The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Two Perfumers on a Mission for UK Trade at the BeautyWorld Dubai
04/11/2022
Huib Maat, the in-house perfume at Pairfum London, was invited to take part in British Trade Mission to visit the BeautyWorld in Dubai (31-3.11.2022). Jo Malone and Huib met up as part of the trade mission. Below is a photo gallery of more images from this trade visit.
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Wonderful Quotes from the World of Perfume
01/11/2022
For all Perfume Lovers we would like to share some Wonderful Quotes from the World of Perfume: “You were born an original, don’t become a copy !” – Coco Chanel “A perfume is like a piece of clothing, a message, a way of presenting oneself, a costume, that differs according to the woman who wears
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Pairfum’s World And The People Who Inspire
28/10/2022
Following on from our recent posts on ‘Parfum Quotes’ by Perfumers or from people involved in the World of Perfumery, we thought you would enjoy some more from some of the people who inspire us. “Happiness is a perfume you cannot pour on others without getting some on yourself.” – Ralph Waldo Emerson. “To me,
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Perfume – The Ultimate Accessory
21/10/2022
“No elegance is possible without perfume. It is the unseen, unforgettable, ultimate accessory.” Coco Chanel “A woman who doesn’t wear perfume has no future.” Coco Chanel “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is
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Sea Salt, Sage & Amber – Would you love another Holiday?
18/09/2022
Remember your last beach holiday. Relive your vacation with a perfume that transports you right back to the beach you enjoyed so much: A wonderfully fresh, sophisticated fragrance where Sage & Grapefruit are enriched by hints of fresh Bergamot and Tangerine top notes. The invigorating heart is enlivened with nuances of Seaweed, a fresh Sea
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Queen Elizabeth II has died
08/09/2022
Buckingham Palace announces that Queen Elizabeth II, the UK’s longest-serving monarch, has died at Balmoral aged 96, after reigning for 70 years. Our thoughts are with her family and the entire nation. Queen Elizabeth was a shining beacon for Britain and a much admired Monarch globally. In a constantly changing world, her sense of duty,
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Father’s Day: How Do You Find The Perfect Gift?
13/06/2022
We all love our fathers (and mothers). They dedicate their life to bringing us up, they love us unconditionally, they ensure that we are being cared for, they worry that we are happy, they help us on our path in life … and so much. One of the first words we learn to say is
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Jubilee Weekend Competition – The Winners
11/06/2022
The Winners Have Been Chosen! A big round of Jubilee Cheers to the Winners in our Competition from all of us at Pairfum London. In the meantime, we have notified our Winners and sent them the instructions how they can claim their Prizes. We were pleasantly surprised by how many people entered the Prize Draw
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This Jubilee Weekend, win one of 70 x Prizes!
02/06/2022
Our Exclusive Jubilee Competition is now Live. It closes at midnight on the evening of Monday the 6th of June 2022. This weekend Britain is celebrating the 70 years of the reign of Queen Elizabeth II. In her honour we are running our exclusive Jubilee Competition. Submit your details below and join the competition. This
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Happy Easter
15/04/2022
A short poem about the meaning of Easter by Edmund Spenser (c. 1552-99): “Easter” Most glorious Lord of Lyfe! that, on this day, Didst make Thy triumph over death and sin; And, having harrowd hell, didst bring away Captivity thence captive, us to win: This joyous day, deare Lord, with joy begin; And grant that
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10 Tips From A Perfumer On How To Make Your Perfume Last Longer
22/03/2022
Ideas from our perfumer, that are simple and yet effective on ‘how to make your perfume last longer’. It can be very disappointing, to say the least, when you have spent your Money, Time and Energy choosing your perfect or preferred perfume for the day, only to then discover that the scent has disappeared or
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Happy St. Patrick’s Day! Send Love, Hugs and Kisses.
17/03/2022
“Céad Míle Hugs” AnPost, the Irish Postal Service, is running a campaign under the slogan “Céad Míle Hugs” to send 100,000 Hugs via a postcard. The campaign is based on the famous Gaelic saying, ‘Céad Míle Fáilte’, which translates to ‘one hundred thousand welcomes’. ‘Céad Míle Fáilte’ is the Ireland’s global greeting reflecting the counrtry’s
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
