The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Yanny or Laurel Moment
06/07/2018
When it comes to a difference of opinion recently in the office, we have taken to referring to it as a Yanny or Laurel Moment. So what is it? It does not really matter whether it is a discussion about Football, Food, TV or your all time favourite perfume note. What is more important in
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Biodegradable Plastic from Tree Glue
05/07/2018
Have you heard the one about Biodegradable Plastic from Tree Glue? Well ‘Good News’ about tackling the global problem of plastic waste appears to be like buses… You wait forever then two or three of them turn-up at once.. An article in the Telegraph today states that biodegradable plastic made from ‘tree glue’ could be on shelves
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“There are no Women who do not Like Perfume”
03/07/2018
“There are no Women who do not like perfume, there are women who have not found their scent” – Marilyn Monroe “Elegance is not catching somebody’s eyes, it’s staying in somebody’s memory” – Giorgio Armani “To attract men I wear a perfume called “New Car Interior.” – Rita Rudner “Happiness is a perfume you cannot
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Solution found for our Oceans Drowning in Plastic!
02/07/2018
Good News, a solution has been found for our Oceans Drowning in Plastic. It is estimated that over 8 million tonne of plastic is dumped into our seas every year. It is also believed that at this rate by 2050, there will be more plastic in the sea than fish. SO! Unless you fancy having
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How starting the Day with Positive Thoughts can alter the outcome
29/06/2018
Does how we start each day affect our mood? is it true that how starting the Day with Positive thoughts can alter the outcome. When we sit down to have a quite moment or seek time for ourselves, are we really having that, much sought after ‘relaxing, de-stressing’ ‘Me-time’, or do we simply spend the
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10 Amazing Things About Your Nose, that will change how you think about Yourself!
26/06/2018
You may be wondering, what are these 10 Amazing Things About Your Nose, that will change how you think about Yourself? So, you don’t think you are Amazing, you are nothing special, right? Wrong, … apart from the fact of course that you are a walking, talking, seeing, hearing smelling, feeling, loving wonder of Nature.
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Fragrance Matters
16/06/2018
You wear organic T-Shirts. You buy at locally trusted farmer’s markets and you make time to recycle (more difficult than it sounds). So why are you still using fragrances in your Home full of toxins and carcinogens? Fragrance Matters! Shop with Pairfum London for responsible fragrances.
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Emotions of Others Influence Our Olfactory Sense
15/06/2018
A recent study carried out by RUB ( Ruhr-Universität Bochum ) revealed how the Emotions of others influence our olfactory sense, it shows how the facial expression of others influences how positively or negatively we perceive an odour. It would appear that the face and body language of those around us when smelling a scent will effect
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Video Post – Non Toxic Perfume
13/06/2018
How do you like your People? How do you like your Food? How do you like your Home? Non-Toxic, of course. You can buy Non Toxic Perfume by Pairfum London here.
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Manufacturing Ban on Plastic Microbeads
12/06/2018
A Manufacturing ban on Plastic Microbeads has come into force in the U.K., this means that the tiny beads that have been used by some manufacturers in their cosmetics and personal care products, and that have been shown as harmful to marine life can no longer be used. This ban has already been in place in
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Amazing Women
11/06/2018
The name Millicent Fawcett or Dame Millicent Garrett Fawcett born the 11th of June 1847, and died the 5th of August 1929 aged 82, was one of the U.K’s ‘Amazing Women’ a forerunner in the feminist movement she was an intellectual, a political leader, an activist and writer. She was a leading suffragist and was instrumental
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What Makes You Happy?
05/06/2018
What would your answer be, if someone stops you in the street and asks you “What makes you Happy”? Or, what is the meaning of ‘Happiness’, the elusive state that theologians, philosophers and psychologists have been mulling over and researching for ever (or so it seems). Would it be – the ability to hop from one
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
