Here is an interesting article about the intensity of fragrance memories.
05/06/2018
What would your answer be, if someone stops you in the street and asks you “What makes you Happy”? Or, what is the meaning of ‘Happiness’, the elusive state that
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02/06/2018
We would like to share with you ‘The Fairy Tale of the Perfume Wizard and the Magic Coffee Beans’. Once upon a time in the beautiful land of Perfume, there
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29/05/2018
If you look up the word ‘Essential’ in a dictionary, you will comer across terms or meanings such as absolutely necessary, extremely important, crucial, vital, indispensable. So when we hear
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24/05/2018
When dealing with customers from outside the U.K. we are quite often asked “What Language do you speak, or do you speak another Language”, and our automatic reply here at
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23/05/2018
Here at Pairfum London we are regularly asked the question “What are Sulphates” and “Why are they bad”? To answer this question, sulphate ion is a polyatomic anion. What, you
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22/05/2018
An article in the Guardian today discusses a groundbreaking study that Humans which are just 0.01% of all life on the planet, have destroyed 83% of Wild Mammals. After assessing all life
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