The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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What are Pre-Biotics as opposed to Pro-Biotics ?
You may have heard of the terms such as ‘Pre-biotics’ and ‘Pro-biotics’ being mentioned in association with digestive health, but what are Pre-biotics as opposed to ‘Pro-biotics’ ? While they may sound similar, they are very different and play different roles in our digestive system…
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The EU has voted for a permanent ban on pesticides that are harmful to bees
A statement by the United Nations stated that the ‘Decline of honey bees is now a global phenomenon’, today the EU has voted for a permanent ban on pesticides that are harmful to bees. Earlier this year a report released by the European Food Safety Authority (EFSA)…
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Top 10 Misconceptions About Perfume
In this article we address the Top 10 Misconceptions About Perfume and hopefully correct the most common held fallacies. Fragrance is one of those subjects which is frequently misunderstood and many myths form around some of these misconceptions and mistaken beliefs held about perfume. Does Fragrance Go…
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Grinning like a Cheshire Cat
Why we should all try Smiling More ! The simple act of smiling can transform you and the world around you. Try Grinning like a Cheshire Cat. Research has shown that a smile is contagious. As it turns out, it is not just our lob-sided or…
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Consumer Concern Over Parabens
What are the trending alternatives in response to Consumer Concern Over Parabens ? On the basis of recent Industry Analytics, this article explains the concerns over parabens and highlights the trends in the search for paraben alternatives in personal care formulations. What are Parabens? Parabens…
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Relieve Stress and get a Better Night’s Sleep
Having a good night’s sleep can make a big difference in your quality of life. Just ask any ‘New’ Parents how sleep deprivation has impacted on their lives. In the busy world we live in, it is not only parents of young children that are…
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Your Nose can detect ‘One trillion distinct scents’.
Most of us take our sense of Smell for granted and it is only when something happens to it, from something as simple as a ‘Head Cold’ that we realise how much of our World we perceive through our sense of smell. Our sense of…
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Mad dogs and Englishmen Go out in the Midday Sun
With the mercury finally starting to rise in the UK at least for the coming week, it is predicted to be hotter in Britain than in Ibiza and Barcelona rising to a balmy 23C by Saturday. O.K, it may not really be hot enough to declare…
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London Coffee Festival (12 – 15th of April)
So for all Lovers of Coffee what better way to while away a few hours over the weekend, than to pop along to the London Coffee Festival running from the 12th to the 15th of April. On offer are things like Sipping Baileys flat White Martinis…
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Beauty Tips Loved by Audrey Hepburn
The following are Beauty Tips Loved by Audrey Hepburn, which come from a wonderful poem written by Sam Levenson. For attractive lips, speak words of kindness. For lovely eyes, seek out the good in people. For a slim figure, share your food with the hungry.…
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Why does Perfume trigger such Powerful Memories?
Our sense of smell can take us back in time stirring forgotten emotions, why does perfume trigger such powerful memories?. We each have scents that trigger something in our emotions and memories, no matter what the fragrance is, scents and memory are powerfully linked. Certain…
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Have you ever wondered what Daffodils smell like?
As you wander through our Woods, Parks or Gardens during Spring, have you ever wondered what Daffodils smell like? This wonderful flower a member of the Amaryllis Family has been with us for thousands of years, and were used by our ancestors both medicinally and…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
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● Terms
● Returns
● Privacy
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
