The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Fashion & Perfume Trends 2021 – Post Pandemic
28/05/2021
Post Pandemic Trends Are the expected Perfume Trends 2021, post-pandemic, a sign that a new ‘Roaring 20s’ is on the horizon? If the events that followed the Spanish Flu of 1918 are in any way comparable, it certainly seems likely. The chief executive of L’Oreal, Jean-Paul Agon, certainly thinks there will be a return to
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Spiced Rum, Lime & Guaiac Wood – Eau de Parfum Intense
24/05/2021
£120 | € 140 | US$ 170 | This Connoiseur’s accord opens with the intense aroma of Rum, nuances of Lime & Lemon and a radiant combination of Nutmeg & Pepper. The heart is deep and rich with Tuberose, Iris and Vintage Leather. A fond of Guaiac Wood, Cedarwood, Golden Amber, Vanilla Pod and Musk
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Grapefruit, Pepper & Black Cedar – Eau de Parfum Intense
29/04/2021
£120 | € 140 | US$ 170 | A rich, woody and spicy fragrance where the zest of Grapefruit & Bergamot infuse the opening with freshness. The sensual heart of Masculine Leather is enhanced by the rich spicy elements of Black Pepper and Nutmeg. The base is intense and woody with Black Cedar, Patchouli, Tonka
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Sensehacking & How It Can Change Your Life
22/04/2021
What Is Sensehacking ? Sensehacking is a phenomenon that is explored by Professor Charles Spence in his new book by the same name. In a sentence, Sensehacking allows us to improve our emotional wellbeing (as well as our cognitive and social wellbeing) by stimulating our senses in different and specific ways. The professor is conducting
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Magnolias Are Some Of The Most Primitive Of Our Flowering Trees
14/04/2021
Magnolias are some of the most primitive of our flowering trees, known for their graceful, fragrant flowers they hail from a diverse genus of trees and shrubs. They have been around for millennia with fossils dating back to the Tertiary period (they were around before our Friends the Bees arrived). They are just as at
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Bergamot, Basil & Patchouli – Eau de Parfum
22/03/2021
£120 | € 140 | US$ 170 | This woody and aromatic accord opens with Bergamot, Lime, Green Leaves and spicy Basil. The heart is fresh with Lily, Freesia, Violet Leaf, Rose and Geranium. The note rests on a beautifully rich woody base of Patchouli, Vetiver, Sandalwood, Cedar and Amber. Olfactive Family: Aromatic Gender: Unisex
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How to make your own Scented Drawer Liner
18/03/2021
Why Should You Create Your Own Scented Drawer Liner ? Creating your own scented drawer liner is the perfect remedy when you are tired of your clothes smelling the same as the drawers where they came from. Not only will it give your drawers a whole new look, but your clothes will carry the wonderful
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St Patricks Day 2021: The World shines Green Lights of Hope & Positivity
17/03/2021
The World shines Green lights of ‘Hope & Positivity’ for St Patricks Day 2021. Today the 17th of March 2021 is a St. Patrick’s Day like none other we can remember in recent history. In a time when people around the World are worried, scared and when so many may feel alone, hundreds of iconic
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Pink Rose & Sensuous Musk – Eau de Parfum
10/03/2021
£120 | € 140 | US$ 170 | A vibrant, floral fragrance where the top notes of Sparkling Lemon and Lime are enhanced by the fruity nuances of Peach. The feminine, floral heart is a radiant blend of Pink Rose, Magnolia and Frangipani. The dark seductive base of Sensuous Musk, Amber and Precious Woods brings
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In Honour of 13 Women on International Women’s Day
08/03/2021
About International Women’s Day March 8th is International Womens’s Day which was originally called ‘International Working Women’s Day’. It was first celebrated on the 28th of February (1909) in New York in remembrance of the 1908 strike held by the International Ladies’ Garment Workers’ Union when 15,000 workers, marched through New York city’s lower east
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Fragrance Layering | A Complete Guide
06/03/2021
What Is Fragrance Layering ? Fragrance layering is quite self-explanatory. It is the wearing of more than one fragrance at a time to create something unique and a means to stand out from the crowd. The number of combinations of fragrances one can try are limitless and there are also a number of ways that
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Black Cherry & Oolong Tea – Eau de Parfum
02/03/2021
£120 | € 140 | US$ 170 | This fragrance opens with the sparkling interplay of the aromas of Black Cherry, Bergamot, Red Berries and Nutty Almond. The heart is a most elegant fusion of Oolong Tea, Bulgarian & Turkish Roses and Liquorice. The sensuous base rests on Aniseed, Tonka, Iris and Patchouli. Olfactive Family:
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
