The Perfume Blog & News by PAIRFUM
Shop Now
Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
Read ArticleOur Most Recent Posts
Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Scented Candles for Every Season: 5 Tips for Finding the Perfect Fragrance
16/05/2023
We show how to find the best scented candles for every season. For the best niche perfumes and home fragrances, choose Pairfum London.
Read More
Does Perfume Expire? Does Perfume Go Bad?
12/05/2023
Many customers ask: Does Perfume Expire? Does Perfume Go Bad? Our perfumer, advises how to recognize expired perfume and offers tips to extend its life.
Read More
King Charles III: A Royal Signature Scent?
05/05/2023
Will there be a Royal Signature Scent, both during the Coronation and the years of his reign? Are there some commonalities in the fragrances that King Charles III wears? As a public figure, King Charles III, formerly the Prince of Wales, has been known to have a refined taste in niche fragrances and couture perfumes.
Read More
The Allure of Niche Fragrance: Why These Perfumes Are Worth the Investment
02/05/2023
When it comes to fragrances, many of us stick with well-known designer brands or popular mainstream perfumes. However, it’s now time to consider choosing a niche fragrance.
Read More
6 Best Niche Fragrances for Every Personality Type
25/04/2023
How do you find the perfume that matches your style? In this article we introduce the Best Niche Fragrances for Every Personality.
Read More
From Concept to Bottle: The Art of Making Niche Fragrances
18/04/2023
Many of customers ask: “What is required when making Niche Fragrances?“ From the first breath of a new aroma, to the moment you decide it’s your signature fragrance, there’s a whole world of creativity, production and marketing that goes into creating your bottle of perfume. While many of us are familiar with mainstream perfume brands
Read More
Trend: Skinification of Perfume, Hair, Nail, Hand Care and Make-up.
14/04/2023
Introduction Skinification is a trend that has emerged in recent years in the beauty and wellness industry. It is based on the idea that the same principles and ingredients that are effective for skin care should be applied to other areas of the body, including hair, nails, make-up, hands and overall well-being. In this article,
Read More
What Is A Perfume Organizer?
07/04/2023
A perfume organizer is a storage device designed specifically for holding and organizing your perfume bottles. It is usually made of clear acrylic, glass or plastic, and features various compartments or tiers where you can place your perfumes in an upright position. To use a perfume organizer, simply place your parfum bottles inside the various
Read More
6 Tips for Choosing Niche Perfumes for Different Occasions
04/04/2023
Perfumes have been an essential part of human life for centuries. They add a touch of luxury and sophistication to our daily routine and can evoke emotions, memories, and even define our personality.
Read More
How Often Do You Wear Your Favourite Perfume?
31/03/2023
How often do you wear your favourite perfume? Spice Rum, Lime & Guaiac Wood. Eau de Parfum Intense 100ml
Read More
Choosing the Perfect Reed Diffuser: A Guide to Fragrances and Strength
28/03/2023
At Pairfum, our highly-skilled in-house perfumer is incredibly passionate about niche fragrances.
Read More
Reed Diffusers vs Scented Candles: Which is Right for You?
21/03/2023
For those who love creating a cosy and inviting atmosphere within their home, selecting the right fragrance delivery method can be a challenging task. Reed diffusers and scented candles are two popular options, but which is diffuses more fragrance, safer, eco-friendlier? At Pairfum, our in-house perfumer is incredibly passionate and highly-knowledgeable about fragrances. Moreover, our perfume artisans use their creativity and innovative skills to produce our magnificent collection, including an exquisite variety of unique aromas. From scented candles and diffusers to niche perfumes and room sprays, we’ve got all the aromatic products you need.
Read More
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
– Click to Shop –
Would you like to see your article published here ?
Submit Your Article
The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
