The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Professor Stephen Hawking
In Honour of Professor Stephen Hawking R.I.P, who said: “It would not be much of a universe, if it wasn’t home to the people you love.” The photo shows the encapsulated equation of his greatest discovery that he says he wants on his gravestone.
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National Fragrance Week 2018
As we come to the end of National Fragrance Week 2018, we thought that you may like to know some interesting things from the World of Perfume: Did you know that there are fewer Perfumers in the world than there are Astronauts? PAIRFUM London, where…
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About PAIRFUM London
Would you like to know more about PAIRFUM London? Here you find an introduction into the many facets of the PAIRFUM Collection, its natural perfumes, products (room fragrance, boutique perfume and skin care) and the people in our ateliers that make PAIRFUM for your enjoyment.…
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What Do Mums Really Want ?
For mother’s Day we decided to try and find out what do Mums really want and how we should treat our Mothers on this special day. So, we posed the question internally at PAIRFUM and the answers, we realised, depended on the age range of…
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International Women’s Day
Thursday, the 8th of March 2018 is International Women’s Day! A day to celebrate the social, economic and cultural achievements of women around the world. So, … don’t forget to show your appreciation to the special women in your life today. After all, they deserve…
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Mothering Sunday
Mothering Sunday is held on the fourth Sunday of Lent in the United Kingdom, exactly three weeks before Easter Sunday. This year that falls on Sunday 11th – this coming Sunday! So, let’s all spare a thought and honour that special person who brought us…
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Let’s Ask Mum
With Mother’s Day on the Horizon, everywhere you look there are reminders of how we should treat our Mothers on this special day. Instead, we thought, it should be “Let’s Ask Mum” ! Consequently, here at PAIRFUM we started to ask ourselves and others, “What…
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A Meeting of Perfume and Art
Here at PAIRFUM London, we are busy working on the introduction of our natural ‘Eau de Parfum’ Collection, an exclusive range of Artisan Perfumes. This is where Art, Beauty & Perfume meet. In Perfume, as in Art, Limited Editions are created for a reason. Stay…
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Underwater Flower Ballet
Seen here is Anne Ten Donkelaar‘s ‘Underwater Ballet’ of delicate flowers submerged in an underwater flower ballet. She states, they ‘float gracefully around in the cold water, capturing a silent image of a spirited dance. Pairfum London – where perfume, art and beauty meet.
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Human Nature
Nature and Man/Woman merge to become one harmonious being in ‘human nature’, an installation in Provence by Christophe Guinet of human evolution: https://thecamp.fr/
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Happy New Year 2017 !
We would like to wish all of our customers, suppliers and friends a Happy, Healthy and Prosperous New Year. We hope that you had a peaceful and enjoyable Christmas with your family & friends and we look forward to meeting you again this year. May…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
