The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Celebrate National Fragrance Day
21/03/2023
Is there a better way of celebrating National Fragrance Day, than by wearing your favourite perfume, lighting a fragranced candle you love or unwinding in a bath with a much loved bathing gel? Treat yourself today and enjoy the charms of perfume. This is the day for lovers of perfume. Prioritise Your Nose For The Day We also
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Do You Agree: Perfume is Art!
17/03/2023
Yes, as perfumers we believe that perfume is art and that perfume can be considered as a separate, distinct form of art. Or, … is it just a craft? Beethoven for your ears. Romeo & Juliet on the stage, Van Gogh for your eyes and Pairfum London for your nose? As perfumers, we would argue,
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6 x Benefits of Reed Diffusers: From Aromatherapy to Low Maintenance Home Fragrancing
14/03/2023
6 x Benefits of Reed Diffusers. At Pairfum, our in-house perfumer takes great pride in creating stunning perfumes to suit every home and mood.
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Impact of Single Layer Make-up on Perfume?
10/03/2023
Single layer make-up is a trend made popular by TikTok make-up influencers. The idea is to apply all liquid and cream makeup products to the face at the same time. First, apply concealer, then foundation, then blush, followed by bronzer and contour. Then blend products from light to dark. To keep all the products moist,
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5 x Ways to Incorporate Easter Fragrances into Your Home Decor
07/03/2023
Spring is the perfect time to refresh your home decor with Easter-inspired fragrances that evoke the essence of the season. From floral and fresh notes to indulgent gourmand fragrances, there are endless options to infuse your home with the aromas of Easter. Incorporating fragrance into your home decor is an easy and effective way to create a festive atmosphere and enhance the overall ambiance of your space.
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What Defines The Quality Of Perfume?
03/03/2023
The quality of perfume can assessed with the these simple questions: These may be a overly simplistic questions but ‘beauty lies in the eye of the beholder’. In other words, the quality of perfume is personal to you. It doesn’t matter what the experts say, you have to love wearing a particular fragrance or it
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Creating a Cosy Atmosphere with Scented Candles: Tips and Tricks
28/02/2023
In this article, we’ll share some tips and tricks for creating a cosy atmosphere with scented candles. From choosing the right aromas and placement, to combining fragrances and accessorising your display, we’ll cover all the essentials you need to know to make the most of your fragrant candles. Whether you’re looking to unwind after a long day or simply add some warmth and comfort to your space, we’ve got you covered. So, let’s dive in and discover the secrets to creating a cosy and inviting home with natural scented candles.
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10 x Tips: How To Make Perfume Last Longer
24/02/2023
Introduction There are times when you want to be sure that you are beautifully fragrant and your most gorgeous, such as a date, at work or when you are keeping fit, and our perfumer, Huib Maat, reveals his 8 x tips how to make perfume last longer for these occasions. When you celebrate love and
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The Benefits of Scented Candles: Discovering the Power of Aroma
14/02/2023
Scented candles have been a staple in homes for many years, serving as a source of light and fragrance. However, the benefits of these candles go far beyond just providing a pleasant aroma. Aromatherapy, the practice of using fragrance oils to promote physical and emotional well-being, has been used for centuries to improve mood, relieve stress, and enhance the overall atmosphere of a space. At Pairfum, our in-house perfume artisans take great pride in creating a variety of invigorating fragrances to suit every home and mood. With our innovative skills, we create exquisite and unique aromas for luxurious products including niche perfumes, diffusers, scented candles, room sprays and much more.
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Valentine’s Day Competition
10/02/2023
How are you going to Love this Valentine’s day, for the 1st time or all over again? Yes, it’s that time of year again when Love is in the Air and this year we are making you ‘An Offer To Love’ PAIRFUM London has partnered with a ‘Love Doctor’, a specialist in finding and reigniting
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How To Choose A Perfume? 4 x Tips from a Perfumer
07/02/2023
Introduction “How to Choose a Perfume?” This is a question that we frequently hear from our customers. They don’t want to be left empty-handed when it comes to a special occasion when they know that a fragrance would be ideal: Valentine’s Day, Mother’s Day, Father’s Day, Birthday, Wedding, Anniversary, Christmas, … We are sure you
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4 x Perfume Layering Tips for a Long Lasting Experience
07/02/2023
Fragrance is an essential aspect of personal grooming. It has the power to set the mood and make a lasting impression on the people you come in contact with. However, oftentimes, fragrances tend to fade away quickly, leaving us feeling disappointed. The solution to this problem is fragrance layering. By using a combination of different products with the same scent, you can extend the life of your fragrance and enjoy its aroma for a longer period of time. This includes shower gels, body lotions, and perfumes, among others. Not only does layering help to prolong the fragrance, but it also allows you to create a personalised scent that is unique to you. However, not all fragrances are created equal, so you’ll have to choose products that complement each other and work together to create a harmonious scent. The right perfume combination can help to intensify the fragrance, making it last longer and smell more luxurious.
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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