The Perfume Blog & News by PAIRFUM
Shop Now
Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
Read ArticleOur Most Recent Posts
Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
-
The Fairy Tale of the Perfume Wizard and the Magic Coffee Beans
We would like to share with you ‘The Fairy Tale of the Perfume Wizard and the Magic Coffee Beans’. Once upon a time in the beautiful land of Perfume, there lived a Perfume Wizard that loved Perfume so much that he cast a spell so…
-
What are Essential Oils?
If you look up the word ‘Essential’ in a dictionary, you will comer across terms or meanings such as absolutely necessary, extremely important, crucial, vital, indispensable. So when we hear someone refer to essential oils, does this mean that we can not live or survive…
-
The Language of Perfume
When dealing with customers from outside the U.K. we are quite often asked “What Language do you speak, or do you speak another Language”, and our automatic reply here at ‘PAIRFUM London’ is that we speak ‘PERFUME’, it is an amazing, wonderful, sensuous, global vernacular…
-
What are Sulphates or Sulfates ?
Here at Pairfum London we are regularly asked the question “What are Sulphates” and “Why are they bad”? To answer this question, sulphate ion is a polyatomic anion. What, you may ask, is a “Polyatomic Anion”? Well, … anions are atoms or radicals (which are…
-
Have We Destroyed 83% Of Wild Mammals?
An article in the Guardian today discusses a groundbreaking study that Humans which are just 0.01% of all life on the planet, have destroyed 83% of Wild Mammals. After assessing all life on earth the study revealed humanity’s surprisingly tiny part in it, as well as our…
-
New York’s answer to Banksy?
A flower installation by Terrain will grace the streets of New York from May 18th to the 2nd of September. Terrain a landscape architecture studio have placed this ‘Work of Art’ between Broadway and 24th street in Manhattan, as part of the city’s car-free, earth day…
-
Highlights Royal Wedding – Prince Harry & Meghan Markle
A few of the Highlights of the Royal Wedding between Prince Harry & Meghan Markle in Windsor, UK. Pairfum London wish the Royal Couple all the best for the new life together. That they may be happy, healthy and treasure “The Power Of Love” they…
-
Natural Sandalwood Candle
When deciding which fragrance to choose that will help you unwind and relax, a Natural Sandalwood Candle is a perfect choice. Sandalwood is one of those easily recognisable fragrances, like cinnamon, lavender or Vanilla, that can stir up the senses and release the stresses and strains…
-
Royal Wedding Windsor Saturday the 19th of May
A very special and unusual Royal Wedding In just a week from now Saturday the 19th of May, a Royal Wedding will take place in Windsor when Prince Harry and Megan Markle will be making their vows at St George’s Chapel in the grounds of Windsor Castle.…
-
Fragrance Layering Tips For Your Home
Introduction Many will have heard about fragrance layering or combining perfumes but there are very few fragrance layering tips published for the home. In this article we present how the concept of combining scents can be applied in your home. Layering in Fashion Layering is…
-
What is your Perfume Personality?
Do you have a Perfume Personality and do you know what it is? If you are trying to buy that ‘Perfect Perfume’ for someone special, how do you go about choosing it? It can be a very difficult task as perfumes are very personal and…
-
Is Wellness New Age or Age Old?
Maintaining an optimal level of wellness is absolutely crucial to living a higher quality of life. The definition of wellness given by the World Health Organisation is “a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity”. Now…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
– Click to Shop –
Would you like to see your article published here ?
Submit Your Article
The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
