The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Why are PAIRFUM London’s the ultimate luxury perfume room sprays
We are frequently asked why can we claim that our perfumes last for 4 – 8 hours in the air, and why are PAIRFUM London’s the ultimate perfume room sprays?. This is what we say: ‘2 applications/sprays last between 4 – 8 hours in the air (in…
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When Sunshine puts a Spring in our Step.
With the Weekend underway and when Sunshine puts a Spring in our step and a Smile on our face. We took a look at some of the wonderful things that we could do this weekend. If you have not made a plan for the weekend…
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When what we ‘Say’ has the Power to change the World
When what we ‘Say’ has the Power to change the World even if it is only the World around us, we should still insure that what we say is Positive. Today we would like to remember Martin Luther King by sharing some of his many…
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With the Easter Eggs a Distant Memory, What Now?
With the wonderfully chocolatey Easter Eggs now a distant memory ( at least for those of us with slightly less will power ) what now? Spring Flowers are now in full bloom, which makes walks in the woods or parks a pleasure. How about a…
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When someone takes the ‘Time’ to say ‘Thank You’ …
When someone takes their precious ‘Time’ to say ‘Thank You’ or just something ‘Wonderful’ and ‘Heartwarming’, we are all touched by the kindness and attention we receive. Just a few days ago, we received the wonderful review from a customer (see below), who took the…
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Why use Essential Oils?
Essential Oils contain aroma compounds from plants and other natural sources. They have been used for centuries for their fragrance or health benefits. In addition to their wonderful fragrances, essential oils can help improve mood, boost immune system, improve brain function & more.
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Perfume Art
Perfume is Art, especially when fragrance and aesthetics combine to bring a true multi-sensorial experience into your home, transforming rooms into havens of boutique hotel luxury. Display our perfumed botanicals as a piece of Art, as you would in an art gallery, and you envelop…
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Luxury Lavender Candles by PAIRFUM London
Why Do We Love Scented Candles? Luxury Lavender Candles are one of life’s simple pleasures. If you have had a hard day, want to add a touch of ambiance to your home, or just want to put your feet up and relax, a scented candle…
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The Ultimate Natural Luxury Reed Diffusers
Why are PAIRFUM London Diffusers the ultimate perfume reed diffusers? We are frequently being asked why the PAIRFUM® Reed Diffusers are the ultimate Natural Luxury Reed Diffusers. “How do they work, how long will they last for, are they natural, do they contain alcohol?” So let’s…
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The Ultimate Natural Luxury Reed Diffusers
Why are they the ultimate perfume reed diffusers? We are frequently being asked why the PAIRFUM® Reed Diffusers are the ultimate Natural Luxury Reed Diffusers. “How do they work, how long will they last for, are they natural, do they contain alcohol?” So let’s start at…
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A Woman – the World’s first Perfumer!
Let’s celebrate International Fragrance Day 21st March 2018 We have been in love with and enjoying Perfume for thousands of years, from the moment of the first recorded Perfumer, a Lady named ‘Tapputi’ or also referred to as ‘Tapputi – Belatekallim’, which means overseer or…
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PAIRFUM London where Perfume, Art & Beauty meet
Pairfum London’s Flacon perfume room spray is natural and long-lasting because of its ‘Eau de Toilette’ formulation, an example of where Perfume, Art & Beauty meet in your home. Allow the harmony in your home to flourish and use PAIRFUM to create your own personal…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
