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Mokka & Mousse

Mokka & Mousse – 2025 Colour of the Year

Mokka & Mousse is set to be one of the most talked-about shades in 2025, after one of the prominent Colour Forecasting Institutes’ selection for the 2025 Colour of the Year. This evocative soft brown hue, rich with the delectable qualities of chocolate and coffee, offers a comforting embrace that resonates deeply with our innate desire for warmth and indulgence.

The Essence of Mokka & Mousse

Mokka & Mousse is a shade that embodies both depth and softness, seamlessly blending sophistication with an organic earthiness. It is a colour that invites relaxation and indulgence, much like the comforting experience of a warm cup of espresso or the rich texture of chocolate mousse. The inspiration behind this tone is deeply rooted in the natural world, drawing from rich brown hues found in cacao and cocoa powder.

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A Trend Towards Comfort and Everyday Pleasures

The selection of Mokka & Mousse as the colour of the year reflects a broader cultural trend towards embracing comfort and simple everyday pleasures. In a world that often feels fast-paced and overwhelming, there is a collective yearning for elements that ground us and provide solace. Laurie Pressman, Vice President of the prominent Colour Forecasting Institute, highlights how this rich brown shade connects with our innate desire for balance and warmth.

They emphasise that Mokka & Mousse is more than just a colour; it is an experience. Whether in fashion, interiors, or beauty, this brown shade adds depth and dimension, making it a favourite among brands looking to create an air of timeless beauty and sophistication.

Mokka & Mousse in Everyday Life

This inviting brown hue can be effortlessly integrated into daily life, from fashion choices to home interiors. Soft textiles in Mokka & Mousse tones create a cosy atmosphere, while furniture and décor in this shade add an understated touch of elegance. Additionally, its versatile nature allows it to complement a variety of other tones, making it a staple colour for those seeking warmth and refinement.

Pairfum Person Reflection Spiced Coffee Oaked Vanilla Eau de Parfum Girls

A Fusion of Beauty and Personality

Mokka & Mousse is making waves in the beauty industry, with social media influencers like Hailey Bieber embracing its warmth for skin tone-enhancing makeup and nail trends. The rich brown tone is also influencing advertising campaigns, where its natural and organic appeal connects with users seeking authenticity. From creamy chocolate-inspired lipsticks to subtle brown eye shadows, this colour is a beauty favourite for its soft and inviting character.

Fashion Embraces Mokka & Mousse

Mokka & Mousse is set to dominate the fashion world in 2025, appearing in collections from New York to London. Designers are incorporating this versatile shade into autumn and winter collections, pairing it with neutral creams and bold patterns to create striking ensembles. The timeless beauty of this tone ensures it remains a fashion staple for years to come.

Interiors and Design

Interior designers are turning to Mokka & Mousse for inspiration in home décor, using it to create spaces that feel both modern and inviting. From plush brown sofas to rich wooden furniture, the colour’s ability to enhance texture and warmth makes it a key player in design trends. Its natural, earthy feel connects homes with the surrounding world, making it a perfect choice for those looking to bring elements of the outdoors inside.

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The Cultural Impact of Mokka & Mousse

Beyond aesthetics, Mokka & Mousse is a reflection of our evolving cultural mindset. As people gravitate towards more organic, comforting hues, the prominent Colour Institute’s choice highlights the importance of embracing tones that offer both reassurance and sophistication. The colour’s connection to indulgent foods like chocolate mousse and coffee makes it even more appealing, tapping into sensory experiences that bring joy and relaxation.

A Search for Meaning in Colour

As the world shifts towards sustainable and mindful living, Mokka & Mousse represents a bridge between the past and the future. Its timeless appeal ensures it remains relevant in multiple industries, from fashion to interiors, while its deep, grounding quality makes it a staple in colour palettes for years to come.

As we move further into 2025, expect to see Mokka & Mousse continue to influence brands, design patterns, and lifestyle choices, proving that colour is more than just a visual experience—it is a reflection of our personality, culture, and collective aspirations.

