It is sad to read that shopping for perfume can become so stressful, as it is described in this article.
The Sweet Smell of Success:
Here at PAIRFUM, we believe that shopping for fragrance, or even just the simple act of browsing and ‘nosing’ around, should be relaxed, enjoyable and actually innocently playful.
Our noses will not come to experience the full extend of enjoyment a perfume can induce, if our senses are in full stress alert mode.
09/10/2018
We are often asked how to evaluate, smell perfume or test fragrance. It may seem like a strange question “How do you Test Fragrance” ? However it really is not
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04/10/2018
We are often being asked the question, “How to make a Reed Diffuser that is Personalised? We all enjoy fresh, fragrant flowers or at the very least a natural uplifting
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04/10/2018
The ‘Earth House’ in Iran by Azeri and Lotfolahi centers around a coutyard and is located in kerman, the central part of iran. This private house designed by architects Jafar
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02/10/2018
At “China House Vision 2018” MAD Architects propose ‘Living Garden’ as a vision of the home of the future. When we as perfumers hear ‘Living Garden’ and ‘Future Home’, we
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29/09/2018
We have been approached by a wonderful Wine company, who would like to do a Wine Tasting & Your Sense of Smell event… It may not be something we automatically think
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21/09/2018
Now it may not come as a surprise that here at PAIRFUM London, we smell, sleep, think and live Perfume – but did you know that it is not just
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