The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
“Connection” & Sense of Smell?
13/09/2023
Introduction: The book “Verbundenheit” (translation: Connection) explores the importance of connection in our lives. The authors, Bettina M. Pause and Shirley M. Seul, argue that we are all interconnected, and that our relationships with others are essential to our well-being. A further article discusses the research of Dr. Bettina Pause, who is a psychologist and
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A Journey Through Artisan Perfume: Discovering Unique Fragrances That Capture the Spirit of Artisanal Craftsmanship
11/09/2023
Introduction: At Pairfum London, we are continually inspired by the vast and multifaceted realm of Artisan Perfume and find ourselves at home in the extraordinary world of niche perfumery, the domain that celebrates exceptional craftsmanship, unique inspirations, and the pursuit of genuine olfactory art. In our perfumery blog series, we invite you every week to
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The Evolution of Men’s Grooming: From After Shave to Serum
08/09/2023
Introduction: The world of men’s grooming has come a long way, evolving from simple routines of the past into a multi-faceted industry that encompasses everything from skincare and beard care to fragrances and spa treatments. In this comprehensive article, we will delve into the fascinating journey of men’s grooming, exploring how the concept of self-care
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The History of Niche Perfume
06/09/2023
Introduction: The term “niche perfume” is relatively new, but the concept of small, independent perfume houses has been around for centuries. In fact, some of the most famous perfumes in history were created by niche perfumers. The early history of niche perfume defines perfumery. What Is A Niche Perfume? We believe Niche, Indie, Boutique and
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Nature’s Finest: Discovering Natural Fragrance Oils in the UK
04/09/2023
Introduction: At Pairfum London, our immeasurable appreciation and ardour for the wonders of nature’s finest ingredients inspire us to tirelessly explore the captivating realm of natural fragrance oils. It is with great pleasure that we invite our esteemed readers to embark on a journey of discovery with us, delving into the mesmerising world of natural
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Scented Candle Care: Maximising the Life and Fragrance of Your Luxury Candles
01/09/2023
A well-chosen scented candle can transform the atmosphere of your living space, enveloping it in a warm glow while simultaneously infusing the air with delightful fragrances. An increasingly popular addition to our homes, scented candles effortlessly elevate our environment, creating a calming, soothing ambience and adding an air of sophistication through their carefully curated scents.
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Fragrance & Perspiration: 16 x Fascinating Insights
31/08/2023
Introduction: Perspiration or sweat are often overlooked, as they are difficult to speak about openly. And yet, this remarkable bodily secretion serves numerous vital functions beyond temperature regulation. This article delves into 16 x intriguing facts and insights about sweat, encompassing topics ranging from olfactory interactions with fragrances to pioneering applications such as artificial sweat
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The Art of Perfume Storage: Expert Tips on Preserving Your Niche Fragrances
29/08/2023
A captivating fragrance has the unique ability to evoke powerful emotions, awaken cherished memories, and leave a lingering impression on those we encounter. It comes as no surprise that many of us devote time and energy to curating a personal collection of exquisite niche perfumes. These luxury scents, crafted with the finest ingredients and designed
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Eau de Parfum: Unveiling the Essence of Fragrance Elegance
27/08/2023
Introduction: In the realm of perfumes and aromas, one term that resonates with sophistication and allure is “Eau de Parfum.” This captivating concoction is more than just a fragrance; it’s an olfactory journey that intertwines artistry, history, and chemistry. In this comprehensive guide, we delve deep into the essence of Eau de Parfum, from its
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History of Niche Perfumery: Tracing the Journey of Exclusive Fragrances
25/08/2023
Niche perfumery has captured the hearts and imaginations of fragrance connoisseurs around the globe, inviting them on a journey that transcends the boundaries of mainstream fragrance offerings. With an unwavering commitment to crafting exquisite fragrances that exude individuality and exclusivity, niche perfumery has elevated itself from a mere luxury to an expressive art form. To
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Exploring Natural Perfumery: The Benefits and Beauty of Nature-Inspired Fragrances
21/08/2023
In an increasingly fast-paced and technology-driven world, reconnecting with nature has become more important than ever. The desire to forge a deeper bond with our roots, harnessing the therapeutic qualities and breathtaking beauty of the natural world, has reaffirmed a desire for authenticity and purity in our daily lives. In the realm of fragrances, this
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The Secrets of Unique Fragrances: A Deep Dive
18/08/2023
Introduction: Unique Fragrances, and Niche perfumes in particular, have been stealing the limelight in the fragrance world, captivating fragrance enthusiasts with their unique, handcrafted formulas and exclusive availability. Far removed from the mass-produced scents lining department store shelves, these unusual fragrances make a bold statement with their artful and innovative approach to perfumery. At Pairfum
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
