The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Prebiotic Lotion Benefits: Restore Balance to Your Skin’s Microbiome
01/02/2023
When it comes to skincare, you’ve probably experimented with a huge variety of products in an attempt to get the clear and glowing skin that we all crave. Just like your body, your skin needs nourishment to keep it moisturised and healthy. However, skincare can often be tricky, as some product ranges contain harmful ingredients that can negatively affect your skin. One of the best organic solutions for this is prebiotic skincare products. Prebiotic lotions and oils can help to improve the overall appearance of your skin, leaving it looking smoother, brighter and more youthful.
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4 x Best Practices for Wearing Fragrances
31/01/2023
Fragrance is a powerful tool for personal expression and can be used to enhance one’s mood, confidence, and overall impression. However, wearing fragrance can be tricky and it’s essential to know the best practices for getting the most out of your scent. From choosing the right fragrance to applying and layering it correctly, there are many factors to consider. Whether you’re a seasoned fragrance enthusiast or just getting started, you need to understand the art of wearing fragrances in order to make the most of your scent collection.
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4 x Tips for Choosing the Right Perfume for You
27/01/2023
It’s not uncommon for a unique scent to trigger a long forgotten memory or association. That’s the beauty and power of fragrances. When it comes to choosing your signature scent, it’s not as easy as looking at the shape and style of the perfume bottle, or reading online reviews. You need to pick a scent that will please your senses and suit your personality. Whether you’re a perfume fanatic or you’re new to fragrances, choosing the right perfume can be a daunting and intimidating task. You need to understand the different fragrance notes and families, and find one that you’d like to be associated with. A memorable scent will make people notice you as you enter or exit a room. This feat can be more easily achieved by picking a niche perfume, as they’re more unique when compared to other mass-produced fragrances.
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Constructing Your Beauty Fridge: 5 Products That Should Be Refrigerated
27/01/2023
Throughout 2022 and into 2023, beauty fridges have taken the world by storm. Many beauty influencers and gurus have shown support for the idea of storing beauty products in a fridge. While it may sound odd, refrigerating your beauty products has multiple advantages. This is especially true for the hotter months, when your beauty products are more likely to deteriorate in terms of quality and shelf life.
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Mandarine Oranges and the Scent of the Chinese New Year
24/01/2023
The ‘Mandarine Orange’ is a sweet, juicy citrus fruit also named ‘Mandarin’ or ‘Mandarine’. Read about why they are the scent of the Chinese New Year. The role of Mandarine Oranges in the Chinese New Year ! The mandarine orange is a native of China and an important symbol of Chinese traditionanl culture, a symbol of
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Understanding Your Signature Scent: A Guide
10/01/2023
When it comes to choosing a fragrance, it can be overwhelming to navigate the sea of options available. With so many different brands, perfumers, and scent families to choose from, how do you find a fragrance that resonates with you to become your signature scent? Finding your signature scent is a personal and subjective process, and it can take some trial and error to find the perfect match. However, with a little bit of understanding and exploration, you can find a scent that speaks to you and reflects your unique style and personality. This process can also be a rewarding and self-expressive experience.
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3 Reasons You Need a Mini Fridge for Perfume Storage
20/12/2022
What do you normally store in your fridge? We bet it’s just your regular dairy or food items, like milk, ketchup, eggs, mustard, etc. But when you visualise the inside of your fridge, do you ever see perfume in there? It may sound unusual but many perfume enthusiasts have hopped onto the trend of storing fragrances inside a mini fridge. There has been a lot of debate about whether or not it’s safe to store your perfumes inside a fridge. To help you out, we can shed some light on what is the most ideal perfume storage option.
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What Should I Look For When Buying Perfume?
16/12/2022
This post answers the questions ‘What should I look for when buying perfume?’ and ‘How can I avoid mistakes?’
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What Are The Different Types Of Perfume?
14/12/2022
Today’s post is about the question ‘What are the different types of perfume?’ This is the first post in our mini-series on “How To Choose A Beautiful Fragrance As A Gift”. When speaking about different ‘types’ of perfumes, this can be answered in many different ways. Fragrance Oil Concentration This question about ‘type’ refers to
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What is Niche Perfume? Everything You Need To Know.
13/12/2022
We have just published a new article about “What is Niche Perfume” and it covers the following: You can read it here:https://www.pairfum.com/what-is-niche-perfume-all-you-need-to-know/
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Are You Craving a Good Night’s Sleep? 14 x Tips!
29/11/2022
Scientific Research shows nearly 60% are struggling to sleep. This article presents 14 x Tips for a Good Night’s Sleep, vital for our health.
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Iconic Perfume Quotes
15/11/2022
Today, when reading one of our perfumery industry magazine, we came across some iconic perfume quotes from famous personalities from the past: We invite you to have a look at our Niche Perfumes, if you are looking to add a unique finishing touch with a unique, natural Eau de Parfum Intense.
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
