What Do Mums Really Want ?

For mother’s Day we decided to try and find out what do Mums really want and how we should treat our Mothers on this special day.

So, we posed the question internally at PAIRFUM and the answers, we realised, depended on the age range of the children:

Mothers of young children would dearly love ‘Time for Themselves’,
Mothers of teenagers would like a little more help at home in combination with the phrase “whatever” to have a new meaning in the Cambridge Dictionary.

According to the Cambridge Dictionary, ‘Whatever’ is a pronoun, a determiner meaning ANYTHING or EVERYTHING.

Here are two examples of its meaning that would be very popular on Mothers Day:

“ANYTHING I can do to help you Mum”, or
“I really appreciate EVERYTHING you do for me Mum”.

Another recurring wish was for a long & lazy ‘Morning in Bed’, a lie-in followed by a long luxurious soak in the bath and the pleasure to take as much time as you like to choose what to wear and to do your make-up, or not, as the case may be.

One answer that was very clear was, that Mums want time for themselves: #Mumstime.

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Our Most Recent Posts

Understanding Your Signature Scent: A Guide

10/01/2023

When it comes to choosing a fragrance, it can be overwhelming to navigate the sea of options available. With so many different brands, perfumers, and scent families to choose from, how do you find a fragrance that resonates with you to become your signature scent? Finding your signature scent is a personal and subjective process, and it can take some trial and error to find the perfect match. However, with a little bit of understanding and exploration, you can find a scent that speaks to you and reflects your unique style and personality. This process can also be a rewarding and self-expressive experience.

3 Reasons You Need a Mini Fridge for Perfume Storage

20/12/2022

What do you normally store in your fridge? We bet it's just your regular dairy or food items, like milk, ketchup, eggs, mustard, etc. But when you visualise the inside of your fridge, do you ever see perfume in there? It may sound unusual but many perfume enthusiasts have hopped onto the trend of storing fragrances inside a mini fridge. There has been a lot of debate about whether or not it's safe to store your perfumes inside a fridge. To help you out, we can shed some light on what is the most ideal perfume storage option.