Perfume can attract the opposite sex !

Here are the links to two very interesting articles, one in The Telegraph  and in Science Daily, about the perfume ingredient 'hedione' and the 'pheromone effect' it can trigger:

For the first time, researchers have found that a perfumery ingredient, 'Hedione', can trigger ‘sex-specific activation patterns’ in the nasal tissue directly linked to the brain of humans. It activates the pheromone receptor VN1R.

“These results constitute compelling evidence that a pheromone effect different from normal olfactory perception indeed exists in humans,” states Prof Hanns Hatt from the Ruhr-Universität Bochum in Germany.

This research was first published in the journal NeuroImage.

Below are images of some perfumes that use 'hedione' in significant quantities:

'SPA' by PAIRFUM with 'hedione'

You can bring the attractive effects of 'hedione' into your home with the fragrance 'spa' from the PAIRFUM Collection, which contains significant quantities of 'hedione'.

'SPA' is available in the following luxury scented candles and natural reed diffusers:

  • Reed Diffusers (petite, classic and large size and in the bell, cube and tower shapes)
  • Reed Diffuser refill oil
  • Snow Crystal Candles (classic, large and tin)
  • Flower Wax Candle
  • Message Candle
Pairfum.Flacon.room perfume.SPA  scaled

Products We Believe You Will Love

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Newsletter Subscribe Form - Blog Post


Let's Socialise

Our Most Recent Posts

Featured Image Key:url

Was ist Nischenparfum? Exklusivität und Individualität

27/01/2026

Was ist Nischenparfum? Erfahren Sie alles über besondere Duftkompositionen, Unterschiede zu Mainstream-Parfums und Vorteile für Luxusliebhaber.

Read More
Featured Image Key:url

Frankincense In Perfumery: Sacred Smoke & Citrusy Resin

26/01/2026

Frankincense is a fragrant aromatic resin harvested from Boswellia trees. It has long been used in quality incense, perfume, and traditional medicine due to its distinctively woody and spicy scent.

Read More

Juniper Berry In Fragrances: Gin-Bright & Piney Fresh

22/01/2026

A Juniper berry is a small, blue-black, pine-scented seed cone from juniper shrubs and trees. They are crucial for a gin’s flavour and are also used in cooking to season

Read More
Featured Image Key:url

Petitgrain In Perfumery: Green Citrus Twig Brightness

20/01/2026

Petitgrain (French for “little grain”) is a refreshing, aromatic essential oil obtained by steam-distilling the leaves and twigs of the bitter orange tree. It offers a woody, citrusy, and slightly

Read More
Featured Image Key:url

Bluebell in Perfumes: Dewy Woodland Freshness

19/01/2026

A bluebell is a classic woodland flower (Hyacinthoides non-scripta) known for its nodding, violet-blue, bell-shaped blossoms that carpet the forest floor in spring. These plants effectively attract pollinators and bees

Read More
Featured Image Key:url

Artemisia In Perfumes: Bitter-Green Sophistication

17/01/2026

Artemisia in perfumes provides a unique, bitter, herbaceous, and green scent—often derived from wormwood or mugwort—which adds depth, complexity, and a slight medicinal edge. It is very common in fougère

Read More
Previous Next
    0
    Your Cart
    Your cart is emptyReturn to Shop