It is sad to read that shopping for perfume can become so stressful, as it is described in this article.
The Sweet Smell of Success:
Here at PAIRFUM, we believe that shopping for fragrance, or even just the simple act of browsing and ‘nosing’ around, should be relaxed, enjoyable and actually innocently playful.
Our noses will not come to experience the full extend of enjoyment a perfume can induce, if our senses are in full stress alert mode.
29/05/2018
If you look up the word ‘Essential’ in a dictionary, you will comer across terms or meanings such as absolutely necessary, extremely important, crucial, vital, indispensable. So when we hear
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24/05/2018
When dealing with customers from outside the U.K. we are quite often asked “What Language do you speak, or do you speak another Language”, and our automatic reply here at
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23/05/2018
Here at Pairfum London we are regularly asked the question “What are Sulphates” and “Why are they bad”? To answer this question, sulphate ion is a polyatomic anion. What, you
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22/05/2018
An article in the Guardian today discusses a groundbreaking study that Humans which are just 0.01% of all life on the planet, have destroyed 83% of Wild Mammals. After assessing all life
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21/05/2018
A flower installation by Terrain will grace the streets of New York from May 18th to the 2nd of September. Terrain a landscape architecture studio have placed this ‘Work of Art’
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19/05/2018
A few of the Highlights of the Royal Wedding between Prince Harry & Meghan Markle in Windsor, UK. Pairfum London wish the Royal Couple all the best for the new
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