Pairfum Eau De Parfum Pure Giftbag Spiced Coffee Oaked Vanilla

Experience the Scent of Mokka & Mousse

To truly embrace the warmth and depth of Mokka & Mousse, why not complement it with a fragrance that embodies its essence? The Eau de Parfum Spiced Coffee & Oaked Vanilla by Pairfum London captures the luxurious richness of coffee and the creamy smoothness of vanilla extract, echoing the comforting and sophisticated nature of this timeless brown hue. Just as Mokka & Mousse enhances fashion and interiors with its depth and elegance, this fragrance envelops you in a scent that is both inviting and indulgent—perfect for those who appreciate the finer things in life.

Spiced Coffee & Oaked Vanilla – Eau de Parfum by Pairfum London

  • This warm, oriental spicy fragrance opens with the top notes of Pink Pepper, Orange Blossom and Crisp Pear.
  • The heart of the fragrance is a modern blend of rich and dark coffee with the elegance of Jasmine.
  • The elegant finale is a sophisticated base of Bourbon Vanilla aged in Oak, with Patchouli and Cedar.

As we embrace 2025, Mokka & Mousse stands as a testament to the enduring appeal of warmth, sophistication, and natural beauty. This rich, evocative shade reminds us that colour is not just a visual experience but a reflection of our emotions, culture, and desire for comfort in everyday life.

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The Art of Perfume Storage: Expert Tips on Preserving Your Niche Fragrances

A captivating fragrance has the unique ability to evoke powerful emotions, awaken cherished memories, and leave a lingering impression on those we encounter. It comes as no surprise that many of us devote time and energy to curating a personal collection of exquisite niche perfumes. These luxury scents, crafted with the finest ingredients and designed to embody individuality and exclusivity, are more than mere adornments, hey are extensions of our identity. As such, it is essential to ensure that we preserve the potency and longevity of our perfume collections through proper storage and care. We call this the ‘Art of Perfume Storage‘.

In this insightful blog, we will provide a comprehensive guide on the art of perfume storage. We will delve into important topics such as identifying the ideal storage conditions for your fragrances, understanding the impact of temperature and sunlight on fragrance stability, and offering practical solutions for organising and displaying your perfume collection. Additionally, we will discuss how to store a variety of fragrance formats, from traditional perfume bottles to solid fragrances and scented candles, ensuring that every aspect of your olfactory world remains vibrant and enduring.

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Understanding the Importance of Proper Perfume Storage

The world of luxury niche perfumes is characterised by a dedication to quality, refinement, and individuality. These exquisitely crafted fragrances are designed to captivate your senses and enhance your personal style, making them an indispensable part of your daily ritual. However, as with any fine creation, it is essential to ensure that these fragrant masterpieces are given the care they deserve in order to maintain their potency and longevity for years to come.

Proper perfume storage is crucial for preserving your fragrances’ unique characteristics, as factors such as temperature, light, and humidity can have an adverse impact on the delicate balance of their scented compositions. By following expert tips and best practices for perfume preservation, you can preserve the original essence of your niche perfume collection and continue to enjoy their beauty and elegance for the long haul.

Ideal Storage Conditions: A Cool, Stable Environment

One of the primary factors to consider when storing your luxury fragrance collection is temperature. The ideal storage environment for your perfumes is a cool, stable temperature, ideally between 15-20°C. To maintain the quality and stability of your fragrances, avoid placing them in direct sunlight or exposing them to sudden, drastic temperature changes. It’s also essential to keep them away from heat sources such as radiators, fireplaces, or sunny windowsills.

Pairfum London recommends designating a dedicated, cool space for your perfume collection, such as a bedroom or walk-in wardrobe. A controlled space will ensure your fragrances are protected from fluctuations in temperature and sunlight, preserving their integrity and lasting power.

For this we recommend a perfume fridge.

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Protecting Your Fragrances from Damaging Light

Another critical aspect of proper perfume storage is protecting your fragrances from light, particularly direct sunlight or bright artificial lighting. The sun’s UV rays can alter the chemical composition of your perfume, causing it to degrade and lose its signature scent. Artificial light sources can have a similar impact on your fragrances, particularly in cases where they emit high levels of heat.

