Welcome to the count down for the Top Ten best selling Men’s fragrances in France in 2014 or as we like to say “Top for the Pop’s”.
A new Best-Seller !
And the winner of the crown of the ‘best-selling male fragrance of 2014’ in France is … ‘Invictus’ by Paco Rabanne. Hermes, Chanel and Hugo Boss also enjoyed a successful year and achieved very good sales.
‘1 Million’ (Paco Rabanne) lost its place at the top to ‘Invictus’ by Paco Rabanne. It is surprising how quickly this fragrance entered the top 10 to become its best-seller, considering it was launched in 2013. Traditionally, the male fragrance market does not see such rapid changes.
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Stabilised Market
Overall, the sales value of male fragrances in France was roughly the same as the previous year, with a small decline of 0.6%. However, this was a much smaller decline than the male fragrance market by -1.7% in 2013. In terms of the quantity of perfume bottles sold, the decrease was more noticeable, i.e. – 4%. Essentially, this shows that loss in volume was offset for the majority through sales of higher value products or higher prices for existing fragrances.
In 2014, the crown for the most successful new launch went to ‘L’Homme Idéal’ (Guerlain), a woody, oriental and gourmand scent.
Top 10 Male Fragrances in France in 2014 (in terms of Value):
| 2014 | 2013 | |
| 1 2 3 4 5 6 7 8 9 10 |
Paco Rabanne : Invictus Chanel : Bleu de Chanel Hermès : Terre d’Hermès Paco Rabanne : 1 Million Hugo Boss : Boss Bottled Jean Paul Gaultier : Le Mâle Dior : Eau Sauvage YSL : La Nuit de l’Homme Giorgio Armani : Acqua di Gio Guerlain : Habit Rouge |
Paco Rabanne : 1 Million Jean Paul Gaultier : Le Mâle Dior : Eau Sauvage Hermès : Terre d’Hermès Chanel : Bleu de Chanel YSL : La Nuit de l’Homme Dior : Dior Homme Hugo Boss : Boss Bottled Chanel : Allure Homme Sport YSL : L’Homme |
Please note, these figures exclude all flankers and fresh/intense editions, which is not usually the case when ranking the top 10 . If one had included these, then ‘Only the Brave’ (Diesel) would have joined the Top 10 at number 10.
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Top 10 Men’s Perfumes in France in 2014 (in terms of Units Sold):
| 2014 | |
| 1 2 3 4 5 6 7 8 9 10 |
Paco Rabanne : Invictus Hugo Boss : Boss Bottled Paco Rabanne : 1 Million Jean Paul Gaultier : Le Mâle Chanel : Bleu de Chanel Hermès : Terre d’Hermès Dior : Eau Sauvage YSL : La Nuit de l’Homme Azzaro : Azzaro pour Homme Azzaro : Chrome |
Worthy of note is how Chanel and Hermes were able to achieve higher prices with their perfumes.
The sales of Dior Homme ‘Intense’ were nearly the equivalent of Dior ‘Homme’. Similarly, Hermes increased it sales thanks to the successful launch of ‘Terre d’Hermès Eau Très Fraîche’, a more citrussy version, presumably launched to compete with ‘Eau Sauvage’ (Dior), as both can be described as classic & fresh themes.
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Woods are dominant !
Of the top 10 perfumes sold based on the number of bottles, it can clearly be seen that the most popular olfactory group amongst consumers is woody, with half of those on the list being of that variety. ‘Woody-Spicy’ were 3 of these 5. ‘Oriental’ were 2 of these 10 fragrances. Fragrances directions traditionally associated with male fragrances in France, ‘citrus’ and ‘aquatic’, were only represented by one fragrance each.
All of the male fragrances in France contain ‘citrus’ in their top notes, with ‘grapefruit’ and ‘bergamot’ dominating. Worthy of note is also the inclusion of ‘peppermint’ in a 3 top notes !
In the heart of the accords, dominate ‘woody’ and ‘spicy’ ingredients, with ‘cinnamon’ being present in 4 perfumes.
In terms of base notes, ‘patchouli’ can be found in 6 out of 10 accords and ‘cedar’ in 7 out of them.
Very few ingredients associated with the ‘gourmand’ trend, can be found within the Top 10 Male fragrances.
