Every year, the perfume industry assembles to award the famous FIFI awards. The are like the “Oscars” but for fragrances. The first two countries have made their choices and you can read more about them here:
For us here at PAIRFUM, the stand-out fragrance in France was this year:
‘La Petite Robe Noire Couture’ (eau de parfum, Guerlain)
In the USA, our personal winner is this year: ‘Invictus’ PACO RABANNE (Puig)
What is your favourite fragrance of the year ?
18/02/2021
The Importance of a Men’s Skin Care Routine A foundation of good grooming is a religiously adhered to men’s skin-care routine. It brings with it less redness and irritation, less
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07/02/2021
£120 / € 140 / US$ 170 A surprising fusion of spices and freshness, it opens with notes of Bergamot, Grapefruit and hint of Lavender, combined with Ginger, Elemi, Nutmeg
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05/02/2021
Pairfum London has donated to Doctors Without Borders. With the COVID-19 Pandemic affecting everybody worldwide, we wanted to show our appreciation for all the Doctors and Nurses that dedicate their
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03/02/2021
£120 / € 140 / US$ 170 This warm, Oriental Spicy Fragrance opens with the top notes of Pink Pepper, Orange Blossom and Crisp Pear. The Heart of the Fragrance
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29/01/2021
An Introduction To Sleep Hygiene One of the easiest ways to set yourself up for a great night’s sleep is to pay attention to your sleep hygiene. Good sleep hygiene
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22/01/2021
We were delighted when we were nominated for the LiveWire Innovation & Excellence Awards 2021. Today we are excited to announce that we have won the title of Perfumery House
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