Which of these have you tried ?

Here at PAIRFUM we always look to create to the most beautifully perfumery products.

However, it is one of the paradoxes of a beautiful fragrance that it may need to contain some ingredients which by themselves are unpleasant but when added to the creation lend it a depth or warmth that is quite surprising.

Hence, as perfumers we are literally experience daily Aristotle’s famous quote:

“The whole is greater than the sum of its parts.”

This led us to the question:

What are the Top 10 world’s worst smells ?

Here is an article which a few suggestions.

Click to open the article

The 3 x images you see in this post are of the ‘corpse flower’, probably the world’s worst smelling flower.

Rain Or Salt-Water Inspired Fine Fragrances To Make April Showers Bearable:

Click to see the fragrances

PAIRFUM’s ‘spa’ with notes of ‘sea salt’ for your home:

Click to see PAIRFUM’s SPA

Here is a novel beauty concept that is sure to be popular:

anti-ageing gin !

The gin is distilled with ingestible collagen and “age-defying” botanicals.
Collagen levels dwindle as we grow older, causing wrinkles and a loss of firmness in skin.
In Japan, eating collagen in an attempt to stay young, is not uncommon.

Click here to read the article.

It is sad to see how the Great Barrier Reef has deteriorated through bleaching.
Another good reason to use natural & eco-friendly products.

Click here to read the article.

Can House Plants Clean ?

Clairy is a house plant in a ceramic pot with one important bonus: it can suck the toxins out of your air.

A NASA study found that a select few breeds of house plants were effective at eliminating pollutants like benzene, formaldehyde and trichloroethylene from the air.

These indoor air pollutants come from places like paints, carpeting, plastic toys, cleaning agents, and furniture, to name a few.

Click here to read about this house plants that cleans the air

Do you ever stop to think about what life is like without a sense of smell ?

Most of us take our sense of smell for granted. Even if we have a cold and our nose is block, not being able to smell for a few days doesn’t affect us much.
The article below, about ‘living without a sense of smell’ struck a cord with us here at PAIRFUM.

As perfumers, we work daily with the pleasure and enjoyment a beautiful fragrance can impart.

click to read the article

When Did You Last Smell A Fragrance Blindfolded?

It is indeed an interesting question.

Reducing the influence of the other senses whilst trialling a new perfume is an excellent suggestion.

The question was inspired by this article:

Click to read the article

When Was Your Last Blind Fragrance Purchase?

Here is an article for everybody wanting to update their wardrobe with floral fragrances for spring.

Some very nice fragrances are mentioned:

• Flowerbomb remains a favourite here in the office at PAIRFUM
• Daisy Blush is also very much liked
• Clinique Happy in Bloom.

Which one is your favourite ?

Click here to read the article