Trend: Think in PINK

Fashion And Colour:

We have all heard, read and discussed the subject of ‘colour’ and ‘fashion’. Hollywood is no exception, with The Devil Wears Prada springing to mind. It sports a scene where the actors discuss the choice between two remarkably similar blue belts and how a trend colour finds its way into our breakfast cereal!

The fact is, ‘colour’ plays an enormously influential part in our day-to-day living. Here are two examples:

Colour simply is a vast and powerful tool used in branding, product design and marketing, to be found almost everywhere in our lives, incl. politics.

[sliderpro id=”28″]

Colour Trends Are Fascinating !

A recent example would be trend of ‘matte black’. You could see it everywhere, from cars, through nails, make-up, clothing, household furnishings, it just trickled down and around absolute everything.

Next came the other matt colours and textural finishes plus their juxtaposition: gloss shine.

‘Pink’ Is The New Matt Black

Hence, it is not surprising that everybody would like to now what the next colour trend is. What is the new matt black? In our assessment, it seems to be pink (but not necessarily in matt).

It may not be scientific, but looking through a multitude of glossy magazines which are out at the moment, we found that approx 10 -20 % of the pages had pink themes.

Just look around and you will be surprised how ‘pink’ pops up everywhere.

Pink in every shade is the trend for the coming season and all perfume, room fragrance, skin care and cosmetic suppliers are getting onboard.

‘Think in Pink’ is not only the slogan in colour cosmetics, but also in packaging themes and formulation colours.

[sliderpro id=”27″]

Think Pink In Perfume / Room Fragrance / Skin Care

Here at PAIRFUM we tend to be at the forefront of every trends and it will come as not surprise that we have a couture perfume room fragrance ready for this trend: Pink Powder & Violet

This is what is smells like:

a sophisticated and sensual fusion of pink rose petals and violet leaf, that is soft and yet fresh! It opens with mandarin and pink peppercorn, followed by a full and elegant floral heart (rose, violet, iris, jasmine, heliotrope, orris) that leads into a sumptuously powdery base of smooth patchouli, musks and soft vanilla.

You can enjoy this trendy ‘pink’ perfume in your home in any one of our luxury scented candles or natural reed diffusers:

  • Reed Diffusers (large, classic, petite) in decanters with different shapes: bell, cube or tower
  • Reed Diffuser refill oil
  • Snow Crystal Candles (classic, large and cool tin)
  • Flower Wax Candle
  • Message Candle

[sliderpro id=”29″]

Products We Believe You Will Love

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Newsletter Subscribe Form - Blog Post


Let's Socialise

Our Most Recent Posts

Featured Image Key:url

Synthetic Perfume Raw Materials: Types, Uses & Benefits Explained

02/06/2026

Synthetic perfume raw materials (or aroma molecules) are lab-created compounds used across modern perfumery. These materials either replicate natural scents (nature-identical) or introduce entirely new olfactory dimensions to a fragrance.

Read More
Featured Image Key:url

Solar Perfume: Sunlit Skin and Salt-Kissed Warmth

30/05/2026

A Solar perfume is designed and crafted to evoke the feeling and warmth of sunshine, blending vibrant notes like orange blossom, ylang-ylang, tiare flower, amber, and salted vanilla. Rather than

Read More
Featured Image Key:url

Green Perfume: Crisp Botanical and Quietly Bold

27/05/2026

A Green perfume is a crisp, vibrant fragrance inspired by fresh cut grass, crushed leaves, herbs, and lush foliage. It creates a natural, invigorating, and refreshing effect on the skin.

Read More
Featured Image Key:url

Blue Perfume: Aquatic Airy and Cool as the Sea

25/05/2026

A “blue perfume” or fragrance refers to a broad genre of fresh, clean, and highly versatile scents. Traditionally geared toward men, these colognes typically feature crisp citrus top notes, aromatic

Read More
Featured Image Key:url

Fruity Perfume: Juicy Playful and Surprisingly Grown-Up

20/05/2026

Fruity perfume doesn’t have to smell like a fruit salad. While it often brings to mind bright, juicy notes, there’s a grown-up side too. These perfumes can be soft and

Read More
Featured Image Key:url

Milky Perfume: Skin-Soft Comfort You Can Wear

14/05/2026

Milky perfume offers a comforting, creamy scent profile, often featuring lactonic notes such as steamed milk, almond, rice or coconut, blended with vanilla and musk to create a soft, skin-like

Read More
Previous Next
0
Your Cart
Your cart is emptyReturn to Shop