The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Skin Flooding: Perfume Implications?
15/08/2023
Introduction: In this article, we introduce skin flooding, the Newest Skincare Trend on TikTok for Hydrated, Plump Skin and highlight the implications it has for wearing perfume. How does skin flooding influence the perfume you are wearing? What Is Skin Flooding? Skin flooding is the latest skincare trend to take social media by storm. This
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Book Summary: “Alles Geruchssache”
11/08/2023
A perfumer’s summary of the book “Alles Geruchssache” (B. M. Pause, S. M. Seul) about the fascinating world of our sense of smell.
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Trend: Lightweight Skin Care. Implications For Your Perfume?
08/08/2023
In this blog post we explain what lightweight skin care is and what implications this trend has for perfume and the use of fragrance.
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Does Perfume Smell Different On Everyone?
04/08/2023
Have you ever noticed that the same perfume can smell different on different people? This article outlines the reasons why it might. What have you found, does perfume smell different on everyone?
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Olfactive Boundaries: What Are They? Solutions?
28/07/2023
Introduction: Our sense of smell is a powerful one. It is one of the first senses that we develop in the womb, and it is closely linked to our emotions. Smells can evoke memories, trigger emotions, and even influence our behavior. This is why it is important to set boundaries around smells, both pleasant and
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Beyond the Mainstream: How Niche Fragrances Redefine Personal Expression
27/07/2023
At Pairfum, the intricate craftsmanship of our in-house perfumer and artisans allow for the creation of a variety of exquisite niche perfumes.
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Perfume Composition: Crafting Fragrant Masterpieces
21/07/2023
Introduction Perfume has long been celebrated for its ability to evoke emotions, create memories, and leave a lasting impression. It is a symphony of scents that captivates our senses, and its composition is an art form in itself. The intricate blend of ingredients, notes, accords and facets comes together to create unique olfactory experiences. In
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Create an Olfactory Oasis: 5 Tips for Effective Home Fragrancing
18/07/2023
In this bustling world, where stress and chaos often prevail, it becomes increasingly vital to carve out moments of tranquillity and relaxation.
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Scented Candle Maintenance: A Guide for Long-Lasting Fragrance
12/07/2023
Scented candles have the remarkable ability to transform any space into a sanctuary of soothing fragrances and relaxation.
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Sillage: The Lingering Trail of Perfume
07/07/2023
Introduction As perfumers, we are frequently asked to explain “What is Sillage?” or “Why is Sillage so important?“ Perfume is an art form that goes beyond the sense of smell, it has the power to evoke emotions, create memories, and to leave a lasting impression. One crucial aspect of fragrance is its sillage, the enchanting
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A Guide to Perfume Maintenance: How to Keep Your Fragrance Fresh
04/07/2023
From evoking memories and enhancing moods to making lasting impressions on everyone we come into contact with, perfumes play a significant part in our day-to-day lives.
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How To Find A Strong Perfume?
30/06/2023
We are often asked the following questions about strong perfume: In this post we explain what to look for when trying to find a strong fragrance. What Does Strong Mean In Fragrance? As perfumers, we find that when consumers use the term ‘strong’ to describe a perfume, the frequently refer to one (or all) of
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