Even though one has traditionally associated the colour ‘blue’ with male fragrances, 6 out of 10 perfumes were a yellow or golden colour, whilst only 3 out of the 10 were blue.
The top two fragrances were launched within the last 5 years and the 3rd & 4th placed fragrances were brought to the market in the middle of the last decade. The fragrances in 5th and 6th place were launched approx. 10 years before that. The oldest two fragrances are both from the mid sixties, 1966 and 1965.
What can be expected in 2015 ?
For 2015, ‘Invictus’ is in a strong position to maintain its leading position, simply because a large number of consumers have not yet discovered this fragrance, just as ‘Terre d’Hermès’ still has room for growth. ‘Bleu de Chanel’ increased its sales by over 18%, especially through the successful launch of its ‘eau de parfum’ version. Boss ‘Bottled’ expects that its new ‘Intense’ version will lead to success in 2015.
The above demonstrates that male fragrance market is nowadays more volatile and receptive to new product.
Couture Perfume for your home
If you like these couture fragrances and would like your home to be inspired by these trends in France, then the PAIRFUM Collection is for you. We are a boutique perfumery house that specialises in bringing your favourite fragrances into the home environment.
Here at PAIRFUM we create perfume trends by bringing the outstanding fragrance ingredients in your home.
To experience this for yourself, you should discover one of our luxury scented candles, natural reed diffuser fragrances or room perfume sprays.
For example, PAIRFUM’s ‘Rich Spices’ was created around the ‘woody-spicy’ accord that is so dominat in French men’s fragrances. Equally, ‘Cedar Noir’ is based on the woody and ambery notes you find in ‘Invictus’. Alternatively, our ‘SPA’ perfume shares elements with the accord you find in ‘Acqua di Gio’. We developed ‘Bergamot & White Tea’ to be a modern interpretation of ‘Eau Sauvage’.
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Product Details of the Top 10
Name: INVICTUS
By: Paco Rabanne
Year: 2013
Gender: Man
Olfactory group: Woody – Aquatic
Top Notes : Grapefruit, Marine
Heart Notes : Laurel, Gaiac Wood
Base Notes : Patchouli Note, Ambry Notes
Name: BLEU
By: Chanel
Year: 2010
Gender: Man
Olfactory group: Aromatic – Fresh
Top Notes : Nutmeg, Rose-bay, Peppermint, Lemon, Orange, Grapefruit
Heart Notes : Jasmine, Cedar, Vetiver, Ginger, Dry Notes
Base Notes : Labdanum Ciste, Patchouli, Sandalwood, Oliban
Name:TERRE D’HERMÈS
By: Hermès
Year: 2006
Gender: Man
Olfactory group: Woody – Spicy
Top Notes : Orange, Grapefruit, Flint
Heart Notes : Patchouli, Pepper, Rose-bay, Geranium Leaves
Base Notes : Benzoin, Vetiver, Atlas Cedar
Name: 1 MILLION
By: Paco Rabanne
Year: 2008
Gender: Man
Olfactory group: Woody – Spicy
Top Notes : Peppermint, Mandarin, Grapefruit
Heart Notes : Cinnamon, Rose Absolute, Spices
Base Notes : Patchouli, Amber, White Wood, Blond Leather
Name: BOSS Bottled
By: Hugo Boss
Year: 1998
Gender: Man
Olfactory group: Woody – Spicy
Top Notes : Apple, Plum, Bergamot, Lemon
Heart Notes : Carnation, Rosewood, Clove, Cinnamon
Base Notes : Vanilla, Cedar, Sandalwood, Vetiver
Name:LE MÂLE
By: Jean-Paul Gaultier
Year: 1995
Gender: Man
Olfactory group: Oriental (M) – Fougere
Top Notes : Lavender, Peppermint, Bergamot
Heart Notes : Orange Blossom, Cinnamon, Cumin
Base Notes : Vanilla, Cedar, Sandalwood, Tonka Bean
Name: EAU SAUVAGE
By: Dior
Year: 1966
Gender: Man
Olfactory group: Citrus (M) – Aromatic
Top Notes : Rosemary, Basil, Lemon, Petitgrain
Heart Notes : Jasmine, Carnation, Rose, Iris
Base Notes : Vetiver, Oakmoss, White Musks
Name: LA NUIT DE L’HOMME
By: Yves Saint Laurent
Year: 2009
Gender: Man
Olfactory group: Woody – Floral musk
Top Notes : Cardamom seed, Bergamot, Floral Notes
Heart Notes : Lavender, Virginia Cedar, Aromatic Notes
Base Notes : Vetiver, Coumarin
Name: ACQUA DI GIO POUR HOMME
By: Armani
Year: 1996
Gender: Man
Olfactory group: Aromatic – Aquatic
Top Notes : Bergamot, Lemon, Sweet Lime, Mandarin
Heart Notes : Cyclamen, Freesia, Coriander, Marine
Base Notes : Cedar, Patchouli, Oakmoss, White Musks
Name: HABIT ROUGE
By: Guerlain
Year: 1965
Gender: Man
Olfactory group: Oriental (M) – Woody
Top Notes : Rosewood, Bergamot, Lemon, Mandarin
Heart Notes : Carnation, Cedar, Patchouli, Cinnamon
Base Notes : Benzoin, Vanilla, Amber, Leather
Additional Fragrance Details
Name: ALLURE HOMME SPORT
By: Chanel
Year: 2004
Gender: MAN
Olfactory group: WOODY – SPICY
Top Notes : Mandarin, Orange, Aquatic Note, Aldehydic
Heart Notes : Cedar, Pepper, Neroli
Base Notes : Vetiver, White Musks, Tonka Bean, Amber
Name: L’HOMME
By: Yves Saint Laurent
Year: 2006
Gender: MAN
Olfactory group: WOODY – FLORAL MUSK
Top Notes : Ozone, Ginger, Citrus
Heart Notes : Violet Blossom, Basil
Base Notes : Cedar, Sandalwood, Vetiver, Tonka Bean
Name: AZZARO POUR HOMME
By: Azzaro
Year: 1978
Gender: Man
Olfactory group: Aromatic – Fougere
Top Notes : Fennel, Lavender, Anise, Basil
Heart Notes : Patchouli, Sandalwood, Vetiver, Cardamom seed
Base Notes : Oakmoss, White Musks, Amber, Leather
Name: CHROME
By: Azzaro
Year: 1996
Gender: Man
Olfactory group: Citrus (M) – Aromatic
Top Notes : Rosemary, Ginger, Pineapple, Lemon, Petitgrain
Heart Notes : Jasmine, Cyclamen, Coriander, Iris
Base Notes : Cedar, Oakmoss, White Musks, Tonka Bean
Name: ONLY THE BRAVE
By: Diesel
Year: 2009
Gender: Man
Olfactory group: Oriental (M) – Woody
Top Notes : Lemon, Mandarin
Heart Notes : VIOLET Blossom, Cedar, Coriander
Base Notes : Labdanum Ciste, Styrax, Amber
Name: DIOR HOMME
By: Dior
Year: 2005
Gender: Man
Olfactory group: Woody – Floral Musk
Top Notes : Lavender, Sage, Bergamot
Heart Notes : Cocoa, Amber, Iris Concrète
Base Notes : Patchouli, Vetiver, Leather
Name: L’HOMME IDÉAL
By: Guerlain
Year: 2014
Gender: Man
Olfactory group: Oriental (M) – Woody
Top Notes : Orange Blossom, Rosemary, Citrusy Notes
Heart Notes : Tonka Bean, Almond
Base Notes : Vanilla, Cedar, Vetiver, Leather Accord
Name: TERRE D’HERMÈS EAU TRÈS FRAÎCHE
By: Hermès
Year: 2014
Gender: Man
Olfactory group: Citrus (M) – Aromatic
Top Notes : Aldehydic, Seville Orange
Heart Notes : Spicy Notes, Mineral Notes
Base Notes : Oakmoss, Woody Notes
Name: DIOR HOMME INTENSE
By: Dior
Year: 2007
Gender: Man
Olfactory group: Oriental (M) – Woody
Top Notes : Bergamot, Lavander Note
Heart Notes : Ambergris, Cocoa, Ambrette Seeds, Iris Concrète
Base Notes : Cedar, Patchouli, Vetiver, Leather
