The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Perfume Collecting 101: Building a Fragrance Wardrobe
27/06/2023
Perfume collecting is a passion pursued by many, as it allows us to curate a personal olfactory journey through a diverse range of fragrances.
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The Top 10 x Things Everybody Needs To Know About Perfume
23/06/2023
As you grow to love perfume, you might like to find out more about fragrance and it is probably difficult to know where to start. In this context, we are often asked: You get the gist. With this in mind, we have created this list of the top 10 x things everybody needs to know
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Fragrance Faux Pas: 5 Common Mistakes to Avoid When Wearing Perfume
20/06/2023
Perfumes can enhance our confidence, evoke powerful emotions and help us express our unique personalities.
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Happy Father’s Day
18/06/2023
Fathers (and Mothers) mean the world to us and we should tell them today. Yes, make a special effort to actually tell them today because it is too easy to take them for granted, as they are ever present in our lives. Celebrate them today and remember the ones that have passed. How are you
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Top 10 x Perfume Quotes By Huib Maat
16/06/2023
Perfume is a fabulous gift and gift wrapping includes adding a card with a few lines of your thoughts but it is not always easy to know what to write. Here are the top 10 x Perfume Quotes by Huib Maat, our in-house perfumer. We invite you to use them in your card or let
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Mastering Fragrance Layering: How to Create Unique Aromatic Combinations
13/06/2023
Fragrances have the remarkable ability to evoke emotions, trigger memories, and make a lasting impression.
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What is “Quiet Luxury” in a Perfume?
09/06/2023
What is Quiet Luxury? Quiet Luxury is a topic that is written about a lot at the moment and here are a few examples of articles writing about it: Vogue, Elle and the Guardian. All three articles have a very different view of quite luxury. “Quiet Luxury” refers to a more understated and refined form
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Awaken Your Olfactory Senses: Experience the Enchantment of Fragrance
06/06/2023
In this blog, we’ll delve into the captivating world of fragrance and explore how it impacts our perception.
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Using Reed Diffusers for Relaxation: Tips and Tricks
30/05/2023
With our hectic lives, it’s important to have a place to relax and unwind. And, what better place to do that than in the comfort of your own home?
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Buy Perfume Online? 10 x Reasons Why You Should.
26/05/2023
Have you already considered to buy perfume online? We present 10 x reasons why you should buy your next niche perfume online.
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Reed Diffuser Maintenance 101: Tips to Keep Your Home Smelling Fresh
23/05/2023
Reed diffusers are a fantastic way to add a touch of fragrance to any room in your home. However, just like any other household item, they require proper maintenance to function at their best.
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Perfume History
19/05/2023
In this blog post we give a brief overview of the perfume history. Perfume has a long and fascinating history that spans thousands of years and multiple cultures. Here is an overview of the evolution of perfume and its cultural and social significance over time: Cultural and social attitudes towards fragrance have also evolved over
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