To safeguard your perfume collection from the damaging effects of light, consider storing your fragrances in a dimly lit or darkened area. Perfume bottles should be kept in their original boxes when possible or stored in a cabinet or drawer to minimise light exposure.

Humidity and Air Exposure: The Enemies of Fragrance Longevity

Humidity and air exposure are also important factors to consider when it comes to perfume storage. High levels of humidity can negatively affect your fragrances, leading to the degradation of delicate scent compounds and hastening the evaporation of fragrant ingredients.

To avoid the adverse effects of humidity on your perfume collection, avoid storing them in areas with high moisture levels, such as the bathroom or laundry room. Instead, opt for a dry, climate-controlled area within your home.

Air exposure is another common culprit behind weakened or altered fragrances. Over time, oxygen can oxidise perfume molecules, altering their initial composition and resulting in a less potent and different smelling perfume. Minimising air exposure is critical for maintaining the longevity and ideal scent profile of your fragrances. Ensure that your perfume bottles are tightly capped when not in use and avoid unnecessarily exposing the fragrances to air.

Eau De Parfum Person Reflection Sea Salt Sage Amber Couple Lounger art of perfume storage

A Fragrant Display: Organising and Showcasing Your Collection

While proper perfume storage is essential for maintaining the quality of your fragrances, it’s also important to consider the practicalities of organising and displaying your collection, when speaking about the Art of Perfume Storage.

To keep track of your perfumes and enjoy their aesthetic appeal, consider investing in a dedicated storage solution such as a fragrance cabinet with glass doors that protect your fragrances from light while allowing you to admire their beauty.

Alternatively, a perfume tray display can be an elegant way to showcase your collection while ensuring that each bottle is easily accessible. The key to a well-organised fragrance display is to thoughtfully group your perfumes and ensure that each scent has its designated place.

Pairfum London Perfume Organizer Types art of perfume storage

The Art of Perfume Storage: A Beautiful Conclusion

In the world of niche perfumes and home fragrances, each fragrance carries with it an individuality and beauty that deserves to be cherished. By following expert tips and best practices for proper perfume storage, you can protect your fragrances from the damaging effects of temperature, light, humidity, and air exposure, ensuring that their enchanting compositions remain unspoiled and ready to captivate your senses whenever you desire. In no time will you perfect the Art of Perfume Storage.

Here at Pairfum London, London’s Natural Niche Perfumery House, we understand the significance of maintaining the integrity of these delicate creations, and we aim to empower you with the knowledge and expertise needed to keep your niche fragrances at their peak performance for as long as possible.

Our niche fragrances embody a dedication to quality, refinement, and authenticity, making them the ideal addition to any perfume enthusiast’s collection. Let us enhance your life with the lasting beauty and elegance of expertly curated scents.

Browse our selection of niche perfume today and enjoy the exclusive, luxurious world of niche perfumery, one scent at a time!

Beauty Fridge Skin Care Makeup Perfume art of perfume storage
Green oasis city living vietnam

Green Oasis In Town

Wellness Spaces & City Living

Here are two examples of bringing the green outdoors into congested city living spaces by creating a ‘green oasis’ within two townhouses in Vietnam.

It does not matter where we live, we all enjoy sunny green spaces to relax and unwind after the daily stresses.

Click to see the green townhouse

Click to see the front garden oasis

These examples of ‘green oasis’ show simple ways how we can be closer to nature for our wellbeing, even when living in the most congested towns.

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london design festival 2016 sculpts scent

London Design Festival 2016 – Highlights

Looking For Design Inspiration ?

For anybody interested in design, the London Design Festival 2016 is a ‘must-see’ event in their London calendar.

In this blog post, we have assembled some of the highlights of this year’s edition of the event.

First up is a ‘preview’ of the highlights of the London Design Festival 2016 by The Telegraph:

Click to read the ‘preview’

Next is a list of the Evening Standard’s ‘top product picks’ and ‘interiors showstoppers’:

Click to see the ‘top picks’

Our image for this article features the ‘scent sculptures’ created Zuza Mengham in collaboration with ‘Laboratory Perfumes. It is an artistic exploration of the relationship between scent and the other human senses.

Click to find out more about ‘scent sculptures’

For us here at PAIRFUM, Alison Brooks Architects’ curving ‘smile’ was the stand-out installation this year. As a matter of fact, we are surprised it is not in the Guiness Book of record as the world’s biggest smile !

Click to see the smile !

Another one of our favourites is Asif Khan’s MINI LIVING ‘forests’ installation in shoreditch, london.

It is placed designed to help us relax, increase our productivity and invite meet-ups.

Click to see the mini forest.

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Instead of a summary, The Telegraph reviews what it regards as the Top 6 Interiors Trends from the London Design Festival.

Click to read The Telegraph summary

The Telegraph has, however, also published highlights of what is assessed as ‘best in show’.

Click here to read about the ‘best in show’ by The Telegraph

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As a final summary, we should not forget the website of the London Design Festival itself. It also features two summaries of this year’s event.

Click to go the official website for the London Design Festival

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7 best fragrances for men autumn winter

7 Best Fragrances For Men – Autumn / Winter

New Men’s Fragrances

As the weather is becoming a bit colder and the days shorter, we are beginning to change our wardrobe.

This includes our fragrance wardrobe and it time to look at inspiration for the best fragrances for men this autumn / winter.

Here is a link to an interesting article about the best New Men’s Fragrances For Autumn / Winter.

Click to read the article

25 Lessons From The London Fashion Week

25 Lessons From The London Fashion Week

Couture Fashion Summary

This year’s London Fashion Week has closed and for anybody interested in fashion it is time to sit back to take stock of what they have seen. What are the lessons from the London Fashion Week ?

It was a week with a very busy schedule and around 50 shows, too much for anybody to take in.

Here at PAIRFUM we investigate trends in fashion due to the intrinsic link between perfumery and fashion.

Sadly though, we cannot attend all 50 shows, which is why we prefer a simply summary for the events we could not attend.

Luckily, here is an interesting article with the 25 Lessons from The London Fashion Week.

Click to read the article !

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During this week of fashion excellence, it is worth looking not only at what is being shown on the ‘cat walk’ but what is being worn outside on the street.

Here is a photo series with the best street style fashion looks spotted during the week:

Click to see ‘furry footwear and statement ruffles’

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From ‘Street Fashion’ to ‘Celebrity Fashion’: what have the front row celebrities been wearing during the week ? This is a show in its own right with plenty of lessons in style:

Click to see what the clebrities wore ?

25-lessons-from-the-london-fashion-week-top-catwalk-looks

To round off our review of the Lessons from the London Fashion Week, here is another overview of the best looks seen on the catwalk.

Click to see the top catwalk looks

25-lessons-from-the-london-fashion-week-top-couture-fashion-looks

apartment blends modern classic dining room

Apartment Blends Modern And Classical

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Harmonious Design.

This modern apartment in Kiev accentuates beautifully strong contemporary interior design against classic ornamentation. We would have liked to see more of this intriguing contrast.

The apartment has some spectacular views. We find though that the grey colour pallette, with only variations of brown as an accent colour, dominates too much throughout this luxurious home.

What do you think ?

We are missing some fragrance in this home: perfumed candles, reed diffusers, fragrant hand wash or lotions, eau de parfum sprays.

click to see more photos

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Unusual Cabin In The Woods Snow

Unusual Cabin In The Woods

Good Design ?

Here is a link to a photo gallery for an unusual cabin in the woods in the Sugar Bowl Ski Resort of Norden, California.

Unusual-Cabin-In-The-Woods-Balcony

In our opinion, it could blend in more harmoniously with its surroundings. The concrete foundation and the angular lines are not what one would have expected of an alpine cabin. We suspect as well that the tar-treated wood will probably overpower the fresh, ozonic fragrance of the spruce in the woods  and mountains, at least at the beginning.

The views from inside out are fabulous though.

Click to see more photos

Unusual Cabin In The Woods Kitchen

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