Perfume can attract the opposite sex !

Here are the links to two very interesting articles, one in The Telegraph  and in Science Daily, about the perfume ingredient 'hedione' and the 'pheromone effect' it can trigger:

For the first time, researchers have found that a perfumery ingredient, 'Hedione', can trigger ‘sex-specific activation patterns’ in the nasal tissue directly linked to the brain of humans. It activates the pheromone receptor VN1R.

“These results constitute compelling evidence that a pheromone effect different from normal olfactory perception indeed exists in humans,” states Prof Hanns Hatt from the Ruhr-Universität Bochum in Germany.

This research was first published in the journal NeuroImage.

Below are images of some perfumes that use 'hedione' in significant quantities:

'SPA' by PAIRFUM with 'hedione'

You can bring the attractive effects of 'hedione' into your home with the fragrance 'spa' from the PAIRFUM Collection, which contains significant quantities of 'hedione'.

'SPA' is available in the following luxury scented candles and natural reed diffusers:

  • Reed Diffusers (petite, classic and large size and in the bell, cube and tower shapes)
  • Reed Diffuser refill oil
  • Snow Crystal Candles (classic, large and tin)
  • Flower Wax Candle
  • Message Candle
Pairfum.Flacon.room perfume.SPA  scaled

Products We Believe You Will Love

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Newsletter Subscribe Form - Blog Post


Let's Socialise

Our Most Recent Posts

Featured Image Key:url

Elemi: Discovering the Resinous Gem of Perfume

23/09/2025

At the heart of perfumery lies a captivating ingredient known as elemi. This intriguing element is celebrated for its unique properties that contribute to creating unforgettable aromas. Elemi brings a

Read More
Featured Image Key:url

Ginger: Spicing Up Modern Fragrances

22/09/2025

Ginger has been cherished across cultures for millennia. This revered rhizome, commonly known as ginger root, boasts a rich history, travelling ancient trade routes and finding roles in culinary traditions,

Read More
Featured Image Key:url

Kelp in Perfumes: Oceanic Inspiration

19/09/2025

Kelp, a type of seaweed found along coastlines worldwide, offers unique and captivating aromas that have inspired perfumers for centuries. As the perfumery world constantly seeks fresh and innovative ingredients,

Read More
Featured Image Key:url

Why Minerals Are Making Waves in Fragrance

18/09/2025

Why are minerals making waves in the world of fragrance? Perfume enthusiasts often marvel at the depth and complexity of fragrances. A less talked about yet intriguing component in perfumery

Read More
Featured Image Key:url

Tangerine in Perfumery: Citrus Brightness

16/09/2025

Tangerine is a delightful aroma that has found its way into perfumes. With its lively and fresh aura, this wonderful fruit captivates the senses and adds a touch of brightness

Read More
Featured Image Key:url

Grapefruit in Perfume: A Zesty Evolution

15/09/2025

Grapefruit, with its zesty aroma and vibrant appeal, has carved a niche in perfumery as a refreshing and uplifting element. Its invigorating essence captivates the senses, making it a sought

Read More
Previous Next
    0
    Your Cart
    Your cart is emptyReturn to Shop