WHITE FLOWERS: A PERFUMERY SEDUCTION REINVENTED

PAIRFUM jasmine flowers in perfumery and home fragrance luxury candles and reed diffusers

White Flowers in Perfumery and Home Fragrance

White Flowers have have been starring in perfumery from the early classics and they continue to seduce perfumers and consumers alike. Due to new types of white flowers, new extraction techniques, changing tastes and new forms of blending them, accords with white flowers keep evolving thanks to the inventiveness of perfumers and their houses to see them to continuing to bloom in couture perfumes, home fragrance and skin care.

Classic White Flowers

85 years after Joy de Patou and the famous 10,600 jasmine flowers required per vial, 30 years after Dior’s Poison and its narcotic tuberose, white flowers can to this day evoke in certain consumers a very classic perfumery world and a wealth of associated memories. Not surprisingly, perfumery houses have successfully managed to re-invent them by re-working them with modern facettes or unexpected angles to make them again a current and strong trend.

Gourmand White Flowers

Even gourmand style creation like to include these flowers in their accords, as they guarantee quality but also a certain naturalness of the note. Black Opium (YSL), one of the best new launches in 2014, mentions the use of sambac jasmine and orange flower absolute. Equally, Bonbon (Viktor & Rolf) captivates with the oils of sweet orange blossom and a sun-drenched jasmin.

In Gentlewoman (Juliette has a Gun; 2015) use a white floral and almond accord that was inspired by Cleopatra. Ilha do Mel (“Honey Island”), a new creation from the niche brand Memo, relies on honey in combination with the notes of jasmine and gardenia. Frequently found in cosmetics nowadays, it may be expected that honey will increase its influence on fragrances.

Jasmin & Orange Blossom

Every perfumer agrees that white flowers are timeless, and the two of them strongly characterise the latest creations: jasmin and orange blossom.

The focal point in La religieuse by Serge Lutens, jasmin partners with woody notes in Paradiso (Roberto Cavalli) and is also taking a more sparkling form in Quatre by Boucheron.

As for the orange blossom and its cousin ‘neroli’, often find themselves used in creations in the form of absolutes or essential oils. They beam in combination with lavender in Knot (Bottega Veneta). In Love Story de Chloé, they are gently and beautifully combined with stephanotis (a white jasmine flower also called Madagascar).

Jasmin and orange blossom can also be used in a more opulent fashion that is influenced by Middle Eastern tastes.

In one of the niche brands, neroli become oriental in Jardin Neroli for women (Comptoir Sud Pacifique), which recreates a trip on the Bosphorus. The boutique perfumery ‘Au Pays de la fleur d’oranger’ from Grasse, has combined Neroli with Oud this year in its creationg ‘Neroli Oud’.

Gardenia is coming

Among white flowers to follow next, gardenia leaves few people indifferent. It is a fragrance ingredient that has to the potential to return in force. Already a firm favourite with many fashion designers, it may be re-invented in a more transparent form but also in an opulent or chypre-inspired style.

In La Panthère for women by Cartier, we find a chypre and gardenia accord with leather facets. In 2015, La Panthère re-introduces itself as a ‘eau de parfum légère’, that is twisted with Panther comes in light eau de parfum, twisted with a solar Tiare Flower.  Gardenia also presents itself in Essence No. 2 Gardenia from La Collection des Essences by Elie Saab (unisex).

White Flowers in Men’s Perfumery

In the future, we will undoubtedly see white flowers in men’s perfumery. In particular orange blossom is well suited for masculine notes as it offers power, performance and originality, at this moment in time.

Summing up, there is no shortage of ideas how perfumers and their house can re-invent white flowers, whether this is women’s or in men’s perfumery.

White Flowers in Home Fragrance

Obviously here at PAIRFUM, we have some absolutely beautiful white flower fragrances in our Home Fragrance Collection for you to enjoy at home.

First up, we offer ‘Trail of White Petals’:

a delicate and yet sprakling white floral note infused with jasmine blossom, interlaced with lily, white rose and ylang-ylang. The top note has a hint of apple and the fond rests on a base of precious sandalwood and musk.

Next, there are the unmistable ‘Orangerie Blossoms’:

the aroma of a peaceful Orangery flooded with warm sunlight: a heady, heady orange blossom fragrance interlaced with hints of jasmine, lily, tuberose, ylang ylang and a green violet accord. A subtle fruity aspect is apparent with peach, apricot and pear. Underlying the fragrance and giving it warmth and depth are sandalwood, musk and hint of honey.

An for a relaxing excursion to Southern Europe, we created ‘Neroli & Olive’:

the distilled fragrance of the mediterranean: a sophisticated accord built around the vibrant citrus notes of neroli, pomelo and lime and yet softened with jasmine petals. Vertiver, patchouli and leather add depth and complete the sensation of walking through an olive grove on a warm, sunny day.

As you have come to expect from PAIRFUM, these fabulous perfumes are being presented in many different home fragrance forms, whether they are luxury scented candles or natural reed diffusers:

  • Reed Diffusers (large, classic, petite) in glass decanters with different shapes: bell, cube or tower
  • a refill oil for your Reed Diffuser (black refill reeds are also available)
  • our now famous Snow Crystal Candles (classic, large and cool tin)
  • the new and very fitting, Flower Wax Candle, or
  • the PAIRFUM Message Candle
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