactory perception indeed exists in humans,” states Prof Hanns Hatt from the Ruhr-Universität Bochum in Germany.

This research was first published in the journal NeuroImage.

Below are images of some perfumes that use 'hedione' in significant quantities:

'SPA' by PAIRFUM with 'hedione'

You can bring the attractive effects of 'hedione' into your home with the fragrance 'spa' from the PAIRFUM Collection, which contains significant quantities of 'hedione'.

'SPA' is available in the following luxury scented candles and natural reed diffusers:

  • Reed Diffusers (petite, classic and large size and in the bell, cube and tower shapes)
  • Reed Diffuser refill oil
  • Snow Crystal Candles (classic, large and tin)
  • Flower Wax Candle
  • Message Candle

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.


Let's Socialise

Let’s stay in touch.

As a warm welcome to the family & friends of Pairfum London, we will send you a free gift, the e-book “Perfume” by Patrick Sueskind.

Risk Free Trial

We understand that shopping online for a new perfume is different, which is why we offer our 100% Happiness Guarantee:

  • Free Tester: We will include a mini sampler with your Eau de Parfum so you can try the perfume before you open the pack.
  • Free Returns: Should you not love your perfume, then we will collect it free of charge from your home (unopened product in perfect condition). No quibbles from us.
  • Free Shipping: over £50 (UK), varies by country.
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