Every year, the perfume industry assembles to award the famous FIFI awards. The are like the “Oscars” but for fragrances. The first two countries have made their choices and you can read more about them here:
For us here at PAIRFUM, the stand-out fragrance in France was this year:
‘La Petite Robe Noire Couture’ (eau de parfum, Guerlain)
In the USA, our personal winner is this year: ‘Invictus’ PACO RABANNE (Puig)
What is your favourite fragrance of the year ?
05/04/2026
Pear leaf brings a fresh and fruity quality that is gentle but bright. It smells like a soft spring morning, somewhere between the sweetness of the pear fruit and the
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27/03/2026
The Bulgarian rose (Rosa damascena) is a world-renowned, high-quality oil-bearing flower that has been cultivated for centuries within Bulgaria’s famous Rose Valley. Highly prized for its deep, honeyed scent, this
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24/03/2026
The loganberry in fragrance provides a bright, juicy, and multifaceted aroma, which combines the sweet facets of raspberry with the deeper, tart, and earthy characteristics of blackberry. It is frequently
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22/03/2026
There is something immediately cheerful about the first whiff of star anise in a perfume. With its sparkling liquorice-like glow and soft spice, it brings warmth and lift to a
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20/03/2026
Cistus labdanum (rockrose) has a complex, warm, and tenacious scent profile, often described as a blend of balsamic amber, rich leather, and honey-like sweetness. Extracted from the labdanum resin of
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15/03/2026
Lychee (Litchi chinensis) is a small, tropical fruit native to Southern China, featuring a rough, reddish-pink, and easy-to-peel skin. The translucent white, juicy flesh inside offers a sweet, aromatic, and
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