The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
International Women’s Day – Inspiring Feminist Quotes
08/03/2022
On International Women’s Day, we present Feminist Quotes to celebrate female empowerment and women’s rights together with other people around the world. Thanks to cultural and societal shifts, this day has become increasingly prominent and is now recognised by millions of people through events, talks and protests. To get you in the spirit for the annual
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Famous Kisses on Valentine’s Day
14/02/2022
On this Valentines Day, give your partner a special kiss and model it on some of the world’s famous kisses. Here are some of our favourites. On Screen Kisses That Didn’t happen What more is there to say about Scarlett and Rhett’s almost-kiss in “Gone with the Wind”. “You need kissing badly” Clark Gable tells
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Happy New Year
31/12/2021
Wishing you, your family and friends a Happy, Healthy and Prosperous New Year! Thank you for your support in the past year and we look forward to seeing you in the new year.
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Merry Christmas
24/12/2021
Let Christmas Sparkle! All of us at PAIRFUM would like to wish you, your family and friends: Merry Christmas We thank you for your continued support and look forward to seeing you in the new year. Now is the time of the year to unwind and to allow the Magical Sparkle of Christmas to enter
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Black Cherry & Oolong Tea – A most Elegant Fusion of Aromas!
02/12/2021
£120 | € 140 | US$ 170 | This fragrance opens with the sparkling interplay of the aromas of Black Cherry, Bergamot, Red Berries and Nutty Almond. The heart is a most elegant fusion of Oolong Tea, Bulgarian & Turkish Roses and Liquorice. The sensuous base rests on Aniseed, Tonka, Iris and Patchouli. Olfactive Family:
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Cardamom, Tonka & White Oud – Charm Your Senses!
28/11/2021
£120 | € 140 | US$ 170 | This rich, passionate fragrance opens with Lime & Mandarin, Cardamom, Nutmeg, Clove and fruity hints of Cassis. At the heart of this accord are spicy White Lily, Rose and Orange Blossom. A sensual base of Tonka, White Oud, Cedar, Santal and Amber rounds off this creation. Olfactive
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Natural Perfume
24/07/2021
We have just published a new article about the importance of natural perfume: https://www.pairfum.com/natural-perfume/ With many synthetic products on the market, we believe it is more important than ever to educate our readers about the importance and the processes behind developing and manufacturing natural perfumes. We hope this article provides something for the beginner perfumer
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Introducing The History Of Perfume
20/07/2021
We have just published a new article about the history of perfume https://www.pairfum.com/history-of-perfume/ The history of perfume is as curious as it is extensive. The earliest recordings of perfume date back to ancient Egypt and ancient Greece. This article ensures that the wonders of the history of perfume are not hidden by perfume historians and
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The Perfect Women’s Perfume Gift Set
09/07/2021
A Women’s perfume gift set is proof that great things truly do come in small packages. Many high-quality sample perfume bottles can last months or even years. Furthermore, the humble fragrance gift comes in packages as large as shoeboxes while only being only slightly more expensive than a full-sized bottle – making them a fantastic
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The Perfect Men’s Perfume Gift Set
02/07/2021
If someone is looking for the perfect men’s perfume gift set, it is safe to assume they are looking to treat a special man in their life – be it family, friend or colleague. Fragrances continue to be a classic choice as a gift for men as it is regarded as a very thoughtful and
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25+ Interesting Ways To Use Perfume Samples UK
25/06/2021
The Importance of Perfume Samples UK Guide We start this perfume samples UK guide with a brief commentary on pandemic trends. Throughout lockdown, testing beauty products such as perfume samples in shops were rendered impossible and as more and more publications become online, the regular perfume samples UK magazines would normally include are ever more
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70s Perfume – A Possible Resurgence ?
18/06/2021
Are 70s perfume trends now making a resurgence and does it have anything to do with the Pandemic? As we are emerging from lockdown, we are becoming bolder and a counter-culture is on the rise. Current anti-racist and environmental activism are direct reflections of how the 1970s were also defined as a politically charged decade.
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